{"id":5710,"date":"2024-10-02T21:14:24","date_gmt":"2024-10-02T21:14:24","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=5710"},"modified":"2024-10-02T21:21:19","modified_gmt":"2024-10-02T21:21:19","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/eventi\/milano-wine-week-2024\/","title":{"rendered":"Milano Wine Week 2024: wine meets the new generations in the heart of the city","raw":"Milano Wine Week 2024: wine meets the new generations in the heart of the city"},"content":{"rendered":"\n
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A journey through tastings, design, and sustainability, with exclusive events in Brera and beyond<\/h2>\n<\/div>\n\n\n\n

The <\/strong>Milano Wine Week 2024<\/em><\/strong>, scheduled from October 5 to 13, marks its seventh edition with a rich programme of events spanning the entire city, establishing Milan as a hub of wine culture. <\/strong>The aim this year is clear: to connect the wine world with younger generations through modern and inclusive formats that blend tradition, innovation, and sustainability. This edition stands out for its engagement with Millennials and Gen Z, breaking down the barriers that often keep these groups distanced from wine, which is typically seen as a traditional product.<\/p>\n\n\n\n

The programme includes a wide range of activities, from interactive tastings to masterclasses with industry experts, and immersive events<\/strong> that merge the pleasure of wine with other pillars of Italian excellence such as design, fashion, and culture. For instance, One Wine Night<\/em><\/strong> is an exclusive event that combines electronic music with wine tastings<\/strong>, aiming to creatively engage the younger generation.<\/p>\n\n\n\n

One of the most innovative aspects of this edition is the focus on sustainability, with initiatives like Wine in Action<\/em><\/strong>, a programme promoting sustainable wine startups<\/strong>. The project seeks to address the future challenges of the industry, including climate change and technological innovation, by actively involving producers and investors.<\/p>\n\n\n\n

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The Brera district will also play a key role in Milano Wine Week 2024<\/em><\/strong>, with a series of dedicated events that blend wine, design, and culture, perfectly matching the district\u2019s creative atmosphere:<\/p>\n\n\n\n

Temporary Wine Bar by La Versa<\/strong>: A historic newsstand in the heart of Brera will be transformed into a unique wine bar, offering visitors the chance to taste wines from the La Versa<\/em> winery. This week-long initiative provides an innovative way to experience wine in an unexpected and convivial urban setting.<\/p>\n\n\n\n

Winetage Showroom<\/strong>: Located at Via dei Bossi 2, this space will host a series of tastings from October 5 to 12, with each evening focusing on a different winery. The events will spotlight creative uses of barrique barrels, featuring wineries like Balgera<\/em> from Valtellina, Tommasi<\/em> from Valpolicella, and Castello di Meleto<\/em> from Chianti.<\/p>\n\n\n\n

Dinner at Identit\u00e0 Golose<\/strong>: For those looking to combine fine dining with great wines, the Once Upon a Wine<\/em> dinner will take place on October 8 at the renowned Identit\u00e0 Golose<\/em> restaurant in Milan. This exclusive event offers the opportunity to enjoy legendary Italian wines paired with gourmet dishes, celebrating the best of the region’s culinary and wine-making traditions.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

These events make Brera the perfect meeting point for those looking to explore the world of wine through unique experiences, all set within a context of art and culture.<\/p>\n\n\n\n

For more information and the full programme, visit the official website of the initiative<\/strong><\/a>.<\/p>\n","protected":false,"raw":"\n\n\n

The <\/strong>Milano Wine Week 2024<\/em><\/strong>, scheduled from October 5 to 13, marks its seventh edition with a rich programme of events spanning the entire city, establishing Milan as a hub of wine culture. <\/strong>The aim this year is clear: to connect the wine world with younger generations through modern and inclusive formats that blend tradition, innovation, and sustainability. This edition stands out for its engagement with Millennials and Gen Z, breaking down the barriers that often keep these groups distanced from wine, which is typically seen as a traditional product.<\/p>\n\n\n\n

The programme includes a wide range of activities, from interactive tastings to masterclasses with industry experts, and immersive events<\/strong> that merge the pleasure of wine with other pillars of Italian excellence such as design, fashion, and culture. For instance, One Wine Night<\/em><\/strong> is an exclusive event that combines electronic music with wine tastings<\/strong>, aiming to creatively engage the younger generation.<\/p>\n\n\n\n

One of the most innovative aspects of this edition is the focus on sustainability, with initiatives like Wine in Action<\/em><\/strong>, a programme promoting sustainable wine startups<\/strong>. The project seeks to address the future challenges of the industry, including climate change and technological innovation, by actively involving producers and investors.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The Brera district will also play a key role in Milano Wine Week 2024<\/em><\/strong>, with a series of dedicated events that blend wine, design, and culture, perfectly matching the district\u2019s creative atmosphere:<\/p>\n\n\n\n

Temporary Wine Bar by La Versa<\/strong>: A historic newsstand in the heart of Brera will be transformed into a unique wine bar, offering visitors the chance to taste wines from the La Versa<\/em> winery. This week-long initiative provides an innovative way to experience wine in an unexpected and convivial urban setting.<\/p>\n\n\n\n

Winetage Showroom<\/strong>: Located at Via dei Bossi 2, this space will host a series of tastings from October 5 to 12, with each evening focusing on a different winery. The events will spotlight creative uses of barrique barrels, featuring wineries like Balgera<\/em> from Valtellina, Tommasi<\/em> from Valpolicella, and Castello di Meleto<\/em> from Chianti.<\/p>\n\n\n\n

Dinner at Identit\u00e0 Golose<\/strong>: For those looking to combine fine dining with great wines, the Once Upon a Wine<\/em> dinner will take place on October 8 at the renowned Identit\u00e0 Golose<\/em> restaurant in Milan. This exclusive event offers the opportunity to enjoy legendary Italian wines paired with gourmet dishes, celebrating the best of the region's culinary and wine-making traditions.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

These events make Brera the perfect meeting point for those looking to explore the world of wine through unique experiences, all set within a context of art and culture.<\/p>\n\n\n\n

For more information and the full programme, visit the official website of the initiative<\/strong><\/a>.<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":4,"featured_media":5715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

La <\/strong>Milano Wine Week 2024<\/em><\/strong>, in programma dal 5 al 13 ottobre, celebra la sua settima edizione con un ricco calendario di eventi che abbraccia l'intera citt\u00e0, rendendo Milano il cuore pulsante della cultura vinicola.<\/strong> L'obiettivo di quest'anno \u00e8 chiaro: connettere il mondo del vino con le nuove generazioni, attraverso format moderni e inclusivi che uniscono tradizione, innovazione e sostenibilit\u00e0. Questa Edizione si distingue per il coinvolgimento dei Millennials e della Gen Z, cercando di abbattere le barriere che spesso li separano dal vino, considerato un prodotto tradizionale.<\/p>\n\n\n\n

Il programma offre una vasta gamma di attivit\u00e0, dalle degustazioni interattive a masterclass con esperti del settore, fino a eventi immersivi <\/strong>che combinano il piacere del vino con altri elementi dell\u2019eccellenza italiana come design, moda e cultura. <\/strong>La One Wine Night<\/em><\/strong>, ad esempio, \u00e8 una festa esclusiva che fonde musica elettronica e degustazioni<\/strong>, pensata per coinvolgere le nuove generazioni in modo creativo<\/strong>.<\/p>\n\n\n\n

Uno degli aspetti pi\u00f9 innovativi di questa edizione \u00e8 il focus sulla sostenibilit\u00e0, con iniziative come Wine in Action<\/em><\/strong>, un programma che promuove startup vinicole sostenibili<\/strong>. Il progetto mira a trovare soluzioni per le sfide future dell\u2019industria, come i cambiamenti climatici e l\u2019innovazione tecnologica, coinvolgendo attivamente produttori e investitori\u200b.<\/p>\n\n\n\n

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Anche il distretto di Brera sar\u00e0 protagonista della Milano Wine Week 2024<\/em><\/strong> con una serie di eventi dedicati che combinano vino, design e cultura, in perfetto stile con l'atmosfera creativa del quartiere:<\/p>\n\n\n\n

Temporary Wine Bar by La Versa<\/strong>: Una storica edicola nel cuore di Brera si trasformer\u00e0 in un originale wine bar, offrendo ai visitatori la possibilit\u00e0 di degustare i vini della cantina La Versa<\/em>. Questa iniziativa, attiva durante tutta la settimana, rappresenta un modo innovativo per sperimentare il vino in un contesto urbano inaspettato e conviviale.<\/p>\n\n\n\n

Winetage Showroom<\/strong>: in via dei Bossi 2, ospiter\u00e0 una serie di degustazioni dal 5 al 12 ottobre. Ogni serata sar\u00e0 dedicata a una cantina diversa, con focus sul riuso creativo delle botti in barrique. Tra i protagonisti, le cantine Balgera<\/em> della Valtellina, Tommasi<\/em> della Valpolicella e Castello di Meleto<\/em> del Chianti.<\/p>\n\n\n\n

Cena presso Identit\u00e0 Golose<\/strong>: Per chi desidera combinare alta cucina e grandi vini, la cena Once Upon a Wine<\/em> si terr\u00e0 l'8 ottobre presso il rinomato ristorante Identit\u00e0 Golose<\/em> a Milano. Questo evento esclusivo offrir\u00e0 l\u2019opportunit\u00e0 di degustare vini leggendari italiani in abbinamento a piatti gourmet, rendendo omaggio alle eccellenze del territorio.<\/p>\n\n\n\n

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Questi appuntamenti rendono il distretto di Brera un luogo di incontro ideale per tutti coloro che desiderano esplorare il mondo del vino attraverso esperienze uniche, immerse in un contesto di arte e cultura.<\/p>\n\n\n\n

Per maggiori informazioni e per il programma completo, <\/strong>visita il sito ufficiale dell\u2019iniziativa<\/strong><\/a>.<\/strong><\/p>\n","_it_post_name":"milano-wine-week-2024","_it_post_excerpt":"","_it_post_title":"Milano Wine Week 2024: il vino incontra le nuove generazioni nel cuore della citt\u00e0","_en_post_content":"\n\n\n

The <\/strong>Milano Wine Week 2024<\/em><\/strong>, scheduled from October 5 to 13, marks its seventh edition with a rich programme of events spanning the entire city, establishing Milan as a hub of wine culture. <\/strong>The aim this year is clear: to connect the wine world with younger generations through modern and inclusive formats that blend tradition, innovation, and sustainability. This edition stands out for its engagement with Millennials and Gen Z, breaking down the barriers that often keep these groups distanced from wine, which is typically seen as a traditional product.<\/p>\n\n\n\n

The programme includes a wide range of activities, from interactive tastings to masterclasses with industry experts, and immersive events<\/strong> that merge the pleasure of wine with other pillars of Italian excellence such as design, fashion, and culture. For instance, One Wine Night<\/em><\/strong> is an exclusive event that combines electronic music with wine tastings<\/strong>, aiming to creatively engage the younger generation.<\/p>\n\n\n\n

One of the most innovative aspects of this edition is the focus on sustainability, with initiatives like Wine in Action<\/em><\/strong>, a programme promoting sustainable wine startups<\/strong>. The project seeks to address the future challenges of the industry, including climate change and technological innovation, by actively involving producers and investors.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The Brera district will also play a key role in Milano Wine Week 2024<\/em><\/strong>, with a series of dedicated events that blend wine, design, and culture, perfectly matching the district\u2019s creative atmosphere:<\/p>\n\n\n\n

Temporary Wine Bar by La Versa<\/strong>: A historic newsstand in the heart of Brera will be transformed into a unique wine bar, offering visitors the chance to taste wines from the La Versa<\/em> winery. This week-long initiative provides an innovative way to experience wine in an unexpected and convivial urban setting.<\/p>\n\n\n\n

Winetage Showroom<\/strong>: Located at Via dei Bossi 2, this space will host a series of tastings from October 5 to 12, with each evening focusing on a different winery. The events will spotlight creative uses of barrique barrels, featuring wineries like Balgera<\/em> from Valtellina, Tommasi<\/em> from Valpolicella, and Castello di Meleto<\/em> from Chianti.<\/p>\n\n\n\n

Dinner at Identit\u00e0 Golose<\/strong>: For those looking to combine fine dining with great wines, the Once Upon a Wine<\/em> dinner will take place on October 8 at the renowned Identit\u00e0 Golose<\/em> restaurant in Milan. This exclusive event offers the opportunity to enjoy legendary Italian wines paired with gourmet dishes, celebrating the best of the region's culinary and wine-making traditions.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

These events make Brera the perfect meeting point for those looking to explore the world of wine through unique experiences, all set within a context of art and culture.<\/p>\n\n\n\n

For more information and the full programme, visit the official website of the initiative<\/strong><\/a>.<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Milano Wine Week 2024: wine meets the new generations in the heart of the city","edit_language":"en","footnotes":""},"categories":[867],"tags":[963,870,869],"class_list":["post-5710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi","tag-enogastronomia","tag-eventi-culturali","tag-festival"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/5710"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=5710"}],"version-history":[{"count":13,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/5710\/revisions"}],"predecessor-version":[{"id":5734,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/5710\/revisions\/5734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/5715"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=5710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=5710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=5710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}