An immersive experience that reinterprets the historic icon of Chiquita through pop culture, creativity and art
At Milan Design Week 2026, Chiquita returns to the spotlight with the new Miss Chiquita House: an immersive installation that celebrates the brand’s identity and its female icon through a bold, contemporary visual language, blending pop culture, creativity and tropical inspiration.
Part of the 2026 edition of the renowned Pop by Nature campaign and created in collaboration with internationally acclaimed artist Jiaqi Wang, the project transforms Cambi Casa d’Aste into Miss Chiquita’s home. The space unfolds across a series of distinct and perfectly cohesive environments, creating a vibrant and colorful journey where tropical elements, decorative details, and contemporary design merge with the brand’s heritage. Each room is designed to tell a different facet of her world, featuring installations, surprises, and interactive moments that guide visitors through a dynamic and engaging experience.
Designed to be both experienced and shared, the installation offers original, highly visual settings ideal for photography and social media storytelling turning every visit into a moment worth sharing.
Open throughout Fuorisalone, it welcomes a wide audience, from design enthusiasts and creatives to curious visitors, offering an accessible and memorable experience. Miss Chiquita House brings together pop and design in a project that places the value of experience at its core, in dialogue with the international and contemporary spirit of Design Week.
