Cortile della Seta, Loro Piana’s Milan headquarters. Open to the public from April 21st to 26th 2026, 10:00 AM to 8:00 PM
Chapter I: On the Plaid is devoted to the plaid as a central element of the interior vocabulary. Since the mid-1980s, plaids, alongside scarves, were among the House’s first finished products. From the beginning, they have served as a field of experimentation, where materials and weaving techniques could be explored with creative freedom and precision.
Studies approaches interior design through focused case studies, each examining a specific object, function or use, and reflects the ethos of the House through the study of its processes. Conceived as an evolving framework, it unfolds over time through distinct chapters and new fields of exploration.
For this first chapter, the scenography is structured as a passage. Visitors encounter a series of twenty-four plaids, each presented as an individual study. The display adopts a curatorial language, focusing on the finished pieces while revealing the raw material from which it originates: fibre and yarn. Central to Loro Piana’s identity, these elements are shown alongside the processes that transform them.
Historic symbols and graphic elements sourced from the House archives reappear throughout the selection, translated into contemporary compositions. Variations in colour, pattern, texture and construction reveal the breadth of Loro Piana’s savoir-faire through singular forms.
Location: Loro Piana – Cortile della Seta
Address: Via della Moscova, 33, Milano
Website: it.loropiana.com
Mail: pressoffice@loropiana.com
