{"id":4545,"date":"2024-06-11T10:16:45","date_gmt":"2024-06-11T10:16:45","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=4545"},"modified":"2024-06-11T10:51:34","modified_gmt":"2024-06-11T10:51:34","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/protagonisti\/nuovo-look-per-il-flagship-di-florim\/","title":{"rendered":"New look for the Florim flagship","raw":"New look for the Florim flagship"},"content":{"rendered":"\n
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A space for relationships and innovation<\/h2>\n<\/div>\n\n\n\n

Florim<\/strong><\/a>, a leading company in the production of ceramic surfaces, has recently collaborated with architect Matteo Nunziati to redesign its Flagship Store in the Brera district of Milan<\/strong>. The new concept was developed to meet the contemporary needs of visitors, emphasising the “relationship” between people through innovative and welcoming design. <\/p>\n\n\n\n

The project, realised in a 1000-square-metre space visible through the 13 windows of the Flagship, stands out for its ability to facilitate collaboration among designers, architects, and Florim staff<\/strong>. Architect Nunziati highlighted that “a great design and architecture project is the perfect fusion of two fundamental aspects: a concrete and measurable reality and an emotional reality.<\/em>“<\/p>\n\n\n\n

The main entrance from Foro Buonaparte leads visitors into an area with large work tables, reminiscent of a creative workshop, encouraging sharing and interaction. This space, with large screens integrated into the work tables, allows professionals and Florim consultants to refine every aesthetic and technical aspect of their projects.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The large ceramic surfaces, a distinctive element of Florim, envelop the entire space, creating an inspiring and stimulating atmosphere<\/strong>. Plays of natural and artificial light highlight the products on display, offering an experience similar to that of a museum. Additionally, scenic screens separate the co-working area from the lounge bar, a convivial environment where relationships can develop in an informal setting.<\/strong><\/p>\n\n\n\n

The exhibition space overlooking via Sacchi demonstrates the versatility of Florim surfaces, applied in both contract and residential contexts. This shows how ceramics can transform spaces with innovative solutions that go beyond traditional flooring and cladding uses. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The Flagship Store also includes a conference area, equipped with a large screen, designed to host workshops and discussions on design. This area is conceived to combine discretion and functionality, adapting to the needs of various events.<\/strong><\/p>\n\n\n\n

In the basement, there is a “technical area” equipped with advanced tools to support design. Here, it is possible to consult the entire range of Florim products, offering complete support to designers.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

With over 60 years of experience, Florim stands out for its passion for beauty and design. The company, led by Claudio Lucchese, son of the founder Giovanni Lucchese, is rooted in the Italian ceramic district but is also an international trendsetter. With more than 1,450 employees and a turnover of 470 million euros, Florim is present in the main world capitals of architecture and design with its brands FLORIM, CEDIT, and FLORIM stone.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Florim not only represents the excellence of “Made in Italy”<\/strong> but also obtained B Corp certification in 2020 and has been a member of Altagamma since 2022. The company continues to pursue quality, innovation, and sustainability, transforming the value known as “Made in Italy” into “Made in Florim.”<\/p>\n","protected":false,"raw":"\n\n\n

Florim<\/strong><\/a>, a leading company in the production of ceramic surfaces, has recently collaborated with architect Matteo Nunziati to redesign its Flagship Store in the Brera district of Milan<\/strong>. The new concept was developed to meet the contemporary needs of visitors, emphasising the \"relationship\" between people through innovative and welcoming design. <\/p>\n\n\n\n

The project, realised in a 1000-square-metre space visible through the 13 windows of the Flagship, stands out for its ability to facilitate collaboration among designers, architects, and Florim staff<\/strong>. Architect Nunziati highlighted that \"a great design and architecture project is the perfect fusion of two fundamental aspects: a concrete and measurable reality and an emotional reality.<\/em>\"<\/p>\n\n\n\n

The main entrance from Foro Buonaparte leads visitors into an area with large work tables, reminiscent of a creative workshop, encouraging sharing and interaction. This space, with large screens integrated into the work tables, allows professionals and Florim consultants to refine every aesthetic and technical aspect of their projects.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The large ceramic surfaces, a distinctive element of Florim, envelop the entire space, creating an inspiring and stimulating atmosphere<\/strong>. Plays of natural and artificial light highlight the products on display, offering an experience similar to that of a museum. Additionally, scenic screens separate the co-working area from the lounge bar, a convivial environment where relationships can develop in an informal setting.<\/strong><\/p>\n\n\n\n

The exhibition space overlooking via Sacchi demonstrates the versatility of Florim surfaces, applied in both contract and residential contexts. This shows how ceramics can transform spaces with innovative solutions that go beyond traditional flooring and cladding uses. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The Flagship Store also includes a conference area, equipped with a large screen, designed to host workshops and discussions on design. This area is conceived to combine discretion and functionality, adapting to the needs of various events.<\/strong><\/p>\n\n\n\n

In the basement, there is a \"technical area\" equipped with advanced tools to support design. Here, it is possible to consult the entire range of Florim products, offering complete support to designers.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

With over 60 years of experience, Florim stands out for its passion for beauty and design. The company, led by Claudio Lucchese, son of the founder Giovanni Lucchese, is rooted in the Italian ceramic district but is also an international trendsetter. With more than 1,450 employees and a turnover of 470 million euros, Florim is present in the main world capitals of architecture and design with its brands FLORIM, CEDIT, and FLORIM stone.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Florim not only represents the excellence of \"Made in Italy\"<\/strong> but also obtained B Corp certification in 2020 and has been a member of Altagamma since 2022. The company continues to pursue quality, innovation, and sustainability, transforming the value known as \"Made in Italy\" into \"Made in Florim.\"<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":4,"featured_media":4552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Florim<\/strong><\/a>, azienda leader nella produzione di superfici ceramiche, ha recentemente collaborato con l'architetto Matteo Nunziati per ridisegnare il suo Flagship Store nel quartiere Brera di Milano<\/strong>.
Il nuovo concept \u00e8 stato sviluppato per rispondere alle esigenze contemporanee dei visitatori, enfatizzando la \"relazione\" tra le persone attraverso un design innovativo e accogliente.<\/p>\n\n\n\n

Il progetto, realizzato nello spazio di 1000 metri quadrati visibile attraverso le 13 vetrine del Flagship, si distingue per la capacit\u00e0 di facilitare la collaborazione tra i progettisti, i designer e il personale di Florim<\/strong>. L'architetto Nunziati ha sottolineato che \"un grande progetto di design e architettura \u00e8 la fusione perfetta di due aspetti fondamentali: una realt\u00e0 concreta e misurabile e una realt\u00e0 emotiva.<\/em>\"<\/p>\n\n\n\n

L'entrata principale da Foro Buonaparte conduce i visitatori in un'area con ampi tavoli di lavoro, che ricordano un laboratorio creativo, favorendo la condivisione e il confronto. Questo spazio, con maxischermi integrati nei tavoli di lavoro, permette ai professionisti e ai consulenti Florim di affinare ogni aspetto estetico e tecnico dei loro progetti.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
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Le grandi superfici ceramiche, elemento distintivo di Florim, avvolgono l'intero spazio, creando un'atmosfera ispiratrice e stimolante<\/strong>. Giochi di luce naturale e artificiale mettono in risalto i prodotti esposti, offrendo un'esperienza simile a quella di un museo. Inoltre, quinte scenografiche separano l'area di co-working dal lounge bar, un ambiente conviviale dove le relazioni possono svilupparsi in un contesto informale<\/strong>.<\/p>\n\n\n\n

Lo spazio espositivo che si affaccia su via Sacchi dimostra la versatilit\u00e0 delle superfici Florim, applicate in contesti sia contract che residenziali. Questo dimostra come la ceramica possa trasformare gli ambienti con soluzioni innovative che superano i tradizionali utilizzi a pavimento e rivestimento.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
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Il Flagship Store include anche un'area conferenze, dotata di un grande schermo, progettata per ospitare workshop e momenti di dialogo sul design. Questa zona \u00e8 pensata per coniugare discrezione e funzionalit\u00e0<\/strong>, adattandosi alle esigenze di diversi eventi.<\/p>\n\n\n\n

Nella zona interrata, si trova una \"zona tecnica\" attrezzata con strumenti avanzati a supporto della progettazione. Qui \u00e8 possibile consultare l'intera gamma di prodotti Florim, offrendo un supporto completo ai progettisti.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
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Con oltre 60 anni di esperienza, Florim si distingue per la sua passione per la bellezza e il design. L'azienda, guidata da Claudio Lucchese, figlio del fondatore Giovanni Lucchese, \u00e8 radicata nel distretto ceramico italiano ma \u00e8 anche un trend setter internazionale. Con pi\u00f9 di 1.450 dipendenti e un fatturato di 470 milioni di euro, Florim \u00e8 presente nelle principali capitali mondiali dell'architettura e del design con i suoi marchi FLORIM, CEDIT e FLORIM stone.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Florim non solo rappresenta l'eccellenza del \"Made in Italy\"<\/strong> ma ha anche ottenuto la certificazione B Corp nel 2020 e dal 2022 \u00e8 socia di Altagamma. L'azienda continua a perseguire la qualit\u00e0, l'innovazione e la sostenibilit\u00e0, trasformando il valore noto come \"Made in Italy\" in \"Made in Florim.\"<\/p>\n","_it_post_name":"nuovo-look-per-il-flagship-di-florim","_it_post_excerpt":"","_it_post_title":"Nuovo look per il flagship di Florim","_en_post_content":"\n\n\n

Florim<\/strong><\/a>, a leading company in the production of ceramic surfaces, has recently collaborated with architect Matteo Nunziati to redesign its Flagship Store in the Brera district of Milan<\/strong>. The new concept was developed to meet the contemporary needs of visitors, emphasising the \"relationship\" between people through innovative and welcoming design. <\/p>\n\n\n\n

The project, realised in a 1000-square-metre space visible through the 13 windows of the Flagship, stands out for its ability to facilitate collaboration among designers, architects, and Florim staff<\/strong>. Architect Nunziati highlighted that \"a great design and architecture project is the perfect fusion of two fundamental aspects: a concrete and measurable reality and an emotional reality.<\/em>\"<\/p>\n\n\n\n

The main entrance from Foro Buonaparte leads visitors into an area with large work tables, reminiscent of a creative workshop, encouraging sharing and interaction. This space, with large screens integrated into the work tables, allows professionals and Florim consultants to refine every aesthetic and technical aspect of their projects.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The large ceramic surfaces, a distinctive element of Florim, envelop the entire space, creating an inspiring and stimulating atmosphere<\/strong>. Plays of natural and artificial light highlight the products on display, offering an experience similar to that of a museum. Additionally, scenic screens separate the co-working area from the lounge bar, a convivial environment where relationships can develop in an informal setting.<\/strong><\/p>\n\n\n\n

The exhibition space overlooking via Sacchi demonstrates the versatility of Florim surfaces, applied in both contract and residential contexts. This shows how ceramics can transform spaces with innovative solutions that go beyond traditional flooring and cladding uses. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

The Flagship Store also includes a conference area, equipped with a large screen, designed to host workshops and discussions on design. This area is conceived to combine discretion and functionality, adapting to the needs of various events.<\/strong><\/p>\n\n\n\n

In the basement, there is a \"technical area\" equipped with advanced tools to support design. Here, it is possible to consult the entire range of Florim products, offering complete support to designers.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

With over 60 years of experience, Florim stands out for its passion for beauty and design. The company, led by Claudio Lucchese, son of the founder Giovanni Lucchese, is rooted in the Italian ceramic district but is also an international trendsetter. With more than 1,450 employees and a turnover of 470 million euros, Florim is present in the main world capitals of architecture and design with its brands FLORIM, CEDIT, and FLORIM stone.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Florim not only represents the excellence of \"Made in Italy\"<\/strong> but also obtained B Corp certification in 2020 and has been a member of Altagamma since 2022. The company continues to pursue quality, innovation, and sustainability, transforming the value known as \"Made in Italy\" into \"Made in Florim.\"<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"New look for the Florim flagship","edit_language":"en","footnotes":""},"categories":[825],"tags":[881,842,920,921,919],"class_list":["post-4545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-protagonisti","tag-architettura","tag-design-showroom","tag-progettazione","tag-spazi-creativi","tag-tendenze"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/4545"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=4545"}],"version-history":[{"count":14,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/4545\/revisions"}],"predecessor-version":[{"id":4566,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/4545\/revisions\/4566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/4552"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=4545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=4545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=4545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}