{"id":15862,"date":"2026-06-19T17:09:04","date_gmt":"2026-06-19T15:09:04","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=15862"},"modified":"2026-06-22T09:34:17","modified_gmt":"2026-06-22T07:34:17","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/new-opening\/brera-design-district-undici-nuovi-showroom-confermano-il-distretto-come-capitale-internazionale-del-design\/","title":{"rendered":"Brera Design District: eleven new showrooms cement the district's status as the international capital of design","raw":"Brera Design District: eleven new showrooms cement the district's status as the international capital of design"},"content":{"rendered":"\n
\n

From Fuorisalone week to a permanent presence: the paradigm shift in exhibition spaces finds its most complete expression in Brera, with new openings ranging from French textiles to Made in Italy flagships.<\/h2>\n<\/div>\n\n\n\n

There is a trend that has been bubbling under for a few years, and which Fuorisalone 2026 has made impossible to ignore: design brands no longer come to Milan for just one week. They come to stay. New openings and relocations are redrawing the city’s design map with hybrid formats blending retail, culture, and hospitality, thereby consolidating the city\u2019s international role. While this phenomenon spans the whole of Milan \u2013 from Porta Venezia to Durini, and from the historic centre to Portanuova \u2013 it is Brera that boasts the highest and most prestigious concentration of new arrivals.<\/p>\n\n\n\n

The neighbourhood is not merely a location; it is a destination. This is a distinction that goes beyond semantics. Choosing Brera for a permanent showroom means investing in an internationally recognisable address frequented year-round by architects, interior designers, buyers, and a sophisticated, cosmopolitan public whose curiosity is not exhausted in those five days in April. Brera remains the most dynamic and international district, leading the way in terms of new openings.<\/p>\n\n\n\n

This shift is rooted in an evolution that began a few years prior. As early as 2024, the opening of spaces such as Fendi Casa, Boffi & DePadova, Meridiani, and laCividina in Via Manzoni signalled that furnishing brands were seeking permanent footholds in the city\u2019s most iconic neighbourhoods, moving towards locations capable of guaranteeing visibility well beyond trade fair weeks. Brera, with its international vocation and flair for experimentation, proved to be the natural answer to this search.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n\n\n\n
<\/div>\n\n\n\n

The new openings chart different yet converging trajectories, which can be divided into three core identities:<\/p>\n\n\n\n

<\/div>\n\n\n\n

Debuts and global giants<\/strong><\/p>\n\n\n\n

    \n
  • Casamance:<\/strong> The French luxury fabric and wallpaper group has chosen Via Brera for its first Italian showroom, electing the district as its gateway to the European market.<\/li>\n\n\n\n
  • Kronospan Italia:<\/strong> The international surface giant (active in over 45 countries) makes its Milan debut with a space designed for direct dialogue with major architectural firms.<\/li>\n\n\n\n
  • Zara Home:<\/strong> The decision to open a flagship in the heart of the district is a strong testament to the neighbourhood\u2019s maturity. When a global brand establishes a presence here with a more curated and contextualised approach, it proves that Brera has reached a critical mass, capable of attracting both industry professionals and discerning consumers alike.<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n
    \n
    \"\"
    Casamance \u2013 Brera<\/figcaption><\/figure>\n\n\n\n
    \"\"
    Zara Home \u2013 Brera<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Hybrid formats, contract, and networking<\/strong><\/p>\n\n\n\n

      \n
    • Gallery FloFab x ECT Contract:<\/strong> This partnership brings a concept midway between a gallery and a contract space to Via San Marco, designed to foster high-quality interactions with designers rather than relying on high footfall.<\/li>\n\n\n\n
    • Verum:<\/strong> Located in Corso Garibaldi, the brand conceives its exhibition space explicitly as a relational venue\u2014a hub for conversation first and product display second.<\/li>\n\n\n\n
    • Alea Office:<\/strong> The Friuli-based company specialising in workplace design introduces a showroom to the district that acts as a manifesto for office sustainability, a segment becoming increasingly central to Brera.<\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      The excellence of craftsmanship and detail<\/strong><\/p>\n\n\n\n

        \n
      • CPRN:<\/strong> Selecting the prestigious Via Pontaccio\u2014one of the district\u2019s most design-dense streets\u2014this move confirms the specific weight of the neighbourhood\u2019s topography.<\/li>\n\n\n\n
      • Dalfilo:<\/strong> Launching its second Milanese flagship dedicated to high-end home linens in Corso Garibaldi, the brand is debuting its “Land of Dreamers” capsule collection.<\/li>\n\n\n\n
      • Annabel Karim Kassar:<\/strong> The Lebanese architect and designer brings her international vision directly into her apartment in Via Montebello, where East and West converse through materials and proportions.<\/li>\n\n\n\n
      • La Contessina:<\/strong> Enriching the district by combining quality craftsmanship with contemporary sensibility, the brand fully embraces the philosophy of “bello fatto bene”<\/em> (beautiful and well-made).<\/li>\n\n\n\n
      • Alvea:<\/strong> Debuting with a vision of living focused on durability and material research, targeting those who view the home as a true aesthetic investment.<\/li>\n<\/ul>\n\n\n\n
        <\/div>\n\n\n\n
        \n
        \"\"
        Verum \u2013 Brera<\/figcaption><\/figure>\n\n\n\n
        \"\"
        Annabel Karim Kassar Apartment \u2013 Brera<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
        <\/div>\n\n\n\n
        <\/div>\n\n\n\n

        Eleven new addresses in just over a year is no coincidence; it is confirmation of a deliberate strategy. A permanent showroom is no longer seen as a fixed cost to be amortised solely against the Salone week, but rather as a continuous investment in the brand’s relationship with the city.<\/p>\n\n\n\n

        Showrooms are evolving from mere exhibition spaces into experiential platforms. Intertwining hospitality, art, and design, each opening helps redefine the concept of a brand space. And Brera\u2014with its historical layers, its cultural density, and its ability to attract diverse audiences in every season\u2014is the place where this transformation finds its most complete form.<\/p>\n\n\n\n

        Milan is no longer just a design showcase for a single week in April: it is a design capital all year round. And Brera is its most vital beating heart.<\/p>\n","protected":false,"raw":"\n\n\n

        There is a trend that has been bubbling under for a few years, and which Fuorisalone 2026 has made impossible to ignore: design brands no longer come to Milan for just one week. They come to stay. New openings and relocations are redrawing the city's design map with hybrid formats blending retail, culture, and hospitality, thereby consolidating the city\u2019s international role. While this phenomenon spans the whole of Milan \u2013 from Porta Venezia to Durini, and from the historic centre to Portanuova \u2013 it is Brera that boasts the highest and most prestigious concentration of new arrivals.<\/p>\n\n\n\n

        The neighbourhood is not merely a location; it is a destination. This is a distinction that goes beyond semantics. Choosing Brera for a permanent showroom means investing in an internationally recognisable address frequented year-round by architects, interior designers, buyers, and a sophisticated, cosmopolitan public whose curiosity is not exhausted in those five days in April. Brera remains the most dynamic and international district, leading the way in terms of new openings.<\/p>\n\n\n\n

        This shift is rooted in an evolution that began a few years prior. As early as 2024, the opening of spaces such as Fendi Casa, Boffi & DePadova, Meridiani, and laCividina in Via Manzoni signalled that furnishing brands were seeking permanent footholds in the city\u2019s most iconic neighbourhoods, moving towards locations capable of guaranteeing visibility well beyond trade fair weeks. Brera, with its international vocation and flair for experimentation, proved to be the natural answer to this search.<\/p>\n\n\n\n

        <\/div>\n\n\n\n
        \n\n\n\n
        <\/div>\n\n\n\n

        The new openings chart different yet converging trajectories, which can be divided into three core identities:<\/p>\n\n\n\n

        <\/div>\n\n\n\n

        Debuts and global giants<\/strong><\/p>\n\n\n\n

          \n
        • Casamance:<\/strong> The French luxury fabric and wallpaper group has chosen Via Brera for its first Italian showroom, electing the district as its gateway to the European market.<\/li>\n\n\n\n
        • Kronospan Italia:<\/strong> The international surface giant (active in over 45 countries) makes its Milan debut with a space designed for direct dialogue with major architectural firms.<\/li>\n\n\n\n
        • Zara Home:<\/strong> The decision to open a flagship in the heart of the district is a strong testament to the neighbourhood\u2019s maturity. When a global brand establishes a presence here with a more curated and contextualised approach, it proves that Brera has reached a critical mass, capable of attracting both industry professionals and discerning consumers alike.<\/li>\n<\/ul>\n\n\n\n
          <\/div>\n\n\n\n
          \n
          \"\"
          Casamance \u2013 Brera<\/figcaption><\/figure>\n\n\n\n
          \"\"
          Zara Home \u2013 Brera<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
          <\/div>\n\n\n\n

          Hybrid formats, contract, and networking<\/strong><\/p>\n\n\n\n

            \n
          • Gallery FloFab x ECT Contract:<\/strong> This partnership brings a concept midway between a gallery and a contract space to Via San Marco, designed to foster high-quality interactions with designers rather than relying on high footfall.<\/li>\n\n\n\n
          • Verum:<\/strong> Located in Corso Garibaldi, the brand conceives its exhibition space explicitly as a relational venue\u2014a hub for conversation first and product display second.<\/li>\n\n\n\n
          • Alea Office:<\/strong> The Friuli-based company specialising in workplace design introduces a showroom to the district that acts as a manifesto for office sustainability, a segment becoming increasingly central to Brera.<\/li>\n<\/ul>\n\n\n\n
            <\/div>\n\n\n\n

            The excellence of craftsmanship and detail<\/strong><\/p>\n\n\n\n

              \n
            • CPRN:<\/strong> Selecting the prestigious Via Pontaccio\u2014one of the district\u2019s most design-dense streets\u2014this move confirms the specific weight of the neighbourhood\u2019s topography.<\/li>\n\n\n\n
            • Dalfilo:<\/strong> Launching its second Milanese flagship dedicated to high-end home linens in Corso Garibaldi, the brand is debuting its \"Land of Dreamers\" capsule collection.<\/li>\n\n\n\n
            • Annabel Karim Kassar:<\/strong> The Lebanese architect and designer brings her international vision directly into her apartment in Via Montebello, where East and West converse through materials and proportions.<\/li>\n\n\n\n
            • La Contessina:<\/strong> Enriching the district by combining quality craftsmanship with contemporary sensibility, the brand fully embraces the philosophy of \"bello fatto bene\"<\/em> (beautiful and well-made).<\/li>\n\n\n\n
            • Alvea:<\/strong> Debuting with a vision of living focused on durability and material research, targeting those who view the home as a true aesthetic investment.<\/li>\n<\/ul>\n\n\n\n
              <\/div>\n\n\n\n
              \n
              \"\"
              Verum \u2013 Brera<\/figcaption><\/figure>\n\n\n\n
              \"\"
              Annabel Karim Kassar Apartment \u2013 Brera<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
              <\/div>\n\n\n\n
              <\/div>\n\n\n\n

              Eleven new addresses in just over a year is no coincidence; it is confirmation of a deliberate strategy. A permanent showroom is no longer seen as a fixed cost to be amortised solely against the Salone week, but rather as a continuous investment in the brand's relationship with the city.<\/p>\n\n\n\n

              Showrooms are evolving from mere exhibition spaces into experiential platforms. Intertwining hospitality, art, and design, each opening helps redefine the concept of a brand space. And Brera\u2014with its historical layers, its cultural density, and its ability to attract diverse audiences in every season\u2014is the place where this transformation finds its most complete form.<\/p>\n\n\n\n

              Milan is no longer just a design showcase for a single week in April: it is a design capital all year round. And Brera is its most vital beating heart.<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":4,"featured_media":15897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

              C'\u00e8 una tendenza da qualche anno e che il Fuorisalone 2026 ha reso impossibile ignorare: i brand del design non vengono pi\u00f9 a Milano per una settimana. Vengono per restare. Nuove aperture e relocation ridisegnano la mappa del design cittadino con format ibridi tra retail, cultura e hospitality, consolidando il ruolo internazionale della citt\u00e0. E se questo fenomeno attraversa l'intera Milano, da Porta Venezia a Durini, dal centro storico a Portanuova, \u00e8 Brera a concentrare la densit\u00e0 pi\u00f9 alta e pi\u00f9 qualificata di nuovi ingressi.<\/p>\n\n\n\n

              Il quartiere non \u00e8 semplicemente una location: \u00e8 una destinazione. Una distinzione che non \u00e8 solo semantica. Scegliere Brera per uno showroom permanente significa investire su un indirizzo riconoscibile a livello internazionale, frequentato tutto l'anno da architetti, interior designer, buyer e un pubblico colto e cosmopolita che non esaurisce la sua curiosit\u00e0 nei cinque giorni di aprile. Brera resta il distretto pi\u00f9 dinamico e internazionale, con il maggior numero di aperture.<\/p>\n\n\n\n

              Questo cambio affonda le radici in un\u2019evoluzione cominciata qualche anno prima. Gi\u00e0 nel 2024, l'apertura di spazi come Fendi Casa, Boffi & DePadova, Meridiani e laCividina in via Manzoni aveva segnalato come i brand dell'arredo stessero cercando presidi stabili nei quartieri pi\u00f9 rappresentativi della citt\u00e0, muovendosi verso indirizzi capaci di garantire visibilit\u00e0 non solo durante le settimane fieristiche. Brera, con la sua vocazione internazionale e di sperimentazione, si \u00e8 rivelata la risposta naturale a questa ricerca.<\/p>\n\n\n\n

              <\/div>\n\n\n\n
              \n\n\n\n
              <\/div>\n\n\n\n

              Le nuove aperture tracciano traiettorie diverse, ma convergenti, che possiamo dividere in tre grandi anime:<\/p>\n\n\n\n

              <\/div>\n\n\n\n

              I debutti e i giganti globali<\/strong><\/p>\n\n\n\n

                \n
              • Casamance:<\/strong> Il gruppo francese produttore di tessuti e carte da parati di pregio ha scelto via Brera per il suo primo showroom italiano, eleggendo il distretto a porta d'accesso per il mercato europeo.<\/li>\n\n\n\n
              • Kronospan Italia:<\/strong> Il colosso internazionale delle superfici (attivo in oltre 45 paesi) debutta a Milano con uno spazio in cui dialogare direttamente con i grandi studi di architettura.<\/li>\n\n\n\n
              • Zara Home:<\/strong> La scelta di aprire un flagship nel cuore del distretto \u00e8 un forte segnale di maturit\u00e0 del quartiere. Quando un brand di scala globale si inserisce qui con una chiave pi\u00f9 curata e contestualizzata, dimostra che Brera \u00e8 ormai una destinazione di massa critica, capace di attrarre sia il professionista del settore sia il consumatore finale evoluto.<\/li>\n<\/ul>\n\n\n\n
                <\/div>\n\n\n\n
                \n
                \"\"
                Casamance \u2013 Brera<\/figcaption><\/figure>\n\n\n\n
                \"\"
                Zara Home \u2013 Brera<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
                <\/div>\n\n\n\n

                Format ibridi, contract e relazioni<\/strong><\/p>\n\n\n\n

                  \n
                • Gallery FloFab x ECT Contract<\/strong>: Porta in via San Marco un concept a met\u00e0 tra galleria e spazio contract, pensato per favorire la qualit\u00e0 dell'incontro con i progettisti rispetto alla quantit\u00e0 del passaggio pedonale.<\/li>\n\n\n\n
                • Verum<\/strong>: In Corso Garibaldi, il brand concepisce il suo spazio espositivo esplicitamente come luogo relazionale, un hub di conversazione prima ancora che di esibizione del prodotto.<\/li>\n\n\n\n
                • Alea Office<\/strong>: L'azienda friulana specializzata nel workplace porta nel perimetro del distretto uno showroom-manifesto della sostenibilit\u00e0 applicata all'ufficio, un segmento sempre pi\u00f9 centrale per Brera.<\/li>\n<\/ul>\n\n\n\n
                  <\/div>\n\n\n\n

                  L'eccellenza del saper fare e del dettaglio<\/strong><\/p>\n\n\n\n

                    \n
                  • CPRN<\/strong>: Sceglie la prestigiosa via Pontaccio, una delle vie a pi\u00f9 alta densit\u00e0 progettuale del distretto, confermando il peso specifico della topografia del quartiere.<\/li>\n\n\n\n
                  • Dalfilo<\/strong>: Inaugura in Corso Garibaldi il suo secondo flagship milanese dedicato alla biancheria per la casa di alta gamma, lanciando la capsule \"Land of Dreamers\".<\/li>\n\n\n\n
                  • Annabel Karim Kassar<\/strong>: L'architetta e designer libanese porta la sua visione internazionale direttamente nel suo appartamento in via Montebello, dove Oriente e Occidente dialogano attraverso materiali e proporzioni.<\/li>\n\n\n\n
                  • La Contessina<\/strong>: Arricchisce il distretto coniugando artigianato di qualit\u00e0 e sensibilit\u00e0 contemporanea, sposando appieno la filosofia del \"bello fatto bene\".<\/li>\n\n\n\n
                  • Alvea<\/strong>: Debutta con una visione dell'abitare focalizzata sulla durabilit\u00e0 e sulla ricerca materica, intercettando chi considera la casa come un vero investimento estetico.<\/li>\n<\/ul>\n\n\n\n
                    <\/div>\n\n\n\n
                    \n
                    \"\"
                    Verum \u2013 Brera<\/figcaption><\/figure>\n\n\n\n
                    \"\"
                    Annabel Karim Kassar Apartment \u2013 Brera<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
                    <\/div>\n\n\n\n
                    <\/div>\n\n\n\n

                    Undici nuovi indirizzi in poco pi\u00f9 di un anno non sono un dato casuale, ma la conferma di una strategia consapevole: lo showroom permanente non \u00e8 pi\u00f9 un costo fisso da ammortizzare in funzione della settimana del Salone, bens\u00ec un investimento continuo sulla relazione con la citt\u00e0.<\/p>\n\n\n\n

                    Lo showroom evolve da spazio espositivo a piattaforma esperienziale. Tra hospitality, arte e progettazione, ogni apertura contribuisce a ridefinire il concetto di brand space. E Brera, con la sua stratificazione storica, la sua densit\u00e0 culturale e la sua capacit\u00e0 di attrarre pubblici diversi in ogni stagione dell'anno, \u00e8 il luogo dove questa trasformazione trova la sua forma pi\u00f9 compiuta.<\/p>\n\n\n\n

                    Milano non \u00e8 pi\u00f9 solo la vetrina del design per una settimana ad aprile: \u00e8 una capitale del progetto tutto l'anno. E Brera ne \u00e8 il suo quartiere pi\u00f9 vitale.<\/p>\n\n\n\n

                    <\/p>\n","_it_post_name":"brera-design-district-undici-nuovi-showroom-confermano-il-distretto-come-capitale-internazionale-del-design","_it_post_excerpt":"","_it_post_title":"Brera Design District: undici nuovi showroom confermano il distretto come capitale internazionale del design","_en_post_content":"\n\n\n

                    There is a trend that has been bubbling under for a few years, and which Fuorisalone 2026 has made impossible to ignore: design brands no longer come to Milan for just one week. They come to stay. New openings and relocations are redrawing the city's design map with hybrid formats blending retail, culture, and hospitality, thereby consolidating the city\u2019s international role. While this phenomenon spans the whole of Milan \u2013 from Porta Venezia to Durini, and from the historic centre to Portanuova \u2013 it is Brera that boasts the highest and most prestigious concentration of new arrivals.<\/p>\n\n\n\n

                    The neighbourhood is not merely a location; it is a destination. This is a distinction that goes beyond semantics. Choosing Brera for a permanent showroom means investing in an internationally recognisable address frequented year-round by architects, interior designers, buyers, and a sophisticated, cosmopolitan public whose curiosity is not exhausted in those five days in April. Brera remains the most dynamic and international district, leading the way in terms of new openings.<\/p>\n\n\n\n

                    This shift is rooted in an evolution that began a few years prior. As early as 2024, the opening of spaces such as Fendi Casa, Boffi & DePadova, Meridiani, and laCividina in Via Manzoni signalled that furnishing brands were seeking permanent footholds in the city\u2019s most iconic neighbourhoods, moving towards locations capable of guaranteeing visibility well beyond trade fair weeks. Brera, with its international vocation and flair for experimentation, proved to be the natural answer to this search.<\/p>\n\n\n\n

                    <\/div>\n\n\n\n
                    \n\n\n\n
                    <\/div>\n\n\n\n

                    The new openings chart different yet converging trajectories, which can be divided into three core identities:<\/p>\n\n\n\n

                    <\/div>\n\n\n\n

                    Debuts and global giants<\/strong><\/p>\n\n\n\n

                      \n
                    • Casamance:<\/strong> The French luxury fabric and wallpaper group has chosen Via Brera for its first Italian showroom, electing the district as its gateway to the European market.<\/li>\n\n\n\n
                    • Kronospan Italia:<\/strong> The international surface giant (active in over 45 countries) makes its Milan debut with a space designed for direct dialogue with major architectural firms.<\/li>\n\n\n\n
                    • Zara Home:<\/strong> The decision to open a flagship in the heart of the district is a strong testament to the neighbourhood\u2019s maturity. When a global brand establishes a presence here with a more curated and contextualised approach, it proves that Brera has reached a critical mass, capable of attracting both industry professionals and discerning consumers alike.<\/li>\n<\/ul>\n\n\n\n
                      <\/div>\n\n\n\n
                      \n
                      \"\"
                      Casamance \u2013 Brera<\/figcaption><\/figure>\n\n\n\n
                      \"\"
                      Zara Home \u2013 Brera<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
                      <\/div>\n\n\n\n

                      Hybrid formats, contract, and networking<\/strong><\/p>\n\n\n\n

                        \n
                      • Gallery FloFab x ECT Contract:<\/strong> This partnership brings a concept midway between a gallery and a contract space to Via San Marco, designed to foster high-quality interactions with designers rather than relying on high footfall.<\/li>\n\n\n\n
                      • Verum:<\/strong> Located in Corso Garibaldi, the brand conceives its exhibition space explicitly as a relational venue\u2014a hub for conversation first and product display second.<\/li>\n\n\n\n
                      • Alea Office:<\/strong> The Friuli-based company specialising in workplace design introduces a showroom to the district that acts as a manifesto for office sustainability, a segment becoming increasingly central to Brera.<\/li>\n<\/ul>\n\n\n\n
                        <\/div>\n\n\n\n

                        The excellence of craftsmanship and detail<\/strong><\/p>\n\n\n\n

                          \n
                        • CPRN:<\/strong> Selecting the prestigious Via Pontaccio\u2014one of the district\u2019s most design-dense streets\u2014this move confirms the specific weight of the neighbourhood\u2019s topography.<\/li>\n\n\n\n
                        • Dalfilo:<\/strong> Launching its second Milanese flagship dedicated to high-end home linens in Corso Garibaldi, the brand is debuting its \"Land of Dreamers\" capsule collection.<\/li>\n\n\n\n
                        • Annabel Karim Kassar:<\/strong> The Lebanese architect and designer brings her international vision directly into her apartment in Via Montebello, where East and West converse through materials and proportions.<\/li>\n\n\n\n
                        • La Contessina:<\/strong> Enriching the district by combining quality craftsmanship with contemporary sensibility, the brand fully embraces the philosophy of \"bello fatto bene\"<\/em> (beautiful and well-made).<\/li>\n\n\n\n
                        • Alvea:<\/strong> Debuting with a vision of living focused on durability and material research, targeting those who view the home as a true aesthetic investment.<\/li>\n<\/ul>\n\n\n\n
                          <\/div>\n\n\n\n
                          \n
                          \"\"
                          Verum \u2013 Brera<\/figcaption><\/figure>\n\n\n\n
                          \"\"
                          Annabel Karim Kassar Apartment \u2013 Brera<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
                          <\/div>\n\n\n\n
                          <\/div>\n\n\n\n

                          Eleven new addresses in just over a year is no coincidence; it is confirmation of a deliberate strategy. A permanent showroom is no longer seen as a fixed cost to be amortised solely against the Salone week, but rather as a continuous investment in the brand's relationship with the city.<\/p>\n\n\n\n

                          Showrooms are evolving from mere exhibition spaces into experiential platforms. Intertwining hospitality, art, and design, each opening helps redefine the concept of a brand space. And Brera\u2014with its historical layers, its cultural density, and its ability to attract diverse audiences in every season\u2014is the place where this transformation finds its most complete form.<\/p>\n\n\n\n

                          Milan is no longer just a design showcase for a single week in April: it is a design capital all year round. And Brera is its most vital beating heart.<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Brera Design District: eleven new showrooms cement the district's status as the international capital of design","edit_language":"en","footnotes":""},"categories":[873,872],"tags":[935,842,843],"class_list":["post-15862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-new-opening","tag-design","tag-design-showroom","tag-new-opening"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15862"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=15862"}],"version-history":[{"count":50,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15862\/revisions"}],"predecessor-version":[{"id":15921,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15862\/revisions\/15921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/15897"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=15862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=15862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=15862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}