{"id":3216,"date":"2024-04-02T07:00:00","date_gmt":"2024-04-02T07:00:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=3216"},"modified":"2024-03-28T23:06:11","modified_gmt":"2024-03-28T23:06:11","slug":"chiquita-house-milan-design-week-2024","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/chiquita-house-milan-design-week-2024\/","title":{"rendered":"Pop finds a home in Milan. The Chiquita House opens its doors","raw":"Pop finds a home in Milan. The Chiquita House opens its doors"},"content":{"rendered":"\n
\n

Romero Britto’s NeoPop art dresses the world’s most iconic fruit and creates an immersive space of pure pop<\/h2>\n<\/div>\n\n\n\n

The banana is probably the most pop fruit there is. Not only because it has been portrayed by artists who have written history and made it a true icon in the world of Pop Art<\/strong>, but also because of its ability to be popular and democratic, a fruit that you can always carry with you and consume anywhere.\u00a0<\/p>\n\n\n\n

It is with this in mind that during Milan Design Week 2024, Chiquita<\/strong>, the global leader in the sector, has collaborated with NeoPop artist Romero Britto<\/strong> to create a space dedicated to the pop fruit par excellence. The Chiquita House<\/strong> is an immersive and engaging experience<\/strong>, and just like the fruit, it is also accessible and inclusive, characteristics shared by the art of the founder of the Happy Art Movement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This encounter gives rise to a series of rooms in which Britto’s typical tropical colour and patterns dominate, dressing them to create a series of playful and fun areas. Dive into a pool of bananas or colour an entire room together with the artist himself<\/strong>: everything is possible within the walls of the pop universe brought to life by the\u00a0Chiquita House.<\/p>\n\n\n\n

A space where vibrant and playful artistic expression is translated into functional design, offering an experience that is not only colourful and carefree, but also conceived and set up to engage and entertain in the most inclusive way<\/strong>. What characterises the space most is the interactivity, with design elements created to combine aesthetic value with the spontaneity of participation. A space to experience and enjoy “peel good moments”<\/em>.\u00a0<\/p>\n\n\n\n

The Chiquita House is open from 15 to 21 April at 22 Via San Marco in Milan. <\/p>\n\n\n\n

Read more: http:\/\/www.chiquita.it\/pop-by-nature\/<\/a><\/p>\n","protected":false,"raw":"\n\n\n

The banana is probably the most pop fruit there is. Not only because it has been portrayed by artists who have written history and made it a true icon in the world of Pop Art<\/strong>, but also because of its ability to be popular and democratic, a fruit that you can always carry with you and consume anywhere.\u00a0<\/p>\n\n\n\n

It is with this in mind that during Milan Design Week 2024, Chiquita<\/strong>, the global leader in the sector, has collaborated with NeoPop artist Romero Britto<\/strong> to create a space dedicated to the pop fruit par excellence. The Chiquita House<\/strong> is an immersive and engaging experience<\/strong>, and just like the fruit, it is also accessible and inclusive, characteristics shared by the art of the founder of the Happy Art Movement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This encounter gives rise to a series of rooms in which Britto's typical tropical colour and patterns dominate, dressing them to create a series of playful and fun areas. Dive into a pool of bananas or colour an entire room together with the artist himself<\/strong>: everything is possible within the walls of the pop universe brought to life by the\u00a0Chiquita House.<\/p>\n\n\n\n

A space where vibrant and playful artistic expression is translated into functional design, offering an experience that is not only colourful and carefree, but also conceived and set up to engage and entertain in the most inclusive way<\/strong>. What characterises the space most is the interactivity, with design elements created to combine aesthetic value with the spontaneity of participation. A space to experience and enjoy \"peel good moments\"<\/em>.\u00a0<\/p>\n\n\n\n

The Chiquita House is open from 15 to 21 April at 22 Via San Marco in Milan. <\/p>\n\n\n\n

Read more: http:\/\/www.chiquita.it\/pop-by-nature\/<\/a><\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":3219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n\n\n

La banana \u00e8 probabilmente il frutto pi\u00f9 pop che esista. Non solo perch\u00e9 \u00e8 stata ritratta da artisti che hanno scritto la storia e che l\u2019hanno resa una vera icona della Pop Art<\/strong>; ma anche per la sua capacit\u00e0 di essere popolare e democratica, un frutto che si pu\u00f2 portare sempre con s\u00e9 e consumare ovunque. <\/p>\n\n\n\n

\u00c8 con questi presupposti che, in occasione della Milano Design Week 2024, Chiquita<\/strong>, leader globale del settore, ha collaborato con l\u2019artista NeoPop Romero Britto<\/strong> per realizzare uno spazio dedicato al frutto pop per eccellenza. La Chiquita House \u00e8 un\u2019esperienza immersiva e coinvolgente<\/strong>, e proprio come il frutto \u00e8 anche accessibile e inclusiva, caratteristiche per altro condivise dall\u2019arte del fondatore dell\u2019Happy Art Movement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Da questo incontro nascono una serie di stanze in cui dominano il colore e le fantasie tropicali tipiche di Britto, che vestono una serie di stanze giocose e divertenti. Tuffarsi in una piscina di banane o colorare un\u2019intera stanza insieme all\u2019artista in persona<\/strong>: tutto \u00e8 possibile nell\u2019universo pop della Chiquita House.<\/p>\n\n\n\n

Uno spazio in cui un\u2019espressione artistica vibrante e giocosa si traduce nella funzionalit\u00e0 del design, offrendo un\u2019esperienza sicuramente colorata e spensierata, ma anche concepita e allestita per coinvolgere e divertire in modo inclusivo<\/strong>. Ci\u00f2 che caratterizza lo spazio \u00e8 infatti l\u2019interattivit\u00e0, con elementi d\u2019arredo che uniscono il valore estetico alla spontaneit\u00e0 della partecipazione. Uno spazio dove vivere e godersi \u201cpeeling good moments\u201d. <\/p>\n\n\n\n

La Chiquita House \u00e8 aperta dal 15 al 21 aprile in Via San Marco 22 a Milano.<\/p>\n\n\n\n

Per saperne di pi\u00f9: www.chiquita.it\/pop-by-nature\/<\/a><\/p>\n","_it_post_name":"chiquita-house-romero-britto","_it_post_excerpt":"","_it_post_title":"Il pop trova casa a Milano: la Chiquita House apre le porte","_en_post_content":"\n\n\n

The banana is probably the most pop fruit there is. Not only because it has been portrayed by artists who have written history and made it a true icon in the world of Pop Art<\/strong>, but also because of its ability to be popular and democratic, a fruit that you can always carry with you and consume anywhere.\u00a0<\/p>\n\n\n\n

It is with this in mind that during Milan Design Week 2024, Chiquita<\/strong>, the global leader in the sector, has collaborated with NeoPop artist Romero Britto<\/strong> to create a space dedicated to the pop fruit par excellence. The Chiquita House<\/strong> is an immersive and engaging experience<\/strong>, and just like the fruit, it is also accessible and inclusive, characteristics shared by the art of the founder of the Happy Art Movement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This encounter gives rise to a series of rooms in which Britto's typical tropical colour and patterns dominate, dressing them to create a series of playful and fun areas. Dive into a pool of bananas or colour an entire room together with the artist himself<\/strong>: everything is possible within the walls of the pop universe brought to life by the\u00a0Chiquita House.<\/p>\n\n\n\n

A space where vibrant and playful artistic expression is translated into functional design, offering an experience that is not only colourful and carefree, but also conceived and set up to engage and entertain in the most inclusive way<\/strong>. What characterises the space most is the interactivity, with design elements created to combine aesthetic value with the spontaneity of participation. A space to experience and enjoy \"peel good moments\"<\/em>.\u00a0<\/p>\n\n\n\n

The Chiquita House is open from 15 to 21 April at 22 Via San Marco in Milan. <\/p>\n\n\n\n

Read more: http:\/\/www.chiquita.it\/pop-by-nature\/<\/a><\/p>\n","_en_post_name":"chiquita-house-milan-design-week-2024","_en_post_excerpt":"","_en_post_title":"Pop finds a home in Milan. The Chiquita House opens its doors","edit_language":"en","footnotes":""},"categories":[1],"tags":[840,837,838],"class_list":["post-3216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2024","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3216"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=3216"}],"version-history":[{"count":11,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3216\/revisions"}],"predecessor-version":[{"id":3413,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3216\/revisions\/3413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/3219"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=3216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=3216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=3216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}