{"id":15253,"date":"2026-04-14T07:06:00","date_gmt":"2026-04-14T05:06:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=15253"},"modified":"2026-04-10T17:59:29","modified_gmt":"2026-04-10T15:59:29","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/american-express-svela-serotonin-the-chemistry-of-happiness\/","title":{"rendered":"American Express unveils \"Serotonin - the chemistry of happiness\"","raw":"American Express unveils \"Serotonin - the chemistry of happiness\""},"content":{"rendered":"\n
\n

An immersive installation by artist Sara Ricciardi, set within the prestigious Loggia of the Pinacoteca di Brera and open to the public from April 21 to 26 <\/h2>\n<\/div>\n\n\n\n

Within the evocative Loggia of the Pinacoteca di Brera<\/strong> (Via Brera 28), from April 21 to 26, American Express<\/strong> returns to Fuorisalone 2026 with “Serotonin – the chemistry of happiness\u201d<\/strong>, an immersive installation by artist Sara Ricciardi. Open to the public, the work explores the universal bond between beauty and happiness. <\/p>\n\n\n\n

The artist has translated the scientific concept of the ‘happiness hormone’ serotonin, into a visual, and sensory experience. Visitors are invited into an immersive environment where inflatable forms gently expand and contract, breathing and pulsing like a heart.  \u201cSerotonin: the chemistry of happiness\u201d is a space designed to reflect how beauty can influence emotional and physical responses. Through rhythm and repetition, each pulse contributes to a cohesive experience centered on the ongoing pursuit of happiness. <\/p>\n\n\n\n

Through this installation, American Express will invite the public on a journey where curiosity, emotion, and discovery converge. An experience that awakens the senses and ignites the subtle joy that art and innovation can evoke.  With this presence at Fuorisalone 2026, American Express reaffirms its commitment to supporting local culture and tourism, with Cardmembers enjoying exclusive opening-night access to this unforgettable experience.<\/p>\n","protected":false,"raw":"\n\n\n

Within the evocative Loggia of the Pinacoteca di Brera<\/strong> (Via Brera 28), from April 21 to 26, American Express<\/strong> returns to Fuorisalone 2026 with \"Serotonin - the chemistry of happiness\u201d<\/strong>, an immersive installation by artist Sara Ricciardi. Open to the public, the work explores the universal bond between beauty and happiness. <\/p>\n\n\n\n

The artist has translated the scientific concept of the 'happiness hormone' serotonin, into a visual, and sensory experience. Visitors are invited into an immersive environment where inflatable forms gently expand and contract, breathing and pulsing like a heart.  \u201cSerotonin: the chemistry of happiness\u201d is a space designed to reflect how beauty can influence emotional and physical responses. Through rhythm and repetition, each pulse contributes to a cohesive experience centered on the ongoing pursuit of happiness. <\/p>\n\n\n\n

Through this installation, American Express will invite the public on a journey where curiosity, emotion, and discovery converge. An experience that awakens the senses and ignites the subtle joy that art and innovation can evoke.  With this presence at Fuorisalone 2026, American Express reaffirms its commitment to supporting local culture and tourism, with Cardmembers enjoying exclusive opening-night access to this unforgettable experience.<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":9,"featured_media":15254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Nel suggestivo Loggiato della Pinacoteca di Brera<\/strong> (via Brera 28), dal 21 al 26 aprile, American Express torna al Fuorisalone 2026 con \"Serotonin - the chemistry of happiness\"<\/strong>, l\u2019installazione immersiva dell\u2019artista Sara Ricciardi<\/strong>. Aperta al pubblico, l\u2019opera esplora il legame universale tra bellezza e felicit\u00e0.  <\/p>\n\n\n\n

L'artista traduce sapientemente il concetto scientifico della serotonina, l'\u2018ormone della felicit\u00e0\u2019, in un'esperienza visiva e sensoriale avvolgente. I visitatori sono invitati a immergersi in un ambiente dove forme gonfiabili si espandono e si contraggono delicatamente. \u2018Serotonin: the chemistry of happiness\u2019 \u00e8 uno spazio concepito per esplorare come la bellezza possa influenzare le risposte emotive e fisiche. Le torsioni visive e le variazioni tonali generano una pulsazione sensoriale che coinvolge lo sguardo e il corpo, stimolando una risposta bio-chimica di ricompensa: una reazione istintiva al piacere, sospesa tra energia, euforia e immersione percettiva. <\/p>\n\n\n\n

Attraverso questa installazione, American Express invita il pubblico a intraprendere un viaggio in cui curiosit\u00e0, emozione e scoperta convergono. Un'esperienza che risveglia i sensi e accende quella gioia sottile che solo l'arte e l'innovazione sanno evocare. Con la sua presenza al Fuorisalone 2026, American Express riafferma il proprio impegno a sostegno della cultura e del turismo locale, offrendo ai Titolari di Carta un accesso esclusivo alla serata inaugurale di questa esperienza imperdibile.<\/p>\n","_it_post_name":"american-express-svela-serotonin-the-chemistry-of-happiness","_it_post_excerpt":"","_it_post_title":"American Express svela \"Serotonin - the chemistry of happiness\"","_en_post_content":"\n\n\n

Within the evocative Loggia of the Pinacoteca di Brera<\/strong> (Via Brera 28), from April 21 to 26, American Express<\/strong> returns to Fuorisalone 2026 with \"Serotonin - the chemistry of happiness\u201d<\/strong>, an immersive installation by artist Sara Ricciardi. Open to the public, the work explores the universal bond between beauty and happiness. <\/p>\n\n\n\n

The artist has translated the scientific concept of the 'happiness hormone' serotonin, into a visual, and sensory experience. Visitors are invited into an immersive environment where inflatable forms gently expand and contract, breathing and pulsing like a heart.  \u201cSerotonin: the chemistry of happiness\u201d is a space designed to reflect how beauty can influence emotional and physical responses. Through rhythm and repetition, each pulse contributes to a cohesive experience centered on the ongoing pursuit of happiness. <\/p>\n\n\n\n

Through this installation, American Express will invite the public on a journey where curiosity, emotion, and discovery converge. An experience that awakens the senses and ignites the subtle joy that art and innovation can evoke.  With this presence at Fuorisalone 2026, American Express reaffirms its commitment to supporting local culture and tourism, with Cardmembers enjoying exclusive opening-night access to this unforgettable experience.<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"American Express unveils \"Serotonin - the chemistry of happiness\"","edit_language":"en","footnotes":""},"categories":[1],"tags":[1105,935,837,838],"class_list":["post-15253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2026","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15253"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=15253"}],"version-history":[{"count":3,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15253\/revisions"}],"predecessor-version":[{"id":15257,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15253\/revisions\/15257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/15254"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=15253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=15253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=15253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}