Brera
Design Week
Brera Design Week
7-13.04.2025
Brera Design District is the most well-known district for promoting design during Milan Design Week.
With its international reputation, the creative atmosphere, the strategic position, and the abundance of design showrooms and art galleries, Brera Design Week is the perfect showcase for brands that want to promote their new products during the Fuorisalone.
Communication plans for Design Week 2025
Base
See detailsBase
Brera Design District
Online events guide – breradesignweek.it
– Event page published in the guide
– Event pin on the digital interactive map
Physical tools in the district
– Folding paper map (presence on the list and pin on the map)
– Event guide – basic visibility (see preview in the tools section)
– Event totem to be placed in exhibition space
Social media – @breradesigndistrict)
– Sharing of event page with Brera Design District Facebook post
Press Communication
– Mention in the press release and in the press kit released at the press conference (if the contract is signed by 10 February) and in subsequent updates
Fuorisalone.it
Online events guide – www.fuorisalone.it
– Presence on the website within the Brera Design District itinerary page
– Event page, basic format, automatically published in the events guide
– Brand page and linked exhibitor and designer pages
– Pin on the interactive map
Sponsor
See detailsSponsor
Brera Design District
Online exhibitions guide – breradesignweek.it
– Exhibition page published in the guide
– Exhibition pin on the digital interactive map
– Random presence in homepage among sponsor exhibitions
– Logo in the sponsor section of the footer
Physical tools in the district
– Folding paper map (presence on the list and pin on the map)
– exhibition guide – focus visibility
– exhibition banner outside the exhibition space
Social media – @breradesigndistrict
– A post on Instagram, Facebook or LinkedIn
– An Instagram story curated by the editorial team (max 4 images related to the exhibition)
Online magazine – www.breradesigndistrict.it
– Promotional article proposed by the client in the NEWS section
– Sharing of the article and direct promotion via LinkedIn and Instagram story
Newsletter
– Publication of 1 box dedicated to the promotion of the exhibition in the “Day By Day” newsletter to be published during Design Week (6 to 12 April) curated by the editorial staff
Press
– Mention in the press release and in the press kit released at the press conference (if the contract is signed by 10 February) and in subsequent updates
– Dedicated paragraph in the press release attachment
Fuorisalone.it
Online exhibitions guide – www.fuorisalone.it
– Presence on the website within the Brera Design District itinerary page
– Exhibition page, sponsor format, automatically published in the exhibitions guide
– Brand page and connection with exhibitors and designers
– Pin on the interactive map
Sponsor
See detailsSponsor
Brera Design District
Online exhibitions guide – breradesignweek.it
– Exhibition page published in the guide
– Exhibition pin on the digital interactive map
– Random presence in homepage among sponsor exhibitions
– Logo in the sponsor section of the footer
Physical tools in the district
– Folding paper map (presence on the list and pin on the map)
– exhibition guide – focus visibility
– exhibition banner outside the exhibition space
Social media – @breradesigndistrict
– A post on Instagram, Facebook or LinkedIn
– An Instagram story curated by the editorial team (max 4 images related to the exhibition)
Online magazine – www.breradesigndistrict.it
– Promotional article proposed by the client in the NEWS section
– Social sharing of the article via LinkedIn and Instagram story
– Dissemination of the article through a box in the Brera Experience newsletter
Newsletter
– Publication of 1 box dedicated to the promotion of the exhibition in the “Day By Day” newsletter to be published during Design Week (6 to 12 April) curated by the editorial staff
Press
– Mention in the press release and in the press kit released at the press conference (if the contract is signed by 10 February) and in subsequent updates
– Dedicated paragraph in the press release attachment
Fuorisalone.it
Online exhibitions guide – www.fuorisalone.it
– Presence on the website within the Brera Design District itinerary page
– Exhibition page, sponsor format, automatically published in the exhibitions guide
– Brand page and connection with exhibitors and designers
– Pin on the interactive map
Social media – @fuorisalone
– Sharing the exhibition with a Fuorisalone’s Facebook post
– N.1 social release on Fuorisalone.it’s Instagram, Facebook or Linkedin
How to participate
All the steps needed to exhibit during Brera Design Week
Find
a location
Identify a location for your event in the Brera Design Distric
Find out what spaces are available right now.
Choose a
communication plan
Pick a communication package from the Basic, Sponsor, and Extra options
Discover 2025 pacages.
Publish
your event
Enter information about your exhibition and keep your page updated
Sign in to your account now.
Ask us for
customized advice
Do you need a tailor-made design for your event?
Contact us for a consulting service.
District numbers
REPORT of the last edition
Brera Design District once again proved to be the most important stage for design at the international level is also evident from the numbers of the edition: 228 events joining the network (+8% compared to 2023) with the involvement of more than 300 companies, designers and 124 permanent showrooms involved in the official circuit out of the 197 present in the district. Numbers that also contribute significantly to reconfirm Milan as world design capital.
Visual Identity of the district
Year after year, all interpretations of the district map.
Colllaborations
A selection of brands we have developed projects with.
