For the Milano Design Week 2026, Florim presents a project that celebrates its presence in the area between Foro Buonaparte and Piazza Castello, in the historic heart of Milan
A narrative in which the city’s gentleness—understood as balance, proportion and urban continuity—becomes a language of design. Surfaces thus become an expressive medium, capable of interpreting the architecture of the city as a metaphor for Florim’s philosophy.
The project first takes shape in the stand at Rho Fiera Milano, conceived as the opening and main chapter of this narrative. The space unfolds as an introverted architecture, inspired by Milan’s more discreet beauty—one that does not reveal itself immediately but invites discovery. Like a walk-through historic streets and thresholds, visitors encounter a soft, measured refinement shaped by material, light and proportion.
Within this context, Florim surfaces are not presented as objects, but become part of a spatial experience. The material takes on a narrative role, moving beyond its well-established technical and qualitative dimension to express a cultural perspective connected to contemporary living.
The project continues in the showroom installation on Foro Buonaparte, in Milan’s historic center, in direct dialogue with Piazza Castello. Here the project opens to the city through a measured and continuous gesture that interprets urban morphology as a sign of welcome, inviting visitors to engage with the surfaces. The showroom thus becomes a place for pause and interaction, establishing a direct relationship with the surrounding urban fabric.
To bring this cultural narrative to life, Florim has chosen to collaborate with two internationally renowned design studios, Nicola Gallizia and Matteo Thun, invited to interpret the surface as an architectural language capable of speaking about the city, memory and contemporaneity.
