With its artisanal expertise rooted in the Vicenza region, BottegaNove enriches the Orizzonti spaces with tiles that tell a story of beauty and tradition.
Botteganove brings to the Orizzonti project the material and poetic elegance of its ceramic surfaces, rooted in the artisanal tradition of Nove. In dialogue with Zanellato/Bortotto, Botteganove presents the Moko collection, designed by Chiara Andreatti—an expression of contemporary living that finds its core in materiality and storytelling. A language shaped by memory, relationships, and research, where every surface becomes a silent and enduring narrative.
Why did the company decide to participate in the project?
For our return to Milan Design Week, the Brera Design Apartment immediately felt like the right opportunity to share our company’s story in a new phase of its journey. We chose this space because it combines intimacy and care, offering an ideal setting to authentically present both the new Moko collection by Chiara Andreatti and the beginning of the new artistic direction led by Zanellato/Bortotto. In this intimate and inspiring environment, we were able to share our vision with an audience attentive to quality, design research, and the language of surfaces—values that have always been at the core of BottegaNove’s work.
How has the company’s vision of contemporary living evolved, and what are the key elements behind your product development?
In recent years, our idea of contemporary living has become more intimate, more narrative, more material. Living is no longer just a matter of function or style—it’s a way to shape identity, personal refuges, microcosms where every element holds meaning. Surfaces, in particular, have become a silent yet powerful language: they express emotions, relationships, memories. At the heart of our new product development lies the meeting point between craftsmanship and design, between material sensitivity and contemporary vision.
Our work is rooted in Nove, at the heart of one of Italy’s most historic and recognized ceramic districts, where the culture of “making by hand” has been passed down for generations. This deep heritage guides us in seeking a balance between tradition and innovation, between uniqueness and production consistency. We collaborate with designers who share our passion for detail, developing collections designed to stand the test of time without losing authenticity.
What brand values are represented in the project?
The project presented at the Brera Design Apartment fully reflects the values that drive our brand: care, authenticity, originality, materiality, and vision. There is a strong focus on detail and executional quality, stemming from craftsmanship and the ceramic culture of Nove. Every element is designed to endure over time and to tell a story rooted in truth. Through the Moko collection by Chiara Andreatti and the beginning of the new artistic direction by Zanellato/Bortotto, our desire to create a contemporary language—one that doesn’t reject tradition but reinterprets it with thoughtful design—is clearly expressed. We believe in the value of collaboration, in the shared intelligence between designer and maker. In this project, every detail is the result of a respectful dialogue between mind and hand, idea and material—this is the very foundation of how we work.
What are your expectations for this project?
We hope this project marks the beginning of a new dialogue. An opportunity not only to showcase new products, but to share an evolving identity capable of uniting deep roots with a contemporary vision.
We hope the audience can perceive the intensity behind every detail, and the value of an approach that puts time, material, and relationships at the center—between those who design and those who create, between those who observe and those who live in a space. More than an immediate result, we’re focused on building recognition, strengthening alliances, and growing a community around a way of doing things that, for us, is first and foremost a cultural act.
What was it like working with the Zanellato/Bortotto studio, and in what aspects of their approach do you see yourselves reflected?
Working with Giorgia, Daniele, and their team was both natural and stimulating. From the very beginning, we established a sincere relationship based on a shared vision of the project. We immediately recognized a common sensitivity to detail and the value of process: a reflective approach that enhances both material and context. Their design philosophy—measured yet full of meaning—aligns with our idea of the product as a synthesis of relationships and memory. We see ourselves in their ability to tell stories through surfaces, in their attentiveness to context, and in their desire to create objects that don’t need to show off but still leave a lasting impression. With them, we built a respectful and enriching exchange, which gave shape to a project designed to endure and leave an authentic mark.
