Zaha Hadid Design signs the Iris Ceramica Group’s new installation in Piazza dei Mercanti
Ceramic, a natural and sustainable material, expresses its noblest technical qualities of resistance and ductility in an unprecedented project bearing the unmistakable signature of Zaha Hadid Design, who interprets the Iris Ceramica Group‘s slabs to create an installation bringing the material to centre stage.
The surfaces are transformed into a moving wave, overcoming the limits of traditional applications and opening the way to a new concept of design exploration.
In line with ‘Materia Natura’ – the Fuorisalone 2024 theme supporting a more conscious design culture, promoting sustainability as a guiding principle and fundamental value in any creative process – ZHD’s project expresses the potential dynamism of ceramic slabs by rethinking them in motion. The unexpected sinuous shapes of the installation create a wonderland within which one can walk almost to the point of getting lost: a celebration of ingenuity and spontaneity, and above all of the ductility, durability and sustainability of the ceramic material.
The experience continues just a stone’s throw from Piazza dei Mercanti in the Iris Ceramica Group showroom.
At 4 Via Santa Margherita, the showroom gets a complete makeover and unveils its new concept, echoed by the renaming to ICG Gallery Milano.
#UnlockTheExperience is the key to discovering the Gallery’s three floors.
Real and virtual: the Iris Ceramica Group showroom in Milan is a “phigital”, physical and digital experience. Far beyond the classic display of materials, the completely renovated showroom expresses all the artistic and technological soul of the Iris Ceramica Group.
From 15 to 21 April at Piazza dei Mercanti
