{"id":3414,"date":"2024-04-02T16:03:55","date_gmt":"2024-04-02T16:03:55","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=3414"},"modified":"2024-04-02T16:11:26","modified_gmt":"2024-04-02T16:11:26","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/glo-for-art-flower-up-emiliano-ponzi-design-week-2024\/","title":{"rendered":"\"glo for art\" presents FLOWER UP, an installation by Emiliano Ponzi","raw":"\"glo for art\" presents FLOWER UP, an installation by Emiliano Ponzi"},"content":{"rendered":"\n
\n

What happens when the artistic experience of “glo for art” and the creative vision of an eclectic artist capable of experimenting with new languages meet?<\/h2>\n<\/div>\n\n\n\n

In continuation of 2023, glo, BAT Italia’s flagship brand for stick-warming devices for adult consumers, brings to Milan, in its consolidated role as patron of the arts, FLOWER UP, a new site-specific installation signed by Emiliano Ponzi<\/strong>, one of the most renowned artists on the national and international scene. <\/p>\n\n\n\n

The work is a further stage in the broad travelling art project “glo for art”, a format created to support art and spread culture, favouring a process of democratisation of the artistic experience. FLOWER UP aims to<\/strong> elevate, through the language of art, the adult consumer experience<\/strong> by reproducing in an artistic way the positive and inclusive spirit of glo with a colourful and aspirational journey. <\/p>\n\n\n\n

\"\"
\u00a9 Piero Gemelli<\/figcaption><\/figure>\n\n\n\n

The space, entirely conceived and designed by Ponzi, is transformed into a large installation ready to flood Milan with a spirit of positivity.\u00a0 The result is an immersive, interactive, unexpected installation with a strong technological charge<\/strong>, typical of the new glo HYPER PRO device, intended for an adult audience. A concept that surprises the visitor right from the start, who finds himself immersed in a colourful, moving atmosphere that accompanies him on several levels and environments for an immersive experience. <\/p>\n\n\n\n

A large portal invites you to walk through an immersive, technological tunnel where reality and dreams intertwine<\/strong>. At the end of the tunnel, one enters a garden of wonders<\/strong> where an astonishing tree-sculpture encapsulates the true essence of the brand, which aims to provide quality experiences through its positive vision. <\/p>\n\n\n\n

\"\"
\u00a9 Emiliano Ponzi<\/figcaption><\/figure>\n\n\n\n

The installation will live inside the Gattinoni Hub, in Via Statuto 2<\/em>, which from 15 to 21 April will be transformed into the glo Hub and will host engaging events and activities reserved for an adult audience.<\/p>\n","protected":false,"raw":"\n\n\n

In continuation of 2023, glo, BAT Italia's flagship brand for stick-warming devices for adult consumers, brings to Milan, in its consolidated role as patron of the arts, FLOWER UP, a new site-specific installation signed by Emiliano Ponzi<\/strong>, one of the most renowned artists on the national and international scene. <\/p>\n\n\n\n

The work is a further stage in the broad travelling art project \"glo for art\", a format created to support art and spread culture, favouring a process of democratisation of the artistic experience. FLOWER UP aims to<\/strong> elevate, through the language of art, the adult consumer experience<\/strong> by reproducing in an artistic way the positive and inclusive spirit of glo with a colourful and aspirational journey. <\/p>\n\n\n\n

\"\"
\u00a9 Piero Gemelli<\/figcaption><\/figure>\n\n\n\n

The space, entirely conceived and designed by Ponzi, is transformed into a large installation ready to flood Milan with a spirit of positivity.\u00a0 The result is an immersive, interactive, unexpected installation with a strong technological charge<\/strong>, typical of the new glo HYPER PRO device, intended for an adult audience. A concept that surprises the visitor right from the start, who finds himself immersed in a colourful, moving atmosphere that accompanies him on several levels and environments for an immersive experience. <\/p>\n\n\n\n

A large portal invites you to walk through an immersive, technological tunnel where reality and dreams intertwine<\/strong>. At the end of the tunnel, one enters a garden of wonders<\/strong> where an astonishing tree-sculpture encapsulates the true essence of the brand, which aims to provide quality experiences through its positive vision. <\/p>\n\n\n\n

\"\"
\u00a9 Emiliano Ponzi<\/figcaption><\/figure>\n\n\n\n

The installation will live inside the Gattinoni Hub, in Via Statuto 2<\/em>, which from 15 to 21 April will be transformed into the glo Hub and will host engaging events and activities reserved for an adult audience.<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":3407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

In continuit\u00e0 con il 2023, glo, brand di punta di BAT Italia per i dispositivi scalda stick destinati ad un consumatore adulto, porta a Milano, nel consolidato ruolo di mecenate dell\u2019arte, FLOWER UP<\/strong>, una nuova installazione site specific firmata da Emiliano Ponzi<\/strong>, tra i pi\u00f9 rinomati artisti del panorama nazionale ed internazionale. <\/p>\n\n\n\n

L\u2019opera \u00e8 un\u2019ulteriore tappa dell\u2019ampio progetto artistico itinerante \u201cglo for art\u201d, un format nato per sostenere l\u2019arte e diffondere la cultura, favorendo un processo di democratizzazione dell\u2019esperienza artistica. FLOWER UP punta ad elevare, attraverso il linguaggio dell\u2019arte, l\u2019esperienza del consumatore<\/strong> adulto riproducendo in modo artistico lo spirito positivo e inclusivo di glo con un viaggio, colorato e aspirazionale. <\/p>\n\n\n\n

\"\"
\u00a9 Piero Gemelli<\/figcaption><\/figure>\n\n\n\n

Lo spazio, interamente ideato e disegnato da Ponzi, si trasforma in una grande installazione pronta ad inondare Milano con uno spirito di positivit\u00e0. Il risultato \u00e8 un\u2019installazione immersiva, interattiva, inaspettata e dalla forte carica tecnologica<\/strong>, tipica del nuovo dispositivo glo HYPER PRO, destinato a un pubblico adulto. Un concept che sorprende fin dall\u2019inizio il visitatore, che si trova immerso in un\u2019inedita atmosfera colorata, in movimento, che lo accompagna su pi\u00f9 livelli e ambienti, per un\u2019esperienza coinvolgente. <\/p>\n\n\n\n

Un grande portale invita a percorrere un tunnel immersivo e tecnologico in cui realt\u00e0 e sogno si intrecciano<\/strong>. Alla fine del tunnel si entra in un giardino delle meraviglie<\/strong> dove un sorprendente albero-scultura, che racchiude la vera essenza del brand, che punta a far vivere esperienze di qualit\u00e0 attraverso la sua visione positiva. <\/p>\n\n\n\n

\"\"
\u00a9 Emiliano Ponzi<\/figcaption><\/figure>\n\n\n\n

L\u2019installazione vivr\u00e0 all\u2019interno dell\u2019Hub Gattinoni, in Via Statuto 2 che dal 15 al 21 aprile si trasformer\u00e0 nel glo Hub e ospiter\u00e0 eventi e attivit\u00e0 coinvolgenti riservate ad un pubblico adulto.<\/p>\n","_it_post_name":"glo-for-art-flower-up-emiliano-ponzi-design-week-2024","_it_post_excerpt":"","_it_post_title":"\u201cglo for art\u201d presenta FLOWER UP, un\u2019installazione firmata Emiliano Ponzi","_en_post_content":"\n\n\n

In continuation of 2023, glo, BAT Italia's flagship brand for stick-warming devices for adult consumers, brings to Milan, in its consolidated role as patron of the arts, FLOWER UP, a new site-specific installation signed by Emiliano Ponzi<\/strong>, one of the most renowned artists on the national and international scene. <\/p>\n\n\n\n

The work is a further stage in the broad travelling art project \"glo for art\", a format created to support art and spread culture, favouring a process of democratisation of the artistic experience. FLOWER UP aims to<\/strong> elevate, through the language of art, the adult consumer experience<\/strong> by reproducing in an artistic way the positive and inclusive spirit of glo with a colourful and aspirational journey. <\/p>\n\n\n\n

\"\"
\u00a9 Piero Gemelli<\/figcaption><\/figure>\n\n\n\n

The space, entirely conceived and designed by Ponzi, is transformed into a large installation ready to flood Milan with a spirit of positivity.\u00a0 The result is an immersive, interactive, unexpected installation with a strong technological charge<\/strong>, typical of the new glo HYPER PRO device, intended for an adult audience. A concept that surprises the visitor right from the start, who finds himself immersed in a colourful, moving atmosphere that accompanies him on several levels and environments for an immersive experience. <\/p>\n\n\n\n

A large portal invites you to walk through an immersive, technological tunnel where reality and dreams intertwine<\/strong>. At the end of the tunnel, one enters a garden of wonders<\/strong> where an astonishing tree-sculpture encapsulates the true essence of the brand, which aims to provide quality experiences through its positive vision. <\/p>\n\n\n\n

\"\"
\u00a9 Emiliano Ponzi<\/figcaption><\/figure>\n\n\n\n

The installation will live inside the Gattinoni Hub, in Via Statuto 2<\/em>, which from 15 to 21 April will be transformed into the glo Hub and will host engaging events and activities reserved for an adult audience.<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"\"glo for art\" presents FLOWER UP, an installation by Emiliano Ponzi","edit_language":"en","footnotes":""},"categories":[1],"tags":[840,837,838],"class_list":["post-3414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2024","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3414"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=3414"}],"version-history":[{"count":9,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3414\/revisions"}],"predecessor-version":[{"id":3480,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3414\/revisions\/3480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/3407"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=3414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=3414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=3414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}