{"id":2848,"date":"2024-03-05T13:57:00","date_gmt":"2024-03-05T13:57:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=2848"},"modified":"2024-03-26T15:02:25","modified_gmt":"2024-03-26T15:02:25","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/materia-in-movimento-grand-seiko-milano-design-week-2024\/","title":{"rendered":"Matter in Motion, the grand Seiko project at Milan Design Week 2024","raw":"Matter in Motion, the grand Seiko project at Milan Design Week 2024"},"content":{"rendered":"\n
\n

Grand Seiko returns as a protagonist through an experiential installation entitled Matter in Motion: a reflection on the balance between man and nature, set up in the Casa Brera space located in the heart of the district of the same name, the fulcrum of the entire Milanese event.<\/h2>\n<\/div>\n\n\n\n

With the 2024 edition, the partnership between the Japanese watch manufacturer and Fuorisalone is renewed. A collaboration that sees Grand Seiko Official Timekeeper of Fuorisalone and Brera Design Week for the second year<\/strong>.<\/p>\n\n\n\n

Grand Seiko re-interprets the theme of Fuorisalone 2024 “Materia Natura”<\/strong> – proposing to the international public an original and unique format that explores the link between these two elements in relation to time and the brand’s philosophy expressed by the concept “The Nature of Time”<\/strong>.<\/p>\n\n\n\n

For the occasion, Casa Brera will be completely transformed into a habitat where nature will take over through the presence of trees and sensory pathways that will lead to man and his environment.<\/strong><\/p>\n\n\n\n

Upon entering the space, guests will be able to experience forest bathing, a Japanese meditation technique that allows them to immerse themselves in nature and reconnect with it. Guests will find themselves in an indoor forest, an immersive place that will offer a journey of discovery of space and self in which the passage of time will determine the evolution of the characteristics of this scenario.<\/p>\n\n\n\n

Continuing the visit, the next environment will define the transition from nature to man and the coexistence of these two worlds. From nature to matter, created, conceived and realised by man in which time is the matrix of change.<\/p>\n\n\n\n

The space will be set up with vertical ledwalls reproducing an ‘urban forest’, the outlines of a contemporary metropolis. In the background, images of the Kodo Constant-force Tourbillon timepiece as the highest expression of human ingenuity capable of creating extraordinary objects.<\/p>\n\n\n\n

Visitors will also have the opportunity to admire Grand Seiko’s Kodo Constant-force Tourbillon watch, which will be exceptionally displayed during Design Week at Casa Brera.<\/strong><\/p>\n\n\n\n

The Matter in Motion project aims to trigger a profound reflection on the balance between man and nature<\/strong> that enhances the philosophy that has always guided Grand Seiko: The Nature of Time.<\/p>\n\n\n\n

From April 15 to April 21 at Casa Brera in Via Formentini 10, Milan<\/em><\/p>\n","protected":false,"raw":"\n\n\n

With the 2024 edition, the partnership between the Japanese watch manufacturer and Fuorisalone is renewed. A collaboration that sees Grand Seiko Official Timekeeper of Fuorisalone and Brera Design Week for the second year<\/strong>.<\/p>\n\n\n\n

Grand Seiko re-interprets the theme of Fuorisalone 2024 \"Materia Natura\"<\/strong> - proposing to the international public an original and unique format that explores the link between these two elements in relation to time and the brand's philosophy expressed by the concept \"The Nature of Time\"<\/strong>.<\/p>\n\n\n\n

For the occasion, Casa Brera will be completely transformed into a habitat where nature will take over through the presence of trees and sensory pathways that will lead to man and his environment.<\/strong><\/p>\n\n\n\n

Upon entering the space, guests will be able to experience forest bathing, a Japanese meditation technique that allows them to immerse themselves in nature and reconnect with it. Guests will find themselves in an indoor forest, an immersive place that will offer a journey of discovery of space and self in which the passage of time will determine the evolution of the characteristics of this scenario.<\/p>\n\n\n\n

Continuing the visit, the next environment will define the transition from nature to man and the coexistence of these two worlds. From nature to matter, created, conceived and realised by man in which time is the matrix of change.<\/p>\n\n\n\n

The space will be set up with vertical ledwalls reproducing an 'urban forest', the outlines of a contemporary metropolis. In the background, images of the Kodo Constant-force Tourbillon timepiece as the highest expression of human ingenuity capable of creating extraordinary objects.<\/p>\n\n\n\n

Visitors will also have the opportunity to admire Grand Seiko's Kodo Constant-force Tourbillon watch, which will be exceptionally displayed during Design Week at Casa Brera.<\/strong><\/p>\n\n\n\n

The Matter in Motion project aims to trigger a profound reflection on the balance between man and nature<\/strong> that enhances the philosophy that has always guided Grand Seiko: The Nature of Time.<\/p>\n\n\n\n

From April 15 to April 21 at Casa Brera in Via Formentini 10, Milan<\/em><\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":2,"featured_media":2944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Con l\u2019edizione 2024, si rinnova la partnership tra la manifattura orologiera giapponese e Fuorisalone<\/strong>.
Una collaborazione che vede Grand Seiko Official Timekeeper di Fuorisalone e Brera Design Week per il secondo anno<\/strong>.<\/p>\n\n\n\n

Grand Seiko re-interpreta il tema<\/strong> di Fuorisalone 2024 \u201cMateria Natura\u201d<\/strong> - proponendo al pubblico internazionale un format originale e unico che esplora il legame tra questi due elementi in relazione con il tempo e con la filosofia del marchio espressa dal concetto<\/strong> \u201cThe Nature of Time\u201d<\/strong>.<\/p>\n\n\n\n

Per l\u2019occasione Casa Brera verr\u00e0 completamente trasformata in un habitat in cui la natura prender\u00e0 il sopravvento attraverso la presenza di alberi e percorsi sensoriali che condurranno all\u2019uomo e al suo ambiente.<\/strong><\/p>\n\n\n\n

Accedendo allo spazio, si potr\u00e0 sperimentare il forest bathing, una tecnica di meditazione giapponese che permette di immergersi nella natura e riconnettersi con essa. Gli ospiti si troveranno in una foresta indoor, un luogo immersivo che offrir\u00e0 un percorso alla scoperta dello spazio e di s\u00e9 stessi in cui lo scorrere del tempo determiner\u00e0 l\u2019evoluzione delle caratteristiche di questo scenario.<\/p>\n\n\n\n

Proseguendo nella visita, l\u2019ambiente successivo definir\u00e0 il passaggio dalla natura all\u2019uomo e alla coesistenza di questi due mondi. Dalla natura alla materia, creata, pensata e realizzata dall\u2019uomo in cui il tempo \u00e8 matrice del cambiamento.<\/p>\n\n\n\n

Lo spazio sar\u00e0 allestito con ledwall verticali che riproducono una \u201cforesta urbana\u201d, ovvero i profili di una metropoli contemporanea. Sullo sfondo immagini del segnatempo Kodo Constant-force Tourbillon quale massima espressione dell\u2019ingegno umano capace di creare oggetti straordinari.<\/p>\n\n\n\n

I visitatori avranno inoltre l\u2019opportunit\u00e0 di ammirare l\u2019orologio Kodo Constant-force Tourbillon di Grand Seiko.<\/strong><\/p>\n\n\n\n

Il progetto Materia in Movimento si propone di innescare una riflessione profonda sull\u2019equilibrio tra uomo e natura<\/strong> che esalta la filosofia che da sempre guida Grand Seiko: The Nature of Time.<\/p>\n\n\n\n

Dal 15 al 21 aprile presso Casa Brera in Via Formentini 10, Milano<\/em><\/p>\n","_it_post_name":"materia-in-movimento-grand-seiko-milano-design-week-2024","_it_post_excerpt":"","_it_post_title":"Materia in movimento, il progetto di Grand Seiko alla Milano Design Week 2024","_en_post_content":"\n\n\n

With the 2024 edition, the partnership between the Japanese watch manufacturer and Fuorisalone is renewed. A collaboration that sees Grand Seiko Official Timekeeper of Fuorisalone and Brera Design Week for the second year<\/strong>.<\/p>\n\n\n\n

Grand Seiko re-interprets the theme of Fuorisalone 2024 \"Materia Natura\"<\/strong> - proposing to the international public an original and unique format that explores the link between these two elements in relation to time and the brand's philosophy expressed by the concept \"The Nature of Time\"<\/strong>.<\/p>\n\n\n\n

For the occasion, Casa Brera will be completely transformed into a habitat where nature will take over through the presence of trees and sensory pathways that will lead to man and his environment.<\/strong><\/p>\n\n\n\n

Upon entering the space, guests will be able to experience forest bathing, a Japanese meditation technique that allows them to immerse themselves in nature and reconnect with it. Guests will find themselves in an indoor forest, an immersive place that will offer a journey of discovery of space and self in which the passage of time will determine the evolution of the characteristics of this scenario.<\/p>\n\n\n\n

Continuing the visit, the next environment will define the transition from nature to man and the coexistence of these two worlds. From nature to matter, created, conceived and realised by man in which time is the matrix of change.<\/p>\n\n\n\n

The space will be set up with vertical ledwalls reproducing an 'urban forest', the outlines of a contemporary metropolis. In the background, images of the Kodo Constant-force Tourbillon timepiece as the highest expression of human ingenuity capable of creating extraordinary objects.<\/p>\n\n\n\n

Visitors will also have the opportunity to admire Grand Seiko's Kodo Constant-force Tourbillon watch, which will be exceptionally displayed during Design Week at Casa Brera.<\/strong><\/p>\n\n\n\n

The Matter in Motion project aims to trigger a profound reflection on the balance between man and nature<\/strong> that enhances the philosophy that has always guided Grand Seiko: The Nature of Time.<\/p>\n\n\n\n

From April 15 to April 21 at Casa Brera in Via Formentini 10, Milan<\/em><\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Matter in Motion, the grand Seiko project at Milan Design Week 2024","edit_language":"en","footnotes":""},"categories":[1],"tags":[840,837,838],"class_list":["post-2848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2024","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/2848"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=2848"}],"version-history":[{"count":21,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/2848\/revisions"}],"predecessor-version":[{"id":3304,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/2848\/revisions\/3304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/2944"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=2848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=2848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=2848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}