{"id":15310,"date":"2026-04-17T10:58:02","date_gmt":"2026-04-17T08:58:02","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=15310"},"modified":"2026-04-17T10:58:27","modified_gmt":"2026-04-17T08:58:27","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/dodo-e-ciao-discoteca-italiana-un-viaggio-nellestate-italiana-tra-musica-e-soft-clubbing-alla-milano-design-week-2026\/","title":{"rendered":"DoDo and Ciao. Discoteca Italiana: a Journey into the Italian Summer Through Music","raw":"DoDo and Ciao. Discoteca Italiana: a Journey into the Italian Summer Through Music"},"content":{"rendered":"\n
\n

An immersive project transforms the DoDo boutique into a sonic and visual journey inspired by the Italian summer, blending soft clubbing, music culture and new forms of shared social experience<\/h2>\n<\/div>\n\n\n\n

For Milan Design Week 2026, DoDo presents a project that embraces the Italian summer as an  emotional and collective landscape. In collaboration with Ciao. Discoteca Italiana, a collective that has  long explored and reimagined the country\u2019s musical imagery, the brand creates a narrative shaped by  shared memory, rhythm and human connection. <\/p>\n\n\n\n

From April 23 to 25, the boutique on Via Manzoni transforms into an immersive environment inspired  by soft clubbing: a contemporary reinterpretation of club culture that brings its energy into a more  intimate, fluid and daytime dimension. The space becomes a temporary summer stop, a place to move  through, inhabit and listen to, where time slows down and community emerges spontaneously. <\/p>\n\n\n\n

At the heart of the project lies a natural balance between music and social exchange. The boutique  evolves into a listening room, meeting point and cultural platform, welcoming guests and visitors  throughout the day in an open, inclusive atmosphere that recalls the freedom of Italian summers. <\/p>\n\n\n\n

\"\"
\u00a9 DoDo<\/figcaption><\/figure>\n\n\n\n

The experience is guided by the sound of Italo disco, a genre that connects generations through bright  melodies and evocative rhythms reminiscent of coastal journeys, open-air nights and a luminous sense  of nostalgia. The musical selection curated by Ciao. Discoteca Italiana shapes the space, turning the  boutique into a shared narrative. <\/p>\n\n\n\n

Across the three days, music becomes the thread linking the different moments of the project.  Complementing the experience, DoDo and Ciao. Discoteca Italiana present a series of bespoke  posters\u2014collectible objects that fuse graphic language and music culture, offered to visitors during the  activation. <\/p>\n\n\n\n

The journey continues online through a dedicated Italo disco playlist on Spotify, extending the  atmosphere beyond the physical space and accompanying the public through the city.<\/p>\n","protected":false,"raw":"\n\n\n

For Milan Design Week 2026, DoDo presents a project that embraces the Italian summer as an  emotional and collective landscape. In collaboration with Ciao. Discoteca Italiana, a collective that has  long explored and reimagined the country\u2019s musical imagery, the brand creates a narrative shaped by  shared memory, rhythm and human connection. <\/p>\n\n\n\n

From April 23 to 25, the boutique on Via Manzoni transforms into an immersive environment inspired  by soft clubbing: a contemporary reinterpretation of club culture that brings its energy into a more  intimate, fluid and daytime dimension. The space becomes a temporary summer stop, a place to move  through, inhabit and listen to, where time slows down and community emerges spontaneously. <\/p>\n\n\n\n

At the heart of the project lies a natural balance between music and social exchange. The boutique  evolves into a listening room, meeting point and cultural platform, welcoming guests and visitors  throughout the day in an open, inclusive atmosphere that recalls the freedom of Italian summers. <\/p>\n\n\n\n

\"\"
\u00a9 DoDo<\/figcaption><\/figure>\n\n\n\n

The experience is guided by the sound of Italo disco, a genre that connects generations through bright  melodies and evocative rhythms reminiscent of coastal journeys, open-air nights and a luminous sense  of nostalgia. The musical selection curated by Ciao. Discoteca Italiana shapes the space, turning the  boutique into a shared narrative. <\/p>\n\n\n\n

Across the three days, music becomes the thread linking the different moments of the project.  Complementing the experience, DoDo and Ciao. Discoteca Italiana present a series of bespoke  posters\u2014collectible objects that fuse graphic language and music culture, offered to visitors during the  activation. <\/p>\n\n\n\n

The journey continues online through a dedicated Italo disco playlist on Spotify, extending the  atmosphere beyond the physical space and accompanying the public through the city.<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":9,"featured_media":15312,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Per la Milano Design Week 2026, DoDo presenta un progetto che esplora l\u2019estate italiana come spazio emotivo e collettivo. In collaborazione con Ciao. Discoteca Italiana, realt\u00e0 che da anni indaga e reinterpreta l\u2019immaginario musicale nazionale, il brand costruisce un racconto fatto di memoria condivisa, ritmo e relazioni. <\/p>\n\n\n\n

Dal 23 al 25 aprile, la boutique di Via Manzoni si trasforma in un ambiente immersivo ispirato al soft clubbing: una reinterpretazione contemporanea della cultura del club che porta la sua energia in una dimensione pi\u00f9 intima, fluida e diurna. Lo spazio diventa cos\u00ec una sorta di tappa estiva, un luogo attraversabile e da vivere, dove il tempo scorre lento e la comunit\u00e0 si forma in modo spontaneo. <\/p>\n\n\n\n

L\u2019essenza del progetto risiede in questo equilibrio naturale tra musica e socialit\u00e0. La boutique si trasforma in listening room, punto di incontro e piattaforma culturale, accogliendo ospiti e visitatori in un\u2019atmosfera aperta e inclusiva che richiama la libert\u00e0 tipica delle estati italiane. <\/p>\n\n\n\n

\"\"
\u00a9 DoDo<\/figcaption><\/figure>\n\n\n\n

Protagonista sonoro dell\u2019esperienza \u00e8 l\u2019Italo disco, genere che unisce generazioni e territori attraverso melodie luminose e suggestioni che evocano viaggi verso il mare, serate all\u2019aperto e una nostalgia condivisa. La selezione musicale curata da Ciao. Discoteca Italiana definisce il ritmo dell\u2019ambiente, trasformando la boutique in uno spazio vissuto e attraversato. <\/p>\n\n\n\n

Durante le tre giornate, la musica diventa il filo che collega i vari momenti del progetto. A completare l\u2019esperienza, una serie di poster creati ad hoc da DoDo e Ciao. Discoteca Italiana: oggetti da collezione che fondono linguaggio grafico e cultura musicale, distribuiti ai visitatori. <\/p>\n\n\n\n

Il viaggio prosegue anche online grazie a una playlist Italo disco dedicata, pensata per estendere l\u2019atmosfera dell\u2019iniziativa oltre lo spazio fisico e accompagnare il pubblico lungo le strade della citt\u00e0.<\/p>\n","_it_post_name":"dodo-e-ciao-discoteca-italiana-un-viaggio-nellestate-italiana-tra-musica-e-soft-clubbing-alla-milano-design-week-2026","_it_post_excerpt":"","_it_post_title":"DoDo e Ciao. Discoteca Italiana: un viaggio nell\u2019estate italiana","_en_post_content":"\n\n\n

For Milan Design Week 2026, DoDo presents a project that embraces the Italian summer as an  emotional and collective landscape. In collaboration with Ciao. Discoteca Italiana, a collective that has  long explored and reimagined the country\u2019s musical imagery, the brand creates a narrative shaped by  shared memory, rhythm and human connection. <\/p>\n\n\n\n

From April 23 to 25, the boutique on Via Manzoni transforms into an immersive environment inspired  by soft clubbing: a contemporary reinterpretation of club culture that brings its energy into a more  intimate, fluid and daytime dimension. The space becomes a temporary summer stop, a place to move  through, inhabit and listen to, where time slows down and community emerges spontaneously. <\/p>\n\n\n\n

At the heart of the project lies a natural balance between music and social exchange. The boutique  evolves into a listening room, meeting point and cultural platform, welcoming guests and visitors  throughout the day in an open, inclusive atmosphere that recalls the freedom of Italian summers. <\/p>\n\n\n\n

\"\"
\u00a9 DoDo<\/figcaption><\/figure>\n\n\n\n

The experience is guided by the sound of Italo disco, a genre that connects generations through bright  melodies and evocative rhythms reminiscent of coastal journeys, open-air nights and a luminous sense  of nostalgia. The musical selection curated by Ciao. Discoteca Italiana shapes the space, turning the  boutique into a shared narrative. <\/p>\n\n\n\n

Across the three days, music becomes the thread linking the different moments of the project.  Complementing the experience, DoDo and Ciao. Discoteca Italiana present a series of bespoke  posters\u2014collectible objects that fuse graphic language and music culture, offered to visitors during the  activation. <\/p>\n\n\n\n

The journey continues online through a dedicated Italo disco playlist on Spotify, extending the  atmosphere beyond the physical space and accompanying the public through the city.<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"DoDo and Ciao. Discoteca Italiana: a Journey into the Italian Summer Through Music","edit_language":"en","footnotes":""},"categories":[1],"tags":[1105,935,837,838],"class_list":["post-15310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2026","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15310"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=15310"}],"version-history":[{"count":12,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15310\/revisions"}],"predecessor-version":[{"id":15346,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15310\/revisions\/15346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/15312"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=15310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=15310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=15310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}