{"id":15290,"date":"2026-04-17T07:02:00","date_gmt":"2026-04-17T05:02:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=15290"},"modified":"2026-04-14T12:19:08","modified_gmt":"2026-04-14T10:19:08","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/gucci-memoria-al-fuorisalone-2026\/","title":{"rendered":"Gucci Memoria unveiled during Fuorisalone 2026","raw":"Gucci Memoria unveiled during Fuorisalone 2026"},"content":{"rendered":"\n
\n

An immersive exhibition curated by Demna retracing the House\u2019s history through installations, tapestries, and botanical environments at Chiostri di San Simpliciano<\/h2>\n<\/div>\n\n\n\n

Presented during Fuorisalone 2026, Gucci Memoria <\/strong>unfolds within the historic Chiostri\u00a0di San Simpliciano as an immersive exhibition curated by Demna. The project retraces\u00a0the House\u2019s 105-year history, reflecting its evolving identity while remaining anchored\u00a0in its Florentine origins. Drawing on references from the Italian Renaissance and\u00a0Demna\u2019s debut fashion show Primavera<\/strong>, the exhibition brings together different\u00a0 moments from the House\u2019s past and present.\u00a0<\/p>\n\n\n\n

Across the cloisters, a series of installations gives form to this narrative. Tapestries <\/strong>trace key moments in the House\u2019s development, from Guccio Gucci\u2019s early beginnings\u00a0to the evolution of its visual language across decades. Each scene is articulated\u00a0 through shifts in composition, colour, and setting, leading to the present day.\u00a0<\/p>\n\n\n\n

\"\"
\u00a9 GUCCI<\/figcaption><\/figure>\n\n\n\n

A garden environment<\/strong>, inspired by the Flora motif originally designed in 1966,\u00a0translates the House\u2019s silk heritage into a three-dimensional landscape.\u00a0<\/p>\n\n\n\n

Within the smaller cloister, custom vending machines <\/strong>dispense non-alcoholic drinks\u00a0created by Gucci Giardino, extending the exhibition through an interactive element.\u00a0<\/p>\n\n\n\n

Visitor Information <\/strong>
Chiostri di San Simpliciano 
Piazza Paolo VI, 6, Milan 
April 21\u201326, 2026 | 10:00\u201320:00 
Registration available at gucci.com <\/strong>from April 10<\/p>\n","protected":false,"raw":"\n\n\n

Presented during Fuorisalone 2026, Gucci Memoria <\/strong>unfolds within the historic Chiostri\u00a0di San Simpliciano as an immersive exhibition curated by Demna. The project retraces\u00a0the House\u2019s 105-year history, reflecting its evolving identity while remaining anchored\u00a0in its Florentine origins. Drawing on references from the Italian Renaissance and\u00a0Demna\u2019s debut fashion show Primavera<\/strong>, the exhibition brings together different\u00a0 moments from the House\u2019s past and present.\u00a0<\/p>\n\n\n\n

Across the cloisters, a series of installations gives form to this narrative. Tapestries <\/strong>trace key moments in the House\u2019s development, from Guccio Gucci\u2019s early beginnings\u00a0to the evolution of its visual language across decades. Each scene is articulated\u00a0 through shifts in composition, colour, and setting, leading to the present day.\u00a0<\/p>\n\n\n\n

\"\"
\u00a9 GUCCI<\/figcaption><\/figure>\n\n\n\n

A garden environment<\/strong>, inspired by the Flora motif originally designed in 1966,\u00a0translates the House\u2019s silk heritage into a three-dimensional landscape.\u00a0<\/p>\n\n\n\n

Within the smaller cloister, custom vending machines <\/strong>dispense non-alcoholic drinks\u00a0created by Gucci Giardino, extending the exhibition through an interactive element.\u00a0<\/p>\n\n\n\n

Visitor Information <\/strong>
Chiostri di San Simpliciano 
Piazza Paolo VI, 6, Milan 
April 21\u201326, 2026 | 10:00\u201320:00 
Registration available at gucci.com <\/strong>from April 10<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":9,"featured_media":15291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Presentata durante il Fuorisalone 2026, Gucci Memoria <\/strong>\u00e8 una mostra immersiva\u00a0 curata da Demna che si sviluppa negli storici Chiostri di San Simpliciano. Il progetto\u00a0ripercorre i 105 anni di storia della Maison, raccontandone l\u2019identit\u00e0 in continua\u00a0evoluzione eppure ancorata alle origini fiorentine. Attingendo a riferimenti del\u00a0Rinascimento italiano e a Primavera<\/strong>, la sfilata di esordio di Demna, l\u2019esibizione mette\u00a0 insieme diversi momenti del passato e del presente della Maison.\u00a0<\/p>\n\n\n\n

Attraverso i chiostri, una serie di installazioni d\u00e0 forma alla narrazione. Gli arazzi <\/strong>raccontano i momenti chiave dello sviluppo della Maison, dagli inizi di Guccio Gucci\u00a0all\u2019evoluzione del suo linguaggio visivo nel corso dei decenni. Ogni scena si articola\u00a0attraverso variazioni di composizione, colore e ambientazione, conducendo fino ai\u00a0giorni nostri.\u00a0<\/p>\n\n\n\n

\"\"
\u00a9 GUCCI<\/figcaption><\/figure>\n\n\n\n

Un ambiente-giardino<\/strong>, ispirato al motivo Flora originariamente disegnato nel 1966,\u00a0 traduce l\u2019eredit\u00e0 della Maison nella lavorazione della seta in un paesaggio\u00a0tridimensionale.\u00a0<\/p>\n\n\n\n

All\u2019interno del chiostro minore, distributori automatici <\/strong>personalizzati offrono bevande analcoliche create da Gucci Giardino, arricchendo la mostra di un elemento interattivo.\u00a0<\/p>\n\n\n\n

Informazioni per i visitatori <\/strong>
Chiostri di San Simpliciano 
Piazza Paolo VI, 6, Milan 
21\u201326 aprile 2026 | 10:00\u201320:00 
Registrazione disponibile su gucci.com <\/strong>a partire dal 10 aprile<\/p>\n","_it_post_name":"gucci-memoria-al-fuorisalone-2026","_it_post_excerpt":"","_it_post_title":"Gucci Memoria al Fuorisalone 2026","_en_post_content":"\n\n\n

Presented during Fuorisalone 2026, Gucci Memoria <\/strong>unfolds within the historic Chiostri\u00a0di San Simpliciano as an immersive exhibition curated by Demna. The project retraces\u00a0the House\u2019s 105-year history, reflecting its evolving identity while remaining anchored\u00a0in its Florentine origins. Drawing on references from the Italian Renaissance and\u00a0Demna\u2019s debut fashion show Primavera<\/strong>, the exhibition brings together different\u00a0 moments from the House\u2019s past and present.\u00a0<\/p>\n\n\n\n

Across the cloisters, a series of installations gives form to this narrative. Tapestries <\/strong>trace key moments in the House\u2019s development, from Guccio Gucci\u2019s early beginnings\u00a0to the evolution of its visual language across decades. Each scene is articulated\u00a0 through shifts in composition, colour, and setting, leading to the present day.\u00a0<\/p>\n\n\n\n

\"\"
\u00a9 GUCCI<\/figcaption><\/figure>\n\n\n\n

A garden environment<\/strong>, inspired by the Flora motif originally designed in 1966,\u00a0translates the House\u2019s silk heritage into a three-dimensional landscape.\u00a0<\/p>\n\n\n\n

Within the smaller cloister, custom vending machines <\/strong>dispense non-alcoholic drinks\u00a0created by Gucci Giardino, extending the exhibition through an interactive element.\u00a0<\/p>\n\n\n\n

Visitor Information <\/strong>
Chiostri di San Simpliciano 
Piazza Paolo VI, 6, Milan 
April 21\u201326, 2026 | 10:00\u201320:00 
Registration available at gucci.com <\/strong>from April 10<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Gucci Memoria unveiled during Fuorisalone 2026","edit_language":"en","footnotes":""},"categories":[1],"tags":[1105,935,837,838],"class_list":["post-15290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2026","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15290"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=15290"}],"version-history":[{"count":6,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15290\/revisions"}],"predecessor-version":[{"id":15298,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15290\/revisions\/15298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/15291"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=15290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=15290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=15290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}