London-based industrial design studio, BLOND, collaborates with New York-based grooming brand Harry’s in the heart of Milan’s Brera District.
As the design industry rationalises the adoption of AI, many questions surrounding authenticity are cause for debate. Concerns about the erosion of craft and job security echo across the industry. Can AI benefit designers and end users while preserving originality, design craftsmanship, and human touch? What will the design process look like in the near future?
In the heart of Milan’s Brera district, a recognised hub for innovation during the annual Milan Design Week, the thoughtful and immersive installation will vulnerably navigate these questions through a live case study.
BLOND and Harry’s will invite visitors to track the design development of two facial steamers; one created by BLOND using, where possible, exclusively AI tools—and a second created by Harry’s using ‘traditional’ processes that are well-known and adopted within the industry.
The exhibition, at its core, is a research project. The two alternative and isolated workflows will be analysed. The outcome will be BLOND and Harry’s recommendation for AI integration within the design process.
The exhibition will be held from 7-13th April, at Via Palermo 8, 20121. Further information about the exhibition can be found here.
