{"id":3006,"date":"2024-03-06T11:52:45","date_gmt":"2024-03-06T11:52:45","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=3006"},"modified":"2024-03-26T17:32:23","modified_gmt":"2024-03-26T17:32:23","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/joy-house-of-switzerland-fuorisalone2024-breradesignweek-milano\/","title":{"rendered":"\u00a0JOY at the House of Switzerland Milan: The group exhibition celebrates Swiss design","raw":"\u00a0JOY at the House of Switzerland Milan: The group exhibition celebrates Swiss design"},"content":{"rendered":"\n
\n

In a group exhibition that brings together designers, studios, universities, brands and galleries from the four corners of Switzerland, the Swiss Arts Council Pro Helvetia and Presence Switzerland shine the spotlight on a group of talents with ties to the country and the world of contemporary design. <\/h2>\n<\/div>\n\n\n\n

Pro Helvetia and Presence Switzerland will present the work and collaborations of young Swiss designers, independent studios, universities and established brands at Milan Design Week 2024.<\/strong><\/p>\n\n\n\n

The group exhibition “JOY<\/strong>” will bear witness to the creativity, curiosity and dynamism of the Swiss design scene and its role as a positive factor in social transformation.<\/p>\n\n\n\n

\n\n\n\n

EMERGING TALENTS<\/strong>
What role can design play in society and how can joy be harnessed as a positive factor for transformation? In the “Emerging Talents” selection, Pro Helvetia will present eight young designers whose work is based on collective values. Using solutions such as material recycling and playful interaction, concrete proposals will be shown, ranging from a modern reinterpretation of traditional craft techniques to changing consumer habits.<\/p>\n\n\n\n

\n\n\n\n

IN COLLABORATION<\/strong>
The ‘JOY’ theme also inspires four collaborations between young designers and established brands that will be presented at the ‘House of Switzerland Milan’. At the heart of the exhibition is the joy of collaborating across fences and creating a vibrant community that inspires each other and stimulates sharing. Exposure ‘In Collaboration’ will be presented by Pro Helvetia.<\/p>\n\n\n\n

\n\n\n\n

UNIVERSITIES<\/strong>
Four design universities will also take the theme of ‘joy’ further: together with FREITAG, students from ECAL\/University of Art and Design Lausanne will develop new industrial designs in tune with the brand’s ecological awareness and focus on circular economy principles. With their project ‘Taking Joy in Responsible Design’, the students of the H\u00f6here Fachschule f\u00fcr Technik und Gestaltung (HFTG) in Zug offer answers to the challenges posed by urban heat islands. The Hochschule f\u00fcr Gestaltung und Kunst Basel FHNW, on the other hand, will present ‘The Factory of Joy’, a series of works straddling technology, culture and sustainability, while HEAD-Gen\u00e8ve will present its new book on the nocturnal history of architecture.<\/p>\n\n\n\n

\n\n\n\n

INSTITUTIONS, GALLERIES AND BRANDS<\/strong>
The NOV Gallery’s OUT OF THE WOODWORKS exhibition revolves entirely around emerging Swiss design that gives new form and meaning to wooden objects. With Felipe Ribbon, mudac invites reflection on Switzerland’s natural water resources and their spiritual potential. 4321-MARKET is a collaborative partnership of 20 designers whose souvenirs, made in Switzerland and Seoul, celebrate 60 years of diplomatic relations between Switzerland and South Korea.\u00a0\u00a0<\/p>\n\n\n\n

\n\n\n\n

At the in-house restaurant of the ‘House of Switzerland Milano’, several brands will present their collections made in collaboration with Swiss design studios: these are Karimoku New Standard (with BIG-GAME) and HAY, New Works and Vero (with Hannes & Fritz). Finally, the furniture maker Micasa will present the SOLE collection developed together with SULA.<\/p>\n\n\n\n

From 16 to 21 April at Casa degli Artisti in Via Tommaso da Cazzaniga, Corso Garibaldi 89\/A, Milan<\/em><\/p>\n","protected":false,"raw":"\n\n\n

Pro Helvetia and Presence Switzerland will present the work and collaborations of young Swiss designers, independent studios, universities and established brands at Milan Design Week 2024.<\/strong><\/p>\n\n\n\n

The group exhibition \"JOY<\/strong>\" will bear witness to the creativity, curiosity and dynamism of the Swiss design scene and its role as a positive factor in social transformation.<\/p>\n\n\n\n

\n\n\n\n

EMERGING TALENTS<\/strong>
What role can design play in society and how can joy be harnessed as a positive factor for transformation? In the \"Emerging Talents\" selection, Pro Helvetia will present eight young designers whose work is based on collective values. Using solutions such as material recycling and playful interaction, concrete proposals will be shown, ranging from a modern reinterpretation of traditional craft techniques to changing consumer habits.<\/p>\n\n\n\n

\n\n\n\n

IN COLLABORATION<\/strong>
The 'JOY' theme also inspires four collaborations between young designers and established brands that will be presented at the 'House of Switzerland Milan'. At the heart of the exhibition is the joy of collaborating across fences and creating a vibrant community that inspires each other and stimulates sharing. Exposure 'In Collaboration' will be presented by Pro Helvetia.<\/p>\n\n\n\n

\n\n\n\n

UNIVERSITIES<\/strong>
Four design universities will also take the theme of 'joy' further: together with FREITAG, students from ECAL\/University of Art and Design Lausanne will develop new industrial designs in tune with the brand's ecological awareness and focus on circular economy principles. With their project 'Taking Joy in Responsible Design', the students of the H\u00f6here Fachschule f\u00fcr Technik und Gestaltung (HFTG) in Zug offer answers to the challenges posed by urban heat islands. The Hochschule f\u00fcr Gestaltung und Kunst Basel FHNW, on the other hand, will present 'The Factory of Joy', a series of works straddling technology, culture and sustainability, while HEAD-Gen\u00e8ve will present its new book on the nocturnal history of architecture.<\/p>\n\n\n\n

\n\n\n\n

INSTITUTIONS, GALLERIES AND BRANDS<\/strong>
The NOV Gallery's OUT OF THE WOODWORKS exhibition revolves entirely around emerging Swiss design that gives new form and meaning to wooden objects. With Felipe Ribbon, mudac invites reflection on Switzerland's natural water resources and their spiritual potential. 4321-MARKET is a collaborative partnership of 20 designers whose souvenirs, made in Switzerland and Seoul, celebrate 60 years of diplomatic relations between Switzerland and South Korea.\u00a0\u00a0<\/p>\n\n\n\n

\n\n\n\n

At the in-house restaurant of the 'House of Switzerland Milano', several brands will present their collections made in collaboration with Swiss design studios: these are Karimoku New Standard (with BIG-GAME) and HAY, New Works and Vero (with Hannes & Fritz). Finally, the furniture maker Micasa will present the SOLE collection developed together with SULA.<\/p>\n\n\n\n

From 16 to 21 April at Casa degli Artisti in Via Tommaso da Cazzaniga, Corso Garibaldi 89\/A, Milan<\/em><\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":2,"featured_media":3010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Pro Helvetia e Presenza Svizzera presenteranno i lavori e le collaborazioni di giovani designer, studi indipendenti, scuole universitarie e marchi affermati svizzeri, in occasione della Milano Design Week 2024.<\/strong><\/p>\n\n\n\n

L\u2019esposizione collettiva \u00abJOY\u00bb<\/strong> testimonier\u00e0 la creativit\u00e0, la curiosit\u00e0 e il dinamismo della scena del design elvetica e il suo ruolo di fattore positivo di trasformazione sociale.<\/p>\n\n\n\n

\n\n\n\n

EMERGING TALENTS<\/strong>
Qual \u00e8 il ruolo che il design pu\u00f2 assumere nella societ\u00e0 e in che modo la gioia pu\u00f2 essere sfruttata come fattore positivo di trasformazione? Nella selezione \u00abEmerging Talents\u00bb, Pro Helvetia presenter\u00e0 otto giovani designer i cui lavori si fondano su valori collettivi. Ricorrendo a soluzioni quali il riciclo di materiali e a interazioni ludiche, verranno mostrate proposte concrete che spaziano dalla reinterpretazione in chiave moderna di tecniche artigianali tradizionali al cambiamento delle abitudini di consumo. <\/p>\n\n\n\n

\n\n\n\n

IN COLLABORATION<\/strong>
Al tema \u00abJOY\u00bb si ispirano anche quattro collaborazioni tra giovani designer e marchi affermati che verranno presentate alla \u00abHouse of Switzerland Milano\u00bb. Al centro dell\u2019esposizione vi \u00e8 la gioia di collaborare al di l\u00e0 degli steccati e di creare una comunit\u00e0 vivace che sia fonte di ispirazione reciproca e stimoli la condivisione. L\u2019esposizione \u00abIn Collaboration\u00bb verr\u00e0 presentata da Pro Helvetia. <\/p>\n\n\n\n

\n\n\n\n

SCUOLE UNIVERSITARIE<\/strong>
Anche quattro scuole universitarie di design approfondiranno il tema della \u00abgioia\u00bb: insieme a FREITAG, gli studenti dell\u2019ECAL\/University of Art and Design Lausanne elaboreranno nuovi design industriali in sintonia con la sensibilit\u00e0 ecologica e l\u2019attenzione ai principi dell\u2019economia circolare del marchio. Con il loro progetto \u00abTaking Joy in Responsible Design\u00bb, le studentesse e gli studenti della H\u00f6here Fachschule f\u00fcr Technik und Gestaltung (HFTG) di Zugo offrono risposte alle sfide poste dalle isole di calore urbane. La Hochschule f\u00fcr Gestaltung und Kunst Basel FHNW presenter\u00e0 invece \u00abThe Factory of Joy\u00bb, una serie di lavori a cavallo tra tecnologia, cultura e sostenibilit\u00e0, mentre la HEAD-Gen\u00e8ve il suo nuovo libro sulla storia notturna dell\u2019architettura. <\/p>\n\n\n\n

\n\n\n\n

INSTITUTIONS, GALLERIES AND BRANDS<\/strong>
L\u2019esposizione OUT OF THE WOODWORKS della NOV Gallery ruota interamente attorno al design svizzero emergente che conferisce nuova forma e significato agli oggetti in legno. Con Felipe Ribbon, il mudac invita a una riflessione sulle risorse idriche naturali della Svizzera e sul loro potenziale spirituale. 4321-MARKET \u00e8 un connubio collaborativo di 20 designer i cui souvenir, realizzati in Svizzera e a Seoul, celebrano i 60 anni delle relazioni diplomatiche tra la Svizzera e la Corea del Sud.  <\/p>\n\n\n\n

\n\n\n\n

Presso il ristorante interno della \u00abHouse of Switzerland Milano\u00bb, diversi marchi presenteranno le loro collezioni realizzate in collaborazione con studi di design svizzeri: si tratta di Karimoku New Standard (con BIG-GAME) e HAY, New Works e Vero (con Hannes & Fritz). Il mobilificio Micasa proporr\u00e0 infine la collezione SOLE sviluppata insieme a SULA. <\/p>\n\n\n\n

Dal 16 al 21 aprile presso Casa degli Artisti in Via Tommaso da Cazzaniga, Corso Garibaldi 89\/A, Milano<\/em><\/p>\n","_it_post_name":"joy-house-of-switzerland-fuorisalone2024-breradesignweek-milano","_it_post_excerpt":"","_it_post_title":"JOY alla House of Switzerland Milano: l\u2019esposizione collettiva celebra il design svizzero","_en_post_content":"\n\n\n

Pro Helvetia and Presence Switzerland will present the work and collaborations of young Swiss designers, independent studios, universities and established brands at Milan Design Week 2024.<\/strong><\/p>\n\n\n\n

The group exhibition \"JOY<\/strong>\" will bear witness to the creativity, curiosity and dynamism of the Swiss design scene and its role as a positive factor in social transformation.<\/p>\n\n\n\n

\n\n\n\n

EMERGING TALENTS<\/strong>
What role can design play in society and how can joy be harnessed as a positive factor for transformation? In the \"Emerging Talents\" selection, Pro Helvetia will present eight young designers whose work is based on collective values. Using solutions such as material recycling and playful interaction, concrete proposals will be shown, ranging from a modern reinterpretation of traditional craft techniques to changing consumer habits.<\/p>\n\n\n\n

\n\n\n\n

IN COLLABORATION<\/strong>
The 'JOY' theme also inspires four collaborations between young designers and established brands that will be presented at the 'House of Switzerland Milan'. At the heart of the exhibition is the joy of collaborating across fences and creating a vibrant community that inspires each other and stimulates sharing. Exposure 'In Collaboration' will be presented by Pro Helvetia.<\/p>\n\n\n\n

\n\n\n\n

UNIVERSITIES<\/strong>
Four design universities will also take the theme of 'joy' further: together with FREITAG, students from ECAL\/University of Art and Design Lausanne will develop new industrial designs in tune with the brand's ecological awareness and focus on circular economy principles. With their project 'Taking Joy in Responsible Design', the students of the H\u00f6here Fachschule f\u00fcr Technik und Gestaltung (HFTG) in Zug offer answers to the challenges posed by urban heat islands. The Hochschule f\u00fcr Gestaltung und Kunst Basel FHNW, on the other hand, will present 'The Factory of Joy', a series of works straddling technology, culture and sustainability, while HEAD-Gen\u00e8ve will present its new book on the nocturnal history of architecture.<\/p>\n\n\n\n

\n\n\n\n

INSTITUTIONS, GALLERIES AND BRANDS<\/strong>
The NOV Gallery's OUT OF THE WOODWORKS exhibition revolves entirely around emerging Swiss design that gives new form and meaning to wooden objects. With Felipe Ribbon, mudac invites reflection on Switzerland's natural water resources and their spiritual potential. 4321-MARKET is a collaborative partnership of 20 designers whose souvenirs, made in Switzerland and Seoul, celebrate 60 years of diplomatic relations between Switzerland and South Korea.\u00a0\u00a0<\/p>\n\n\n\n

\n\n\n\n

At the in-house restaurant of the 'House of Switzerland Milano', several brands will present their collections made in collaboration with Swiss design studios: these are Karimoku New Standard (with BIG-GAME) and HAY, New Works and Vero (with Hannes & Fritz). Finally, the furniture maker Micasa will present the SOLE collection developed together with SULA.<\/p>\n\n\n\n

From 16 to 21 April at Casa degli Artisti in Via Tommaso da Cazzaniga, Corso Garibaldi 89\/A, Milan<\/em><\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"\u00a0JOY at the House of Switzerland Milan: The group exhibition celebrates Swiss design","edit_language":"en","footnotes":""},"categories":[1],"tags":[840,837,838],"class_list":["post-3006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2024","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3006"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=3006"}],"version-history":[{"count":15,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3006\/revisions"}],"predecessor-version":[{"id":3371,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/3006\/revisions\/3371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/3010"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=3006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=3006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}