{"id":13318,"date":"2025-10-01T08:00:00","date_gmt":"2025-10-01T06:00:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=13318"},"modified":"2025-10-01T10:17:05","modified_gmt":"2025-10-01T08:17:05","slug":"plan-c-frame-milan-new-flagship-merging-fashion-design-art","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/new-opening\/plan-c-frame-milan-new-flagship-merging-fashion-design-art\/","title":{"rendered":"Plan C Frame: Milan\u2019s New Flagship Merging Fashion, Design, and Art","raw":"Plan C Frame: Milan\u2019s New Flagship Merging Fashion, Design, and Art"},"content":{"rendered":"\n
\n

Its first store in Milan, in the central Via Manzoni. \u201cPlan C Frame\u201d is more than a boutique\u2014it is an experiential space that brings together fashion, art, and design.<\/h2>\n<\/div>\n\n\n\n

Plan C\u2019s new flagship, developed in collaboration with the creative platform April and the Milanese architecture studio (AB)NORMAL<\/strong>, spans two floors <\/strong>designed to accommodate pop-ups, special events, and art exhibitions. The modular structure allows the spaces to be dynamically reconfigured, creating an ongoing dialogue between the brand and other creative entities.<\/p>\n\n\n\n

The concept, designed by Creative Director Carolina Castiglioni<\/strong>, combines custom materials and colors to define distinct environments, where Plan C collections sit alongside carefully selected brands such as Aliita, Serax x Plan C, Valerie Objects, and Le Chocolat Des Fran\u00e7ais. The boutique thus becomes a creative laboratory where fashion, design, and culture intersect<\/strong>.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

The first floor, illuminated by round skylights and featuring a mix of curved and squared lines, hosts Aliita\u2019s shop-in-shop<\/strong>, celebrating the jewelry brand\u2019s tenth anniversary<\/strong>. A circular portal welcomes visitors into a playful and immersive atmosphere, where vibrant jewelry and rotating niches create small surprises to discover.<\/p>\n\n\n\n

A red spiral staircase leads to the basement, furnished with yellow carpeting and metal walls with modular displays, designed to host archival pieces and special art exhibitions<\/strong>. The Reading Room<\/strong> completes the experience, offering a selection of over 250 international magazines and hosting cultural and editorial events.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

Coinciding with the opening, Plan C launches a capsule of candles and vases in collaboration with Serax<\/strong>, available exclusively at the boutique, alongside a curated selection of gifts and design objects, transforming \u201cPlan C Frame\u201d<\/strong> into a space where shopping, discovery, and creativity merge into a single experience.<\/p>\n\n\n\n

With this new opening, Plan C confirms Milan as the center of its creativity, reinterpreting the concept of retail and inviting the public to experience dynamic, exciting, and immersive shopping<\/strong>.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","protected":false,"raw":"\n\n\n

Plan C\u2019s new flagship, developed in collaboration with the creative platform April and the Milanese architecture studio (AB)NORMAL<\/strong>, spans two floors <\/strong>designed to accommodate pop-ups, special events, and art exhibitions. The modular structure allows the spaces to be dynamically reconfigured, creating an ongoing dialogue between the brand and other creative entities.<\/p>\n\n\n\n

The concept, designed by Creative Director Carolina Castiglioni<\/strong>, combines custom materials and colors to define distinct environments, where Plan C collections sit alongside carefully selected brands such as Aliita, Serax x Plan C, Valerie Objects, and Le Chocolat Des Fran\u00e7ais. The boutique thus becomes a creative laboratory where fashion, design, and culture intersect<\/strong>.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

The first floor, illuminated by round skylights and featuring a mix of curved and squared lines, hosts Aliita\u2019s shop-in-shop<\/strong>, celebrating the jewelry brand\u2019s tenth anniversary<\/strong>. A circular portal welcomes visitors into a playful and immersive atmosphere, where vibrant jewelry and rotating niches create small surprises to discover.<\/p>\n\n\n\n

A red spiral staircase leads to the basement, furnished with yellow carpeting and metal walls with modular displays, designed to host archival pieces and special art exhibitions<\/strong>. The Reading Room<\/strong> completes the experience, offering a selection of over 250 international magazines and hosting cultural and editorial events.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

Coinciding with the opening, Plan C launches a capsule of candles and vases in collaboration with Serax<\/strong>, available exclusively at the boutique, alongside a curated selection of gifts and design objects, transforming \u201cPlan C Frame\u201d<\/strong> into a space where shopping, discovery, and creativity merge into a single experience.<\/p>\n\n\n\n

With this new opening, Plan C confirms Milan as the center of its creativity, reinterpreting the concept of retail and inviting the public to experience dynamic, exciting, and immersive shopping<\/strong>.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":9,"featured_media":13319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Il nuovo flagship di Plan C, sviluppato in collaborazione con la piattaforma creativa April e lo studio di architettura milanese (AB)NORMAL<\/strong>, si estende su due piani<\/strong> progettati per adattarsi a pop-up, eventi speciali e mostre d\u2019arte. La struttura modulare permette di riconfigurare gli spazi in modo dinamico, creando un dialogo continuo tra il marchio e altre realt\u00e0 creative.<\/p>\n\n\n\n

Il concept, firmato dalla Direttrice Creativa Carolina Castiglioni<\/strong>, unisce materiali e colori personalizzati per definire ambienti distinti, dove trovano spazio le collezioni Plan C insieme a brand selezionati come Aliita, Serax x Plan C, Valerie Objects e Le Chocolat Des Fran\u00e7ais. La boutique diventa cos\u00ec un laboratorio creativo in cui moda, design e cultura si incontrano<\/strong>.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

Il primo piano, illuminato da lucernari tondi e caratterizzato da una combinazione di linee curve e squadrate, ospita lo shop-in-shop di Aliita<\/strong>, marchio di gioielleria che celebra il suo decimo anniversario<\/strong>. Un portale circolare accoglie i visitatori in un\u2019atmosfera giocosa e immersiva, dove i gioielli vivaci e le nicchie girevoli creano piccole sorprese da scoprire.<\/p>\n\n\n\n

Una scala a chiocciola rossa conduce al piano interrato, arredato con moquette gialla e pareti metalliche con espositori modulari, destinato ad accogliere pezzi d\u2019archivio e mostre d\u2019arte speciali<\/strong>. L\u2019area<\/strong> Reading Room<\/strong> completa l\u2019esperienza, offrendo una selezione di oltre 250 riviste internazionali e ospitando eventi editoriali e culturali.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

In concomitanza con l\u2019apertura, Plan C lancia una capsule di candele e vasi in collaborazione con Serax<\/strong>, disponibili in esclusiva presso la boutique, insieme a una selezione di gifts e oggetti di design, trasformando \u201cPlan C Frame\u201d<\/strong> in un luogo dove shopping, scoperta e creativit\u00e0 si fondono in un\u2019unica esperienza.<\/p>\n\n\n\n

Con questa nuova apertura, Plan C conferma Milano come fulcro della sua creativit\u00e0, reinterpretando il concetto di retail e invitando il pubblico a vivere un\u2019esperienza di shopping dinamica, emozionante e immersiva<\/strong>.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","_it_post_name":"plan-c-frame-nuovo-flagship-milano-moda-design-arte","_it_post_excerpt":"","_it_post_title":"Plan C Frame: il nuovo flagship di Milano tra moda, design e arte","_en_post_content":"\n\n\n

Plan C\u2019s new flagship, developed in collaboration with the creative platform April and the Milanese architecture studio (AB)NORMAL<\/strong>, spans two floors <\/strong>designed to accommodate pop-ups, special events, and art exhibitions. The modular structure allows the spaces to be dynamically reconfigured, creating an ongoing dialogue between the brand and other creative entities.<\/p>\n\n\n\n

The concept, designed by Creative Director Carolina Castiglioni<\/strong>, combines custom materials and colors to define distinct environments, where Plan C collections sit alongside carefully selected brands such as Aliita, Serax x Plan C, Valerie Objects, and Le Chocolat Des Fran\u00e7ais. The boutique thus becomes a creative laboratory where fashion, design, and culture intersect<\/strong>.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

The first floor, illuminated by round skylights and featuring a mix of curved and squared lines, hosts Aliita\u2019s shop-in-shop<\/strong>, celebrating the jewelry brand\u2019s tenth anniversary<\/strong>. A circular portal welcomes visitors into a playful and immersive atmosphere, where vibrant jewelry and rotating niches create small surprises to discover.<\/p>\n\n\n\n

A red spiral staircase leads to the basement, furnished with yellow carpeting and metal walls with modular displays, designed to host archival pieces and special art exhibitions<\/strong>. The Reading Room<\/strong> completes the experience, offering a selection of over 250 international magazines and hosting cultural and editorial events.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

Coinciding with the opening, Plan C launches a capsule of candles and vases in collaboration with Serax<\/strong>, available exclusively at the boutique, alongside a curated selection of gifts and design objects, transforming \u201cPlan C Frame\u201d<\/strong> into a space where shopping, discovery, and creativity merge into a single experience.<\/p>\n\n\n\n

With this new opening, Plan C confirms Milan as the center of its creativity, reinterpreting the concept of retail and inviting the public to experience dynamic, exciting, and immersive shopping<\/strong>.<\/p>\n\n\n\n

\"\"
\u00a9 Plan C<\/figcaption><\/figure>\n\n\n\n

<\/p>\n","_en_post_name":"plan-c-frame-milan-new-flagship-merging-fashion-design-art","_en_post_excerpt":"","_en_post_title":"Plan C Frame: Milan\u2019s New Flagship Merging Fashion, Design, and Art","edit_language":"en","footnotes":""},"categories":[872],"tags":[903,935,909],"class_list":["post-13318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new-opening","tag-arte-contemporanea","tag-design","tag-moda"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/13318"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=13318"}],"version-history":[{"count":9,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/13318\/revisions"}],"predecessor-version":[{"id":13354,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/13318\/revisions\/13354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/13319"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=13318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=13318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=13318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}