The new brand makes its debut on the international design scene with a design language based on formal balance and material quality
Flaer makes its debut in Milan by presenting its first collection of high-end furniture, guided by the concept of “Soft Elegance”: a balance between formal clarity and the sensuality of materials, expressed through harmonious proportions, tactile surfaces and a restrained, contemporary aesthetic.
The collection comprises a coherent range of pieces: from the Glow modular sofa, designed for flexible configurations, to the Tita lounge chair, the Spira table, characterised by a sculptural base, and the Madeleine armchair, which plays on the contrast between structure and upholstery. Each product contributes to a unified system, in which function and formal expression coexist.
The exhibition design, by the studio (AB)NORMAL powered by Elle Decor Italia, is set within an 18th-century historic building at Via Fatebenefratelli 5, preserving its original features whilst transforming the facades into digital scenes using LED surfaces. Semi-transparent curtains filter the view, whilst the furnishings, arranged on reflective platforms, create domestic settings conceived as vantage points, keeping Flaer’s products at the heart of the experience.
Address: Golab Gallery
via Fatebenefratelli 5
Milano
Website: www.flaer.com
IG: @flaerglobal
Email: hello@flaer.com
