{"id":12672,"date":"2025-07-28T06:33:00","date_gmt":"2025-07-28T04:33:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=12672"},"modified":"2025-08-29T10:28:23","modified_gmt":"2025-08-29T08:28:23","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/orizzonti-tradizione-e-contemporaneita-con-botteganove\/","title":{"rendered":"Orizzonti: Tradition and Contemporary Vision with Botteganove","raw":"Orizzonti: Tradition and Contemporary Vision with Botteganove"},"content":{"rendered":"\n<div id=\"introduzione-block_5a7150d725dfc9c2b640f32ab46a3bb3\" class=\"introduzione\">\n    <h2 class=\"h3\">With its artisanal expertise rooted in the Vicenza region, BottegaNove enriches the Orizzonti spaces with tiles that tell a story of beauty and tradition.<\/h2>\n<\/div>\n\n\n\n<p><strong>Botteganove brings to the <em>Orizzonti<\/em> project the material and poetic elegance of its ceramic surfaces, rooted in the artisanal tradition of Nove. <\/strong>In dialogue with Zanellato\/Bortotto, Botteganove presents the <strong>Moko<\/strong> collection, designed by Chiara Andreatti\u2014an expression of contemporary living that finds its core in materiality and storytelling. A language shaped by memory, relationships, and research, where every surface becomes a silent and enduring narrative.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12689\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03273-Irene_Gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12689\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03273-Irene_Gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03273-Irene_Gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03273-Irene_Gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03273-Irene_Gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12690\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497590369-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12690\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497590369-botteganove-brera-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497590369-botteganove-brera-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497590369-botteganove-brera-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497590369-botteganove-brera.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12691\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03267-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12691\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03267-Irene_Gaggia-botteganove-brera-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03267-Irene_Gaggia-botteganove-brera-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03267-Irene_Gaggia-botteganove-brera-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03267-Irene_Gaggia-botteganove-brera.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Why did the company decide to participate in the project?<\/span><\/strong><\/h5>\n\n\n\n<p>For our return to Milan Design Week, the Brera Design Apartment immediately felt like the right opportunity to share our company\u2019s story in a new phase of its journey. We chose this space because it combines intimacy and care, offering an ideal setting to authentically present both the new <em>Moko<\/em> collection by Chiara Andreatti and the beginning of the new artistic direction led by Zanellato\/Bortotto. In this intimate and inspiring environment, we were able to share our vision with an audience attentive to quality, design research, and the language of surfaces\u2014values that have always been at the core of BottegaNove\u2019s work.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">How has the company\u2019s vision of contemporary living evolved, and what are the key elements behind your product development?<\/span><\/strong><\/h5>\n\n\n\n<p>In recent years, our idea of contemporary living has become more intimate, more narrative, more material. Living is no longer just a matter of function or style\u2014it\u2019s a way to shape identity, personal refuges, microcosms where every element holds meaning. Surfaces, in particular, have become a silent yet powerful language: they express emotions, relationships, memories. At the heart of our new product development lies the meeting point between craftsmanship and design, between material sensitivity and contemporary vision. <\/p>\n\n\n\n<p>Our work is rooted in Nove, at the heart of one of Italy\u2019s most historic and recognized ceramic districts, where the culture of \u201cmaking by hand\u201d has been passed down for generations. This deep heritage guides us in seeking a balance between tradition and innovation, between uniqueness and production consistency. We collaborate with designers who share our passion for detail, developing collections designed to stand the test of time without losing authenticity.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12688\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04235-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12688\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04235-Irene_Gaggia-botteganove-brera-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04235-Irene_Gaggia-botteganove-brera-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04235-Irene_Gaggia-botteganove-brera-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04235-Irene_Gaggia-botteganove-brera.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12687\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03264-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12687\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03264-Irene_Gaggia-botteganove-brera-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03264-Irene_Gaggia-botteganove-brera-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03264-Irene_Gaggia-botteganove-brera-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03264-Irene_Gaggia-botteganove-brera.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What brand values are represented in the project?<\/span><\/strong><\/h5>\n\n\n\n<p>The project presented at the Brera Design Apartment fully reflects the values that drive our brand: care, authenticity, originality, materiality, and vision. There is a strong focus on detail and executional quality, stemming from craftsmanship and the ceramic culture of Nove. Every element is designed to endure over time and to tell a story rooted in truth. Through the <em>Moko<\/em> collection by Chiara Andreatti and the beginning of the new artistic direction by Zanellato\/Bortotto, our desire to create a contemporary language\u2014one that doesn\u2019t reject tradition but reinterprets it with thoughtful design\u2014is clearly expressed. We believe in the value of collaboration, in the shared intelligence between designer and maker. In this project, every detail is the result of a respectful dialogue between mind and hand, idea and material\u2014this is the very foundation of how we work.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What are your expectations for this project?<\/span><\/strong><\/h5>\n\n\n\n<p>We hope this project marks the beginning of a new dialogue. An opportunity not only to showcase new products, but to share an evolving identity capable of uniting deep roots with a contemporary vision.<br>We hope the audience can perceive the intensity behind every detail, and the value of an approach that puts time, material, and relationships at the center\u2014between those who design and those who create, between those who observe and those who live in a space. More than an immediate result, we\u2019re focused on building recognition, strengthening alliances, and growing a community around a way of doing things that, for us, is first and foremost a cultural act.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12695\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04254-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12695\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04254-Irene_Gaggia-botteganove-brera-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04254-Irene_Gaggia-botteganove-brera-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04254-Irene_Gaggia-botteganove-brera-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04254-Irene_Gaggia-botteganove-brera.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12693\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04089-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12693\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04089-Irene_Gaggia-botteganove-brera-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04089-Irene_Gaggia-botteganove-brera-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04089-Irene_Gaggia-botteganove-brera-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04089-Irene_Gaggia-botteganove-brera.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12694\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497524821-683x1024.jpg\" alt=\"\" class=\"wp-image-12694\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497524821-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497524821-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497524821-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497524821.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What was it like working with the Zanellato\/Bortotto studio, and in what aspects of their approach do you see yourselves reflected?<\/span><\/strong><\/h5>\n\n\n\n<p>Working with Giorgia, Daniele, and their team was both natural and stimulating. From the very beginning, we established a sincere relationship based on a shared vision of the project. We immediately recognized a common sensitivity to detail and the value of process: a reflective approach that enhances both material and context. Their design philosophy\u2014measured yet full of meaning\u2014aligns with our idea of the product as a synthesis of relationships and memory. We see ourselves in their ability to tell stories through surfaces, in their attentiveness to context, and in their desire to create objects that don\u2019t need to show off but still leave a lasting impression. With them, we built a respectful and enriching exchange, which gave shape to a project designed to endure and leave an authentic mark.<\/p>\n","protected":false,"raw":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"With its artisanal expertise rooted in the Vicenza region, BottegaNove enriches the Orizzonti spaces with tiles that tell a story of beauty and tradition.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Botteganove brings to the <em>Orizzonti<\/em> project the material and poetic elegance of its ceramic surfaces, rooted in the artisanal tradition of Nove. <\/strong>In dialogue with Zanellato\/Bortotto, Botteganove presents the <strong>Moko<\/strong> collection, designed by Chiara Andreatti\u2014an expression of contemporary living that finds its core in materiality and storytelling. A language shaped by memory, relationships, and research, where every surface becomes a silent and enduring narrative.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12689,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03273-Irene_Gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12689\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12690,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497590369-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12690\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12691,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03267-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12691\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Why did the company decide to participate in the project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For our return to Milan Design Week, the Brera Design Apartment immediately felt like the right opportunity to share our company\u2019s story in a new phase of its journey. We chose this space because it combines intimacy and care, offering an ideal setting to authentically present both the new <em>Moko<\/em> collection by Chiara Andreatti and the beginning of the new artistic direction led by Zanellato\/Bortotto. In this intimate and inspiring environment, we were able to share our vision with an audience attentive to quality, design research, and the language of surfaces\u2014values that have always been at the core of BottegaNove\u2019s work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">How has the company\u2019s vision of contemporary living evolved, and what are the key elements behind your product development?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In recent years, our idea of contemporary living has become more intimate, more narrative, more material. Living is no longer just a matter of function or style\u2014it\u2019s a way to shape identity, personal refuges, microcosms where every element holds meaning. Surfaces, in particular, have become a silent yet powerful language: they express emotions, relationships, memories. At the heart of our new product development lies the meeting point between craftsmanship and design, between material sensitivity and contemporary vision. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our work is rooted in Nove, at the heart of one of Italy\u2019s most historic and recognized ceramic districts, where the culture of \u201cmaking by hand\u201d has been passed down for generations. This deep heritage guides us in seeking a balance between tradition and innovation, between uniqueness and production consistency. We collaborate with designers who share our passion for detail, developing collections designed to stand the test of time without losing authenticity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12688,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04235-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12688\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12687,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03264-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12687\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What brand values are represented in the project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The project presented at the Brera Design Apartment fully reflects the values that drive our brand: care, authenticity, originality, materiality, and vision. There is a strong focus on detail and executional quality, stemming from craftsmanship and the ceramic culture of Nove. Every element is designed to endure over time and to tell a story rooted in truth. Through the <em>Moko<\/em> collection by Chiara Andreatti and the beginning of the new artistic direction by Zanellato\/Bortotto, our desire to create a contemporary language\u2014one that doesn\u2019t reject tradition but reinterprets it with thoughtful design\u2014is clearly expressed. We believe in the value of collaboration, in the shared intelligence between designer and maker. In this project, every detail is the result of a respectful dialogue between mind and hand, idea and material\u2014this is the very foundation of how we work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What are your expectations for this project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We hope this project marks the beginning of a new dialogue. An opportunity not only to showcase new products, but to share an evolving identity capable of uniting deep roots with a contemporary vision.<br>We hope the audience can perceive the intensity behind every detail, and the value of an approach that puts time, material, and relationships at the center\u2014between those who design and those who create, between those who observe and those who live in a space. More than an immediate result, we\u2019re focused on building recognition, strengthening alliances, and growing a community around a way of doing things that, for us, is first and foremost a cultural act.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12695,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04254-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12695\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12693,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04089-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12693\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12694,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497524821-683x1024.jpg\" alt=\"\" class=\"wp-image-12694\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What was it like working with the Zanellato\/Bortotto studio, and in what aspects of their approach do you see yourselves reflected?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Working with Giorgia, Daniele, and their team was both natural and stimulating. From the very beginning, we established a sincere relationship based on a shared vision of the project. We immediately recognized a common sensitivity to detail and the value of process: a reflective approach that enhances both material and context. Their design philosophy\u2014measured yet full of meaning\u2014aligns with our idea of the product as a synthesis of relationships and memory. We see ourselves in their ability to tell stories through surfaces, in their attentiveness to context, and in their desire to create objects that don\u2019t need to show off but still leave a lasting impression. With them, we built a respectful and enriching exchange, which gave shape to a project designed to endure and leave an authentic mark.<\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":12681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"introduzione\":\"BottegaNove, con la sua maestria artigianale vicentina, arricchisce gli spazi di Orizzonti con piastrelle che raccontano una storia di bellezza e tradizione.\",\"_introduzione\":\"field_65d87614cb7bc\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Botteganove porta nel progetto <em>Orizzonti<\/em> l\u2019eleganza materica e poetica delle sue superfici ceramiche, frutto di una tradizione artigianale radicata nel territorio di Nove.<\/strong> In dialogo con Zanellato\/Bortotto, Botteganove presenta la collezione <strong>Moko<\/strong>, firmata da Chiara Andreatti, espressione di un abitare contemporaneo che trova nella materia e nel racconto il proprio centro. Un linguaggio fatto di memoria, relazioni e ricerca, dove ogni superficie diventa racconto silenzioso e duraturo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12689,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03273-Irene_Gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12689\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12690,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497590369-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12690\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12691,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03267-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12691\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Perch\u00e9 l\u2019azienda ha deciso di partecipare al progetto?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Per il nostro ritorno alla Milano Design Week, il Brera Design Apartment ci \u00e8 sembrato da subito l\u2019occasione giusta per raccontare la nostra azienda in una nuova fase del suo percorso. Abbiamo scelto questo spazio perch\u00e9 unisce intimit\u00e0 e cura, offrendo un contesto ideale per presentare in modo autentico sia la nuova collezione Moko di Chiara Andreatti, sia l\u2019inizio della direzione artistica firmata Zanellato\/Bortotto. In un ambiente raccolto e ispirante, abbiamo potuto condividere la nostra visione con un pubblico attento alla qualit\u00e0, alla ricerca progettuale e al linguaggio delle superfici, valori che sono da sempre al centro del lavoro di Botteganove.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Com'\u00e8 cambiato per l\u2019azienda il concetto di abitare contemporaneo e quali sono gli elementi alla base dello sviluppo di nuovi prodotti?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Negli ultimi anni, il concetto di abitare contemporaneo per noi si \u00e8 fatto pi\u00f9 intimo, pi\u00f9 narrativo, pi\u00f9 materico. L\u2019abitare non \u00e8 pi\u00f9 solo una questione funzionale o stilistica, ma un modo per costruire identit\u00e0, rifugi personali, microcosmi in cui ogni elemento ha un significato. Le superfici, in particolare, sono diventate un linguaggio silenzioso ma potente: raccontano emozioni, relazioni, memorie. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Alla base dello sviluppo dei nostri nuovi prodotti c\u2019\u00e8 l\u2019incontro tra fare artigiano e progetto, tra sensibilit\u00e0 materica e visione contemporanea. Il nostro lavoro nasce a Nove, nel cuore di uno dei distretti ceramici pi\u00f9 storici e riconosciuti d\u2019Italia, dove la cultura del \u201cfare con le mani\u201d si tramanda da generazioni. Questa radice profonda ci guida nel cercare un equilibrio tra tradizione e innovazione, tra unicit\u00e0 e coerenza produttiva. Collaboriamo con designer che condividono il nostro amore per il dettaglio e con cui sviluppiamo collezioni capaci di attraversare il tempo senza perdere autenticit\u00e0.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12688,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04235-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12688\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12687,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03264-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12687\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Quali sono i valori del marchio che si ritrovano rappresentati nel progetto?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Il progetto presentato al Brera Design Apartment riflette pienamente i valori che guidano il nostro marchio: cura, autenticit\u00e0, originalit\u00e0, materia e visione. C\u2019\u00e8 una profonda attenzione al dettaglio e alla qualit\u00e0 esecutiva, che nasce dal fare artigiano e dalla cultura ceramica del territorio di Nove. Ogni elemento \u00e8 pensato per durare nel tempo e per raccontare qualcosa di autentico. Attraverso la collezione Moko di Chiara Andreatti e l\u2019inizio della nuova direzione artistica firmata Zanellato\/Bortotto, emerge con chiarezza la nostra volont\u00e0 di costruire un linguaggio contemporaneo che non rinnega la tradizione, ma la reinterpreta con sensibilit\u00e0 progettuale. Crediamo nel valore della collaborazione, nell\u2019intelligenza condivisa tra chi progetta e chi realizza. In questo progetto, ogni dettaglio \u00e8 il risultato di un dialogo rispettoso tra mente e mano, tra idea e materia; il fondamento stesso del nostro modo di fare.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Cosa vi aspettate da questo progetto?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ci aspettiamo che questo progetto sia l\u2019inizio di un nuovo dialogo. Un\u2019occasione per raccontare non solo nuovi prodotti, ma un\u2019identit\u00e0 in evoluzione, capace di unire radici profonde e visione contemporanea. Speriamo che il pubblico colga l\u2019intensit\u00e0 del lavoro che c\u2019\u00e8 dietro ogni dettaglio, e il valore di un approccio che mette al centro il tempo, la materia e le relazioni: quelle tra chi progetta e chi realizza, tra chi osserva e chi abita. Pi\u00f9 che un risultato immediato, ci interessa costruire riconoscibilit\u00e0, consolidare alleanze, e far crescere una comunit\u00e0 attorno a un modo di fare le cose che per noi \u00e8, prima di tutto, culturale.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12695,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04254-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12695\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12693,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04089-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12693\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12694,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497524821-683x1024.jpg\" alt=\"\" class=\"wp-image-12694\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Com'\u00e8 stato lavorare con lo studio Zanellato\/Bortotto e quali sono gli aspetti del loro lavoro e linguaggio in cui vi riconoscete?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Lavorare con Giorgia, Daniele e il loro team \u00e8 stato naturale e stimolante: fin da subito abbiamo instaurato una relazione sincera, basata su una visione condivisa del progetto. Abbiamo immediatamente riconosciuto una sensibilit\u00e0 comune per il dettaglio e per il valore del processo: un approccio riflessivo che valorizza la materia e il contesto. Il loro approccio progettuale, misurato ma denso di significato, si allinea al nostro modo di intendere il prodotto come sintesi di relazioni e memoria. Ci riconosciamo nella loro capacit\u00e0 di raccontare storie attraverso le superfici, nell\u2019attenzione al contesto e nella volont\u00e0 di dare forma a oggetti che non ostentano, ma che sanno lasciare un segno profondo. Con loro \u00e8 nato un confronto rispettoso, che ha dato forma a un progetto pensato per durare nel tempo e lasciare una traccia autentica.<\/p>\n<!-- \/wp:paragraph -->","_it_post_name":"orizzonti-tradizione-e-contemporaneita-con-botteganove","_it_post_excerpt":"","_it_post_title":"Orizzonti: tradizione e contemporaneit\u00e0 con Botteganove","_en_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"With its artisanal expertise rooted in the Vicenza region, BottegaNove enriches the Orizzonti spaces with tiles that tell a story of beauty and tradition.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Botteganove brings to the <em>Orizzonti<\/em> project the material and poetic elegance of its ceramic surfaces, rooted in the artisanal tradition of Nove. <\/strong>In dialogue with Zanellato\/Bortotto, Botteganove presents the <strong>Moko<\/strong> collection, designed by Chiara Andreatti\u2014an expression of contemporary living that finds its core in materiality and storytelling. A language shaped by memory, relationships, and research, where every surface becomes a silent and enduring narrative.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12689,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03273-Irene_Gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12689\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12690,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497590369-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12690\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12691,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03267-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12691\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Why did the company decide to participate in the project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>For our return to Milan Design Week, the Brera Design Apartment immediately felt like the right opportunity to share our company\u2019s story in a new phase of its journey. We chose this space because it combines intimacy and care, offering an ideal setting to authentically present both the new <em>Moko<\/em> collection by Chiara Andreatti and the beginning of the new artistic direction led by Zanellato\/Bortotto. In this intimate and inspiring environment, we were able to share our vision with an audience attentive to quality, design research, and the language of surfaces\u2014values that have always been at the core of BottegaNove\u2019s work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">How has the company\u2019s vision of contemporary living evolved, and what are the key elements behind your product development?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>In recent years, our idea of contemporary living has become more intimate, more narrative, more material. Living is no longer just a matter of function or style\u2014it\u2019s a way to shape identity, personal refuges, microcosms where every element holds meaning. Surfaces, in particular, have become a silent yet powerful language: they express emotions, relationships, memories. At the heart of our new product development lies the meeting point between craftsmanship and design, between material sensitivity and contemporary vision. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our work is rooted in Nove, at the heart of one of Italy\u2019s most historic and recognized ceramic districts, where the culture of \u201cmaking by hand\u201d has been passed down for generations. This deep heritage guides us in seeking a balance between tradition and innovation, between uniqueness and production consistency. We collaborate with designers who share our passion for detail, developing collections designed to stand the test of time without losing authenticity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12688,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04235-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12688\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12687,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC03264-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12687\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What brand values are represented in the project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The project presented at the Brera Design Apartment fully reflects the values that drive our brand: care, authenticity, originality, materiality, and vision. There is a strong focus on detail and executional quality, stemming from craftsmanship and the ceramic culture of Nove. Every element is designed to endure over time and to tell a story rooted in truth. Through the <em>Moko<\/em> collection by Chiara Andreatti and the beginning of the new artistic direction by Zanellato\/Bortotto, our desire to create a contemporary language\u2014one that doesn\u2019t reject tradition but reinterprets it with thoughtful design\u2014is clearly expressed. We believe in the value of collaboration, in the shared intelligence between designer and maker. In this project, every detail is the result of a respectful dialogue between mind and hand, idea and material\u2014this is the very foundation of how we work.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What are your expectations for this project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We hope this project marks the beginning of a new dialogue. An opportunity not only to showcase new products, but to share an evolving identity capable of uniting deep roots with a contemporary vision.<br>We hope the audience can perceive the intensity behind every detail, and the value of an approach that puts time, material, and relationships at the center\u2014between those who design and those who create, between those who observe and those who live in a space. More than an immediate result, we\u2019re focused on building recognition, strengthening alliances, and growing a community around a way of doing things that, for us, is first and foremost a cultural act.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12695,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04254-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12695\"\/><figcaption class=\"wp-element-caption\">Ph. Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12693,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Orizzonti-DSC04089-Irene_Gaggia-botteganove-brera-683x1024.jpg\" alt=\"\" class=\"wp-image-12693\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12694,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/07\/Adobe-Photoshop-2024232048497524821-683x1024.jpg\" alt=\"\" class=\"wp-image-12694\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What was it like working with the Zanellato\/Bortotto studio, and in what aspects of their approach do you see yourselves reflected?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Working with Giorgia, Daniele, and their team was both natural and stimulating. From the very beginning, we established a sincere relationship based on a shared vision of the project. We immediately recognized a common sensitivity to detail and the value of process: a reflective approach that enhances both material and context. Their design philosophy\u2014measured yet full of meaning\u2014aligns with our idea of the product as a synthesis of relationships and memory. We see ourselves in their ability to tell stories through surfaces, in their attentiveness to context, and in their desire to create objects that don\u2019t need to show off but still leave a lasting impression. With them, we built a respectful and enriching exchange, which gave shape to a project designed to endure and leave an authentic mark.<\/p>\n<!-- \/wp:paragraph -->","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Orizzonti: Tradition and Contemporary Vision with Botteganove","edit_language":"en","footnotes":""},"categories":[1,825],"tags":[],"class_list":["post-12672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","category-protagonisti"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12672"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=12672"}],"version-history":[{"count":18,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12672\/revisions"}],"predecessor-version":[{"id":12770,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12672\/revisions\/12770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/12681"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=12672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=12672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=12672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}