Grand Seiko returns as a protagonist through an experiential installation entitled Matter in Motion: a reflection on the balance between man and nature, set up in the Casa Brera space located in the heart of the district of the same name, the fulcrum of the entire Milanese event.
With the 2024 edition, the partnership between the Japanese watch manufacturer and Fuorisalone is renewed. A collaboration that sees Grand Seiko Official Timekeeper of Fuorisalone and Brera Design Week for the second year.
Grand Seiko re-interprets the theme of Fuorisalone 2024 “Materia Natura” – proposing to the international public an original and unique format that explores the link between these two elements in relation to time and the brand’s philosophy expressed by the concept “The Nature of Time”.
For the occasion, Casa Brera will be completely transformed into a habitat where nature will take over through the presence of trees and sensory pathways that will lead to man and his environment.
Upon entering the space, guests will be able to experience forest bathing, a Japanese meditation technique that allows them to immerse themselves in nature and reconnect with it. Guests will find themselves in an indoor forest, an immersive place that will offer a journey of discovery of space and self in which the passage of time will determine the evolution of the characteristics of this scenario.
Continuing the visit, the next environment will define the transition from nature to man and the coexistence of these two worlds. From nature to matter, created, conceived and realised by man in which time is the matrix of change.
The space will be set up with vertical ledwalls reproducing an ‘urban forest’, the outlines of a contemporary metropolis. In the background, images of the Kodo Constant-force Tourbillon timepiece as the highest expression of human ingenuity capable of creating extraordinary objects.
Visitors will also have the opportunity to admire Grand Seiko’s Kodo Constant-force Tourbillon watch, which will be exceptionally displayed during Design Week at Casa Brera.
The Matter in Motion project aims to trigger a profound reflection on the balance between man and nature that enhances the philosophy that has always guided Grand Seiko: The Nature of Time.
From April 15 to April 21 at Casa Brera in Via Formentini 10, Milan
