Two brands that have done continuous research and innovation of the design of their mission meet up.
DoDo, which, since 1994, has developed the “bring forward design” concept, transforming nature into contemporary symbols, meets Gufram in the Flagship Store in Via Manzoni. Both brands share the same vision: to reinterpret the icons of design with an anti-conformist view of the future.
For the occasion of Milano Design Week 2025, this dialogue takes form through PRATONE® Forever, where 25 oversized, green stalks, strictly handmade in polyurethane and covered with soft bouclé wool, transform the space into a surreal playground.
A shared event on how nature can be reinterpreted in a pop key: DoDo with its precious symbols in gold, Gufram with its radical design icons.
PRATONE® by Ceretti, Derossi and Rosso has made history, traveling to museums like the MoMA in New York and the Vitra Design Museum. PRATONE® Forever, the visionary version of 2021, was launched the first time for the 50th anniversary of the original.
This latest brings its unique quality, between heritage and innovation, to the DoDo flagship store.
But there’s more: PRATONE® Forever will be the arrival point of an urban adventure that will take place on April 10th. A treasure hunt that will invite participants to discover three hidden DoDo figures, hidden in the Brera area.
Each figure will reveal clues and questions on the history of the brand, guiding participants towards the flagship store, where PRATONE® Forever awaits the winners for a memorable photoshoot.
The installation can be visited during the period of Milano Design Week at DoDo Flagship Manzoni (Via Alessandro Manzoni 26, Milan).
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