RAINS

The new store embodies the distinctive aesthetics of the Scandinavian brand, mixing industrial design with architectural sophistication. The shop also features a minimalist design that enhances the presentation of products by incorporating tactile materials such as concrete, sand, stone and steel.
The shop has 33 square metres on the ground floor and 20 square metres upstairs, providing a welcoming space for customers to explore Rains' unique collection.

A distinctive feature of the shop will be an art installation co-created by long-time collaborator Jacob Egeberg and co-founder Daniel Brix Hesselager. 

The Milan flagship store represents the brand's starting point of a broader strategy to strengthen its presence in Europe and North America.