SLIDE

The 300sqm two-floor showroom is located in the heart of the Italian city, in a 19th-century palace and in one of the most historic important point in Milan, a street that marks the Sforzesco Castle circumference.
The Art Director of SLIDE, Roberto Paoli, projected the interior design renovation. The architect tended to enhance the structure by highlighting its historicity, adding architectural and exhibition iron elements, to accomplish a space of great contemporaneity.
The antique wrought iron decoration elements of the façade remained unchanged, as well as the flooring in parquet, brought back to its ancient splendour, covering all the flooring of the first floor A great intervention has been made to the window displays that allow more visibility to those who pass by.
The showroom set up will house the SLIDE collections, divided into Scenarios, in which iconic products meet novelties in order to delineate different but homogenous worlds: Pop, Icon, Soft, Bright and Design of Love.