Plan C Frame

exhibitioninstallation

Franco Mazzucchelli at Plan C

Dates

11 Jun 2026
19 Jul 2026

Plan C's first store in Milan, its hometown, is located in the central Via Manzoni.
Plan C Frame presents a new concept developed by Creative Director Carolina Castiglioni in collaboration with the creative platform April and the Milanese architecture firm (AB)NORMAL.

Designed around the concept of transformability and flexibility, the two-storey shop features a modular structure that allows the boutique to be easily reconfigured to host pop-ups and special events.

A series of different spaces, defined by the selection of customised materials and colours, follow one another, displaying the Plan C collections alongside a range of products from other brands operating in various sectors, from fashion to design. Selected by Carolina Castiglioni, these brands will have the opportunity to run dedicated pop-ups, adding energy to the space and creating a creative exchange with Plan C.