{"id":3258,"date":"2024-03-27T07:30:00","date_gmt":"2024-03-27T07:30:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=3258"},"modified":"2024-04-15T12:45:15","modified_gmt":"2024-04-15T12:45:15","slug":"porsche-the-art-of-dreams-milan-design-week-2024","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/porsche-the-art-of-dreams-milan-design-week-2024\/","title":{"rendered":"Porsche and \u201cThe Art of Dreams\u201d Return to Milan Design Week","raw":"Porsche and \u201cThe Art of Dreams\u201d Return to Milan Design Week"},"content":{"rendered":"\n<div id=\"introduzione-block_19a30e20feb947842ca04d67a3a86e17\" class=\"introduzione\">\n    <h2 class=\"h3\">At Milan Design Week 2024, Porsche makes a spectacular return with a unique celebration of pattern with \u201cThe Pattern of Dreams\u201d<\/h2>\n<\/div>\n\n\n\n<p>Pattern, repetition, and symmetry are at the forefront of Porsche\u2019s return to Milan Design Week, premiering <strong>\u201cThe Pattern of Dreams\u201d<\/strong> \u2013 the fifth iteration of the travelling art and design series <strong>\u201cThe Art of Dreams.\u201d&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3277\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2-1024x576.jpg 1024w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2-300x169.jpg 300w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2-768x432.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2-1536x864.jpg 1536w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Numen \u2013 Courtesy Porsche<\/figcaption><\/figure>\n\n\n\n<p>First conceptualized in 2021 in Paris, \u201cThe Art of Dreams\u201d has travelled to major art festivals, inviting artists to physically realize their take on the motif of dreams. This year, art collective <strong>Numen\/For Use<\/strong> \u2013 led by product designers Sven Jonke, Christoph Katzler, and\u00a0 Nikola Radeljkovic, together with Croatian architect and scenographer Ivana Jonke \u2013 <strong>has created a monumental immersive artwork<\/strong>\u00a0 <strong>\u201cLines of Flight\u201d<\/strong>, inspired by the iconic pepita pattern first exhibited in the Porsche 356 and later in the Porsche 911.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3278\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2-1024x576.jpg 1024w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2-300x169.jpg 300w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2-768x432.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2-1536x864.jpg 1536w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Coreographers \u2013 Courtesy Porsche<\/figcaption><\/figure>\n\n\n\n<p><em>\u201cOur idea of a waking dream was always one of a habitable utopia, of an alternative space and a speculative way of life\u201d,<\/em> says Numen\/ For Use. \u201cLines of Flight\u201d echoes this sentiment in its construction: a lightweight system of thin metal cells forming multiple black and white net structures resembling a flock of birds frozen mid-flight \u2013 a vivid image they saw within the <strong>monochromatic diagonals of the&nbsp; pepita pattern.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche-1024x576.jpg\" alt=\"\" class=\"wp-image-3262\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche-1024x576.jpg 1024w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche-300x169.jpg 300w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche-768x432.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche-1536x864.jpg 1536w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Presenting Vitra for Porsche<\/figcaption><\/figure>\n\n\n\n<p>The overarching theme will be unified through music, design, and dance, as Dutch sibling duo <strong>Imre and Marne van Opstal<\/strong> breathes new life into the artwork with original music composition by Amos Ben-Tal in collaboration with Salvador Breed, and a limited furniture edition \u2013 <strong>Vitra for Porsche<\/strong> \u2013 will also be unveiled.\u00a0<\/p>\n","protected":false,"raw":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"At Milan Design Week 2024, Porsche makes a spectacular return with a unique celebration of pattern with \u201cThe Pattern of Dreams\u201d\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>Pattern, repetition, and symmetry are at the forefront of Porsche\u2019s return to Milan Design Week, premiering <strong>\u201cThe Pattern of Dreams\u201d<\/strong> \u2013 the fifth iteration of the travelling art and design series <strong>\u201cThe Art of Dreams.\u201d&nbsp;&nbsp;<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3277,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3277\"\/><figcaption class=\"wp-element-caption\">Numen \u2013 Courtesy Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>First conceptualized in 2021 in Paris, \u201cThe Art of Dreams\u201d has travelled to major art festivals, inviting artists to physically realize their take on the motif of dreams. This year, art collective <strong>Numen\/For Use<\/strong> \u2013 led by product designers Sven Jonke, Christoph Katzler, and\u00a0 Nikola Radeljkovic, together with Croatian architect and scenographer Ivana Jonke \u2013 <strong>has created a monumental immersive artwork<\/strong>\u00a0 <strong>\u201cLines of Flight\u201d<\/strong>, inspired by the iconic pepita pattern first exhibited in the Porsche 356 and later in the Porsche 911.\u00a0\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3278,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3278\"\/><figcaption class=\"wp-element-caption\">Coreographers \u2013 Courtesy Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><em>\u201cOur idea of a waking dream was always one of a habitable utopia, of an alternative space and a speculative way of life\u201d,<\/em> says Numen\/ For Use. \u201cLines of Flight\u201d echoes this sentiment in its construction: a lightweight system of thin metal cells forming multiple black and white net structures resembling a flock of birds frozen mid-flight \u2013 a vivid image they saw within the <strong>monochromatic diagonals of the&nbsp; pepita pattern.&nbsp;&nbsp;<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3262,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche-1024x576.jpg\" alt=\"\" class=\"wp-image-3262\"\/><figcaption class=\"wp-element-caption\">Presenting Vitra for Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The overarching theme will be unified through music, design, and dance, as Dutch sibling duo <strong>Imre and Marne van Opstal<\/strong> breathes new life into the artwork with original music composition by Amos Ben-Tal in collaboration with Salvador Breed, and a limited furniture edition \u2013 <strong>Vitra for Porsche<\/strong> \u2013 will also be unveiled.\u00a0<\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":3261,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"introduzione\":\"Porsche fa uno spettacolare ritorno alla Milano Design Week 2024 con una celebrazione senza precedenti dei motivi geometrici: \u201cThe Pattern of Dreams\u201d\",\"_introduzione\":\"field_65d87614cb7bc\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>Motivi geometrici, ripetizione e simmetria sono la cifra del ritorno di Porsche alla Milano Design Week, dove sar\u00e0 presentata <strong>\u201cThe Pattern of Dreams\u201d<\/strong>, quinta tappa della serie itinerante di arte e design \u201c<strong>The Art of Dreams<\/strong>\u201d. Installata per la prima volta nel 2021 a Parigi, \u201cThe Art of Dreams\u201d \u00e8 stata portata a grandi eventi artistici per invitare gli artisti a dare fisicamente forma alla loro versione del tema dei sogni.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3277,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3277\"\/><figcaption class=\"wp-element-caption\">Numen \u2013 Courtesy Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Quest\u2019anno il collettivo d\u2019arte <strong>Numen\/For Use<\/strong>, guidato dai designer del prodotto Sven Jonke, Christoph Katzler e Nikola Radeljkovi\u0107, ha creato, in collaborazione con l\u2019architetta e scenografa croata Ivana Jonke, <strong>una monumentale opera d\u2019arte immersiva,<\/strong> <strong>\u201cLines of Flight\u201d<\/strong>, traendo ispirazione dall\u2019iconico motivo \u201cPepita\u201d, impiegato per la prima volta nella Porsche 356 e successivamente nella Porsche 911.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3278,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3278\"\/><figcaption class=\"wp-element-caption\">Coreographers \u2013 Courtesy Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>\u201c<em>La nostra idea di un sogno a occhi aperti \u00e8 sempre stata quella di un\u2019utopia abitabile, di uno spazio alternativo e di un modo di vivere astratto<\/em>\u201d, spiega Numen\/For Use. <strong>\u201cLines of Flight\u201d<\/strong> riecheggia questo concetto nella sua costruzione, un leggero sistema di sottili moduli di metallo che fanno da base ad un intreccio di reti in bianco e nero, simile a uno stormo di uccelli congelati in volo: una vivida immagine che i designer hanno visto nelle <strong>diagonali monocromatiche del motivo \u201cPepita\u201d<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3262,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche-1024x576.jpg\" alt=\"&quot;The Art Of Dream&quot; - Vitra x Porsche\" class=\"wp-image-3262\"\/><figcaption class=\"wp-element-caption\">Presenting Vitra for Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Il tema principale sar\u00e0 declinato in musica, design e danza, grazie al duo olandese <strong>Imre e Marne van Opstal<\/strong>, che infonder\u00e0 nuova vita all\u2019opera con composizioni musicali originali, e alla presentazione di una collezione di arredi in edizione limitata, nata dalla <strong>collaborazione tra Vitra e Porsche<\/strong>.<\/p>\n<!-- \/wp:paragraph -->","_it_post_name":"porsche-the-art-of-dreams-milano-design-week-2024","_it_post_excerpt":"","_it_post_title":"Porsche e \u201cThe Art of Dreams\u201d tornano alla Milano Design Week","_en_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"At Milan Design Week 2024, Porsche makes a spectacular return with a unique celebration of pattern with \u201cThe Pattern of Dreams\u201d\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>Pattern, repetition, and symmetry are at the forefront of Porsche\u2019s return to Milan Design Week, premiering <strong>\u201cThe Pattern of Dreams\u201d<\/strong> \u2013 the fifth iteration of the travelling art and design series <strong>\u201cThe Art of Dreams.\u201d&nbsp;&nbsp;<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3277,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-1-Numen-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3277\"\/><figcaption class=\"wp-element-caption\">Numen \u2013 Courtesy Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>First conceptualized in 2021 in Paris, \u201cThe Art of Dreams\u201d has travelled to major art festivals, inviting artists to physically realize their take on the motif of dreams. This year, art collective <strong>Numen\/For Use<\/strong> \u2013 led by product designers Sven Jonke, Christoph Katzler, and\u00a0 Nikola Radeljkovic, together with Croatian architect and scenographer Ivana Jonke \u2013 <strong>has created a monumental immersive artwork<\/strong>\u00a0 <strong>\u201cLines of Flight\u201d<\/strong>, inspired by the iconic pepita pattern first exhibited in the Porsche 356 and later in the Porsche 911.\u00a0\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3278,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-2-Coreographers-2-1024x576.jpg\" alt=\"\" class=\"wp-image-3278\"\/><figcaption class=\"wp-element-caption\">Coreographers \u2013 Courtesy Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p><em>\u201cOur idea of a waking dream was always one of a habitable utopia, of an alternative space and a speculative way of life\u201d,<\/em> says Numen\/ For Use. \u201cLines of Flight\u201d echoes this sentiment in its construction: a lightweight system of thin metal cells forming multiple black and white net structures resembling a flock of birds frozen mid-flight \u2013 a vivid image they saw within the <strong>monochromatic diagonals of the&nbsp; pepita pattern.&nbsp;&nbsp;<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":3262,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2024\/03\/240322-Porsche_TAOD-Image-3-Vitra-X-Porsche-1024x576.jpg\" alt=\"\" class=\"wp-image-3262\"\/><figcaption class=\"wp-element-caption\">Presenting Vitra for Porsche<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>The overarching theme will be unified through music, design, and dance, as Dutch sibling duo <strong>Imre and Marne van Opstal<\/strong> breathes new life into the artwork with original music composition by Amos Ben-Tal in collaboration with Salvador Breed, and a limited furniture edition \u2013 <strong>Vitra for Porsche<\/strong> \u2013 will also be unveiled.\u00a0<\/p>\n<!-- \/wp:paragraph -->","_en_post_name":"porsche-the-art-of-dreams-milan-design-week-2024","_en_post_excerpt":"","_en_post_title":"Porsche and \u201cThe Art of Dreams\u201d Return to Milan Design Week","edit_language":"en","footnotes":""},"categories":[1],"tags":[840,837,838],"class_list":["post-3258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2024","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3258"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=3258"}],"version-history":[{"count":18,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3258\/revisions"}],"predecessor-version":[{"id":3487,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3258\/revisions\/3487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/3261"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=3258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=3258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=3258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}