{"id":15142,"date":"2026-04-07T07:03:00","date_gmt":"2026-04-07T05:03:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=15142"},"modified":"2026-04-07T10:22:42","modified_gmt":"2026-04-07T08:22:42","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/flaer-presenta-la-sua-prima-collezione-alla-mdw-2026\/","title":{"rendered":"Flaer presents its first collection at MDW 2026","raw":"Flaer presents its first collection at MDW 2026"},"content":{"rendered":"\n
\n

The new brand makes its debut on the international design scene with a design language based on formal balance and material quality<\/h2>\n<\/div>\n\n\n\n

Flaer <\/strong>makes its debut in Milan by presenting its first collection<\/strong> of high-end furniture, guided by the concept of \u201cSoft Elegance\u201d<\/strong>: a balance between formal clarity and the sensuality of materials, expressed through harmonious proportions, tactile surfaces and a restrained, contemporary aesthetic.<\/p>\n\n\n\n

The collection comprises a coherent range of pieces: from the Glow <\/em><\/strong>modular sofa, designed for flexible configurations, to the Tita <\/em><\/strong>lounge chair, the Spira <\/em><\/strong>table, characterised by a sculptural base, and the Madeleine <\/strong>armchair, which plays on the contrast between structure and upholstery. Each product contributes to a unified system, in which function and formal expression coexist.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\u00a9 FLAER<\/figcaption><\/figure>\n\n\n\n

The exhibition design, by the studio (AB)NORMAL powered by Elle Decor Italia<\/strong>, is set within an 18th-century historic building at Via Fatebenefratelli 5, preserving its original features whilst transforming the facades into digital scenes using LED surfaces. Semi-transparent curtains filter the view, whilst the furnishings, arranged on reflective platforms, create domestic settings conceived as vantage points, keeping Flaer\u2019s products at the heart of the experience.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\u00a9 FLAER<\/figcaption><\/figure>\n\n\n\n

Address: Golab Gallery
via Fatebenefratelli 5
Milano
Website: www.flaer.com
<\/a>IG: @flaerglobal
Email: hello@flaer.com<\/p>\n","protected":false,"raw":"\n\n\n

Flaer <\/strong>makes its debut in Milan by presenting its first collection<\/strong> of high-end furniture, guided by the concept of \u201cSoft Elegance\u201d<\/strong>: a balance between formal clarity and the sensuality of materials, expressed through harmonious proportions, tactile surfaces and a restrained, contemporary aesthetic.<\/p>\n\n\n\n

The collection comprises a coherent range of pieces: from the Glow <\/em><\/strong>modular sofa, designed for flexible configurations, to the Tita <\/em><\/strong>lounge chair, the Spira <\/em><\/strong>table, characterised by a sculptural base, and the Madeleine <\/strong>armchair, which plays on the contrast between structure and upholstery. Each product contributes to a unified system, in which function and formal expression coexist.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\u00a9 FLAER<\/figcaption><\/figure>\n\n\n\n

The exhibition design, by the studio (AB)NORMAL powered by Elle Decor Italia<\/strong>, is set within an 18th-century historic building at Via Fatebenefratelli 5, preserving its original features whilst transforming the facades into digital scenes using LED surfaces. Semi-transparent curtains filter the view, whilst the furnishings, arranged on reflective platforms, create domestic settings conceived as vantage points, keeping Flaer\u2019s products at the heart of the experience.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\u00a9 FLAER<\/figcaption><\/figure>\n\n\n\n

Address: Golab Gallery
via Fatebenefratelli 5
Milano
Website: www.flaer.com
<\/a>IG: @flaerglobal
Email: hello@flaer.com<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":9,"featured_media":15143,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Flaer debutta a Milano presentando la sua prima collezione<\/strong> di arredi di alta gamma, guidata dal concetto di \u201cSoft Elegance\u201d<\/strong>: un equilibrio tra chiarezza formale e sensualit\u00e0 materica, espresso attraverso proporzioni armoniose, superfici tattili e un\u2019estetica misurata e contemporanea.<\/p>\n\n\n\n

La collezione si articola in una proposta coerente di elementi: dal divano modulare Glow<\/em><\/strong>, pensato per configurazioni flessibili, alla lounge chair Tita<\/em><\/strong>, fino al tavolo Spira<\/em><\/strong>, caratterizzato da una base scultorea, e alla poltroncina Madeleine<\/em><\/strong>, che lavora sul contrasto tra struttura e imbottitura. <\/strong>Ogni prodotto contribuisce a un sistema unitario, in cui funzione ed espressione formale convivono.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\u00a9 FLAER<\/figcaption><\/figure>\n\n\n\n

Il progetto espositivo, firmato dallo studio (AB)NORMAL powered by Elle Decor Italia<\/strong>, si inserisce in un palazzo storico del XVIII secolo in via Fatebenefratelli 5, preservandone gli elementi originali e intervenendo sugli affacci, trasformati in scenari digitali tramite superfici LED. Tende semitrasparenti filtrano la visione, mentre gli arredi, disposti su piattaforme riflettenti, configurano ambienti domestici pensati come punti di osservazione, mantenendo i prodotti Flaer al centro dell\u2019esperienza.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\u00a9 FLAER<\/figcaption><\/figure>\n\n\n\n

Indirizzo: Golab Gallery
via Fatebenefratelli 5
Milano
Sito web: www.flaer.com
<\/a>IG: @flaerglobal
Email: hello@flaer.com<\/p>\n","_it_post_name":"flaer-presenta-la-sua-prima-collezione-alla-mdw-2026","_it_post_excerpt":"","_it_post_title":"Flaer presenta la sua prima collezione alla MDW 2026","_en_post_content":"\n\n\n

Flaer <\/strong>makes its debut in Milan by presenting its first collection<\/strong> of high-end furniture, guided by the concept of \u201cSoft Elegance\u201d<\/strong>: a balance between formal clarity and the sensuality of materials, expressed through harmonious proportions, tactile surfaces and a restrained, contemporary aesthetic.<\/p>\n\n\n\n

The collection comprises a coherent range of pieces: from the Glow <\/em><\/strong>modular sofa, designed for flexible configurations, to the Tita <\/em><\/strong>lounge chair, the Spira <\/em><\/strong>table, characterised by a sculptural base, and the Madeleine <\/strong>armchair, which plays on the contrast between structure and upholstery. Each product contributes to a unified system, in which function and formal expression coexist.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\u00a9 FLAER<\/figcaption><\/figure>\n\n\n\n

The exhibition design, by the studio (AB)NORMAL powered by Elle Decor Italia<\/strong>, is set within an 18th-century historic building at Via Fatebenefratelli 5, preserving its original features whilst transforming the facades into digital scenes using LED surfaces. Semi-transparent curtains filter the view, whilst the furnishings, arranged on reflective platforms, create domestic settings conceived as vantage points, keeping Flaer\u2019s products at the heart of the experience.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n
\u00a9 FLAER<\/figcaption><\/figure>\n\n\n\n

Address: Golab Gallery
via Fatebenefratelli 5
Milano
Website: www.flaer.com
<\/a>IG: @flaerglobal
Email: hello@flaer.com<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Flaer presents its first collection at MDW 2026","edit_language":"en","footnotes":""},"categories":[1],"tags":[1105,935,837,838],"class_list":["post-15142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2026","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15142"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=15142"}],"version-history":[{"count":5,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15142\/revisions"}],"predecessor-version":[{"id":15165,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/15142\/revisions\/15165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/15143"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=15142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=15142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=15142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}