Supreme

The new Supreme shop in Milan has opened in Italy's fashion capital, bringing all the American slang of cross-border street style to the Piazza San Simpliciano setting. In the store at Corso Garibaldi 20, which has taken up the space of a large, bright showroom, the clothing brand, founded in New York in April 1994 by James Jebbia, bears its identifying signs and symbols: there are skateboards hanging on the walls, rows and rows of colourful T-shirts, beanies and garish, rigorously branded caps.