Combining craftsmanship and innovation, Bolzan brings its unmistakable touch to the Orizzonti project, creating spaces that promote well-being and quality rest.
Within the Orizzonti project at Brera Design Apartment, Bolzan interprets the theme of contemporary living with a deep and thoughtful vision, blending craftsmanship, innovation, and sustainability.
In this interview, the brand shares its experience within the project curated by Zanellato/Bortotto, reflecting on shared values, material choices, and the importance of creating environments that unite aesthetics, well-being, and identity.
Why did the company decide to take part in the project?
We chose to participate in this project because it represents an opportunity to showcase not only our manufacturing capabilities but, more importantly, our ability to meet any design challenge a designer might face. The Brera Design Apartment during Milan Design Week is an important stage for demonstrating how our products can fit harmoniously into sophisticated, contemporary settings and engage with the international design community. The Orizzonti project by Zanellato/Bortotto explores new interpretations of living, highlighting the quality of our products and the versatility of our custom solutions.
How has the concept of contemporary living evolved for the company, and what are the key elements behind the development of new products?
The concept of contemporary living is constantly evolving, and for us, it increasingly means creating spaces that combine aesthetics, functionality, and well-being. Today, people seek environments that reflect their personalities and offer comfort. At the heart of every new product we develop is the ambition to create innovative, long-lasting designs. We place great emphasis on the selection of materials, favoring natural and recyclable options—certified woods, recycled and recyclable aluminum, natural fibers, and padding.
In addition, we are committed to reviving traditional craftsmanship rooted in Italian culture and territory, such as wrought iron, manual weaving, and complex woodworking. Personalization is also a key element for us: we aim to offer products that adapt to a changing lifestyle without ever compromising the elegance and identity of our brand. It may sound ambitious, but we believe that only by aiming high can you truly grow.
What brand values do you see reflected in the project?
This project is an authentic reflection of the values that define our brand and expresses our ability to turn designers’ ideas into reality. Environmental consciousness—understood both as a connection to the land and as respect for the planet—is at the heart of everything we do. Equally important are the human relationships that develop throughout the creative process, with a respect for both natural and human rhythms.
We share with Zanellato/Bortotto a design approach rooted in sensitivity to color, texture, and the interplay between tradition and modernity. All of these elements clearly emerge in the custom solutions created for the Brera Design Apartment, where soft-touch upholstered wall panels in the entrance and bedroom become design features that elevate both the aesthetics and comfort of the space. These details harmonize with the materials, artisanal craftsmanship, and finishes—realized using natural pigments and sealed with beeswax—of the Bend-e bed, the Rideaux dresser, and the Abside nightstand.
What do you hope to achieve with this project?
I hope this project will foster new connections within the design world, both among the participating creators and with external players—journalists, designers, manufacturers. What excites me most is the idea of sparking an increasingly wide and stimulating dialogue. I believe the project has the power to inspire visitors during Design Week and that the Apartment will become a place of exchange and discovery, where design is experienced not just as aesthetics, but as an authentic and engaging experience.
What was it like working with the Zanellato/Bortotto studio, and in what aspects of their work and language do you see yourselves?
Working with Zanellato/Bortotto is always stimulating—they bring freshness and a vision that extends beyond the horizon. Their material research is a true strength, with deep respect for the earth and its resources, a value we wholeheartedly share. Their ethics and respect for people also shine through in every interaction, making the collaboration even more meaningful.
This project, in particular, was born from a poetic and evocative idea: the horizon as seen in landscape photography. A natural element, ever-changing, yet capable of evoking universal emotions. The transition of colors, the shifting nuances, and the visual harmony of the horizon serve as a guiding concept for interior design here.
This translates into a sophisticated use of color, capable of defining spaces with balance and emotional intensity—just like in nature. We strongly identify with this chromatic and material exploration: for us too, design is not just about function, but about experience. Zanellato/Bortotto have created an environment that enhances Bolzan’s identity and invites well-being, harmony, and contemplation—just like a horizon unfolding before your eyes.
Bolzan is the atelier of sleep, an excellence of Made in Italy that combines industrial scale with artisanal craftsmanship in the production of beds, guided strategically by design. Founded in 1989 by Elisabetta and Piercarlo Bolzan, the company stands out for its attention to detail, use of sustainable materials, and low-impact production processes.
With contemporary design and bespoke solutions, Bolzan operates successfully on an international level, with the aim of promoting a culture of sleep and well-being.
