A sensory experience in the heart of Milan amongst fragrances, beauty, and innovation
The Milan Beauty Week 2024, taking place from 25th to 29th September, is one of the most anticipated events for beauty, cosmetics, and wellness enthusiasts. Organised by Cosmoprof and Cosmetica Italia, the initiative aims to highlight the significance of the entire sector, emphasising its importance not only from an aesthetic perspective but also from an economic, cultural, and scientific standpoint. The event includes a series of workshops, meetings, and presentations held in various iconic locations across Milan, including Brera and the historic city centre.
One of the key areas of the Milan Beauty Week is the Brera district, renowned for its artistic and cultural charm, hosting a range of activities dedicated to fragrance and perfume lovers.
Here are some of the main activities:
Olfactory walk through the perfume boutiques of the city centre
This activity offers a guided tour through Milan’s most exclusive perfume boutiques. Participants will have the opportunity to discover unique, high-quality fragrances and meet the master perfumers behind them. The olfactory walk is an immersive experience that allows exploration of scents through a journey in the heart of the city, among elegant and historic streets.
Guided olfactory tours to discover Milan’s scents
These tours are designed for those who want to delve into the history and evolution of fragrances linked to the city of Milan. Participants will be accompanied by experts who will narrate the origin of the most iconic perfumes, revealing the secrets of the raw materials used and the techniques of creation.
Beauty Tram: a journey in beauty on rails
The “Beauty Tram” is an original initiative that combines city discovery with moments of relaxation and wellness. On board a historic tram specially set up for the occasion, participants can enjoy a unique experience, with beauty treatments and tastings of exclusive products, all while admiring the streets of Milan in motion. A journey that blends tradition and innovation, celebrating beauty in all its forms.
Additionally, Palazzo Giureconsulti, located in Piazza dei Mercanti 2, will be another focal point of the Milan Beauty Week, hosting must-see events for beauty enthusiasts such as:
Wine Routine: when beauty meets wine
Wine Routine is an innovative format that combines the passion for wine with skincare. During this activity, participants can discover the benefits of wine polyphenols, valuable ingredients for skin wellness. The event includes tastings of fine wines paired with skincare tips, demonstrating how the pleasure of wine can harmonise with an effective beauty routine.
Beauty Corner: beauty experts at your service
The Beauty Corner offers personalised consultations with industry experts, ready to answer any questions regarding skincare, beauty trends, and the most innovative products. This space is dedicated to those who wish to receive tailored advice and test the latest cosmetic novelties, directly under the guidance of professionals.
The Milan Beauty Week 2024 promises to be an unmissable event for those who wish to explore the world of beauty in an innovative and engaging way. With a rich programme of activities and a charming setting like Milan, this beauty week will be a unique opportunity to immerse oneself in a universe of fragrances, colours, and sensations.
For more information and the complete programme, visit the festival’s official website.
