Tools and
communication pakages
Brera Design District is an integrated communication platform, directed to local businesses as well as to other brands that want to invest in the project.
By joining Brera Design District's initiatives and communication plans, you can reach an exclusive, international and selected audience through its communication platform that features different channels and tools to suit the most various advertising goals every day, all year round.
Brera Design District
A platform
for communicating
across digital and physical
Website
Digital content and physical events in the Brera district.
· Brera Design District website
· Brera Design Week Event Guide
· Events calendar
· News & Events
· Guide and advices
· Design Showroom, Art galleries, Lifestyle and Clubs
Social Media
Custom-built digital content based on the tool and the target audience.
· Instagram
· Facebook
Newsletter
Targeted and tailored communication directed to the public.
· Brera Experience
Periodical insights into the Brera Distric
· BDD Week DayByDay
The unmissable events during Brera Design Week
· DEM
Dedicated communications for your brand
Apartment
A place for meeting and exchange, designed for companies and professionals.
Via Palermo 1, Milan
· 100 mq
· 4 separate rooms
· 15 Brands exhibited
Audience and KPI
To whom we communicate
131k Followers
3.9mln Impressions
2.4mln Reach
14k Average Impressions/post
9k Average Reach/post
27.5k Followers
1.3mln Impressions
750k Reach
1.5k Post engagement
63.5% followers 35-54 years old
67% women
33% men
1.6k+ Followers
45k Impressions
27k Reach
6k Click
Followers by industry:
40% Design & Architecture
9% Marketing & Communication
Website
175k+ Unique users
331k Page views
72k on News
17k on Tips
12k on Discover
11k on Calendar
Newsletter
15k+ Subscription
46% Open rate
3% Click rate
Year-round communication packages
Pack.01
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See detailsPack.01
Website
· Showroom/location page
on the Discover section of the website if it is a permanent Showroom/location in the Brera district
Social network
· 1 Social post
published on our Instagram / Facebook or Linkedin channels to tell and promote the activity
· 1 Instagram Story (up to 5 images) to be scheduled during the year (except March and April) to narrate and promote the activity
Pack.02
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See detailsPack.02
Website
· 1 Article news (editorial)
· Showroom/location page on the Discover section of the website if it is a permanent Showroom/location in the Brera district
· “Selected” showroom/location page cwith visibility within the section (es. Design Showroom / Lifestyle / Art & Culture etc)
Social network
· 1 Instagram Story sharing the article News
· 1 Facebook and Linkedin post dsharing article News
Newsletter
· 1 dedicated box sharing the article in the Brera Experience bimonthly newsletter
Pack.03
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– See detailsPack.03
Website
· 1 Article news (editorial)
· Showroom/location page on the Discover section of the website if it is a permanent Showroom/location in the Brera district
· “Selected” showroom/location page cwith visibility within the section (es. Design Showroom / Lifestyle / Art & Culture etc)
Social network
· 1 Social post published on our Instagram / Facebook or Linkedin channels to tell and promote the activity
· 2 Instagram Story (up to 5 images) to be scheduled during the year (except March and April) to narrate and promote the activity
· 1 Facebook and LinkedIn post sharing article News
Newsletter
· dedicated box sharing the article in the Brera Experience bimonthly newsletter
Extra activities
The instruments you can add to your communication packages in order to customize your communication.
News online
1 Article in the online magazine with sharing on Facebook and Linkedin
Newsletter DEM
Dedicated newsletter sent to the Brera Design District contact database
Newsletter Experience
Dedicated box in the Newsletter Experience
Social Pack
Social media publication pack:
· 1 Instagram post
· 1 Instagram story
· 1 Facebook o LinkedIn post
Post or reel (provided by client)
1.000€ + VAT
Gallery post
1.200€ + VAT
Story (5 images or video)
600€ + VAT
On request:
Story or reel produced by our creators
ADV campaign (in dark)
· N. 1 single post – 250€ + VAT
· N. 1 single post – 500€ + VAT
News online
1 Article in the online magazine with sharing on Facebook and Linkedin
Newsletter DEM
Dedicated newsletter sent to the Brera Design District contact database
Newsletter Experience
Dedicated box in the Newsletter Experience
Social Pack
Social media publication pack:
· 1 Instagram post
· 1 Instagram story
· 1 Facebook o LinkedIn post
Post or reel (provided by client)
1.000€ + VAT
Gallery post
1.200€ + VAT
Story (5 images or video)
600€ + VAT
On request:
Story or reel produced by our creators
ADV campaign (in dark)
· N. 1 single post – 250€ + VAT
· N. 1 single post – 500€ + VAT
