{"id":12062,"date":"2025-06-23T06:24:00","date_gmt":"2025-06-23T04:24:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=12062"},"modified":"2025-06-17T12:24:54","modified_gmt":"2025-06-17T10:24:54","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/orizzonti-eleganza-e-autenticita-per-ethimo\/","title":{"rendered":"Orizzonti: : authentic elegance for Ethimo","raw":"Orizzonti: : authentic elegance for Ethimo"},"content":{"rendered":"\n
\n

The Patio collection by Ethimo: a large table in travertine and technical rope, surrounded by teak armchairs and an intricate pattern inspired by traditional oriental weaves.<\/h2>\n<\/div>\n\n\n\n

Ethimo joins the Orizzonti project, bringing with it the understated, authentic elegance of outdoor design inspired by the Mediterranean landscape. Perfectly in tune with the vision of Zanellato\/Bortotto, the company interprets contemporary living as a balance between aesthetics, craftsmanship, and well-being. The Rotin and Patio collections\u2014both born from the collaboration with the studio\u2014fully embody this design dialogue, where attention to detail and the quality of materials become distinctive traits of a style that gracefully inhabits space, both indoors and out.<\/p>\n\n\n\n

Gian Paolo Migliaccio \u2013 CEO ETHIMO<\/strong><\/p>\n\n\n\n

Why did the company decide to participate in the project?<\/span><\/strong><\/h5>\n\n\n\n

Our previous collaborations with Studio Zanellato\/Bortotto and the concept they proposed immediately made us appreciate the design idea of Brera Design Apartment. It\u2019s a design concept consistent with our world. We draw inspiration from natural stones, the multiple languages of nature, Mediterranean landscapes, the timeless architecture characterizing these places, and the authenticity of artisanal craftsmanship. Rotin and Patio are the collections we created with Studio Zanellato\/Bortotto, and I believe they perfectly embody the essence of what unites us: seating and tables that find beauty and uniqueness through detailed research, with the highest quality materials and artisanal workmanship. I think the Brera project unfolds with the same language and also represents an opportunity to be present in a historic design district in Milan.<\/p>\n\n\n\n

\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
How has the concept of contemporary living changed for the company, and what are the elements at the base of developing new products?<\/span><\/strong><\/h5>\n\n\n\n

Contemporary living is founded on a perfect balance between aesthetics, quality, and function. Outdoor living, in particular, requires specialization and sensitivity to the harmony of forms. Our products are designed to blend seamlessly with nature: we choose top-quality, durable materials, and the forms embrace a lifestyle that sees nature as a moment of well-being. Attention to detail and craftsmanship is not a plus but a rule.<\/p>\n\n\n\n

Which brand values do you see represented in the project?<\/span><\/strong><\/h5>\n\n\n\n

Our collections tell a story, a journey brought to life through inspirations from Mediterranean landscapes, architecture, artisanal craftsmanship, and the unique beauty of materials.<\/p>\n\n\n\n

\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
What do you expect from this project?<\/span><\/strong><\/h5>\n\n\n\n

I believe it can offer a fresh perspective on the world of design\u2014an experience that generates emotions, ideas, and inspirations.<\/p>\n\n\n\n

How was it working with the Zanellato\/Bortotto studio, and what aspects of their work and language do you identify with?<\/span><\/strong><\/h5>\n\n\n\n

We always work very well with them. Daniele and Giorgia, as well as their entire team, are not only very pleasant people but true professionals. We share a common language centered on project quality, the value of materials, and the harmony of forms.<\/p>\n","protected":false,"raw":"\n\n\n

Ethimo joins the Orizzonti project, bringing with it the understated, authentic elegance of outdoor design inspired by the Mediterranean landscape. Perfectly in tune with the vision of Zanellato\/Bortotto, the company interprets contemporary living as a balance between aesthetics, craftsmanship, and well-being. The Rotin and Patio collections\u2014both born from the collaboration with the studio\u2014fully embody this design dialogue, where attention to detail and the quality of materials become distinctive traits of a style that gracefully inhabits space, both indoors and out.<\/p>\n\n\n\n

Gian Paolo Migliaccio \u2013 CEO ETHIMO<\/strong><\/p>\n\n\n\n

Why did the company decide to participate in the project?<\/span><\/strong><\/h5>\n\n\n\n

Our previous collaborations with Studio Zanellato\/Bortotto and the concept they proposed immediately made us appreciate the design idea of Brera Design Apartment. It\u2019s a design concept consistent with our world. We draw inspiration from natural stones, the multiple languages of nature, Mediterranean landscapes, the timeless architecture characterizing these places, and the authenticity of artisanal craftsmanship. Rotin and Patio are the collections we created with Studio Zanellato\/Bortotto, and I believe they perfectly embody the essence of what unites us: seating and tables that find beauty and uniqueness through detailed research, with the highest quality materials and artisanal workmanship. I think the Brera project unfolds with the same language and also represents an opportunity to be present in a historic design district in Milan.<\/p>\n\n\n\n

\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
How has the concept of contemporary living changed for the company, and what are the elements at the base of developing new products?<\/span><\/strong><\/h5>\n\n\n\n

Contemporary living is founded on a perfect balance between aesthetics, quality, and function. Outdoor living, in particular, requires specialization and sensitivity to the harmony of forms. Our products are designed to blend seamlessly with nature: we choose top-quality, durable materials, and the forms embrace a lifestyle that sees nature as a moment of well-being. Attention to detail and craftsmanship is not a plus but a rule.<\/p>\n\n\n\n

Which brand values do you see represented in the project?<\/span><\/strong><\/h5>\n\n\n\n

Our collections tell a story, a journey brought to life through inspirations from Mediterranean landscapes, architecture, artisanal craftsmanship, and the unique beauty of materials.<\/p>\n\n\n\n

\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
What do you expect from this project?<\/span><\/strong><\/h5>\n\n\n\n

I believe it can offer a fresh perspective on the world of design\u2014an experience that generates emotions, ideas, and inspirations.<\/p>\n\n\n\n

How was it working with the Zanellato\/Bortotto studio, and what aspects of their work and language do you identify with?<\/span><\/strong><\/h5>\n\n\n\n

We always work very well with them. Daniele and Giorgia, as well as their entire team, are not only very pleasant people but true professionals. We share a common language centered on project quality, the value of materials, and the harmony of forms.<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":10,"featured_media":12371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Ethimo partecipa al progetto Orizzonti<\/em> portando con s\u00e9 l\u2019eleganza sobria e autentica dell\u2019outdoor design ispirato alla natura mediterranea. In perfetta sintonia con la visione di Zanellato\/Bortotto, l\u2019azienda interpreta l\u2019abitare contemporaneo come un equilibrio tra estetica, artigianalit\u00e0 e benessere. Le collezioni Rotin e Patio, nate proprio dalla collaborazione con lo studio, esprimono appieno questo dialogo progettuale, dove la cura del dettaglio e la qualit\u00e0 dei materiali diventano elementi distintivi di uno stile che abita con grazia lo spazio, dentro e fuori casa.<\/p>\n\n\n\n

Intervista a Gian Paolo Migliaccio \u2013 CEO ETHIMO<\/strong><\/p>\n\n\n\n

Perch\u00e8 l\u2019azienda ha deciso di partecipare al progetto?<\/span><\/strong><\/h5>\n\n\n\n

Le collaborazioni avute con lo Studio Zanellato\/Bortotto e il concept proposto ci hanno fatto apprezzare subito l\u2019idea progettuale di Brera Design Apartment. Un'idea progettuale coerente con il nostro mondo. Ci lasciamo ispirare dalle pietre naturali, dai molteplici linguaggi della natura, dai paesaggi mediterranei, dalle architetture senza tempo che caratterizzano questi luoghi, dall'autenticit\u00e0 del saper fare artigianale. Rotin e Patio sono le collezioni che abbiamo realizzato con lo Studio Zanellato\/Bortotto e penso incarnino perfettamente l'essenza di ci\u00f2 che ci accomuna. Sedute e tavoli che nella ricerca del dettaglio trovano bellezza e unicit\u00e0. Qualit\u00e0 altissima dei materiali e lavorazione artigianale. Il progetto di Brera penso si snodi sullo stesso linguaggio e rappresenta inoltre un'occasione per essere presenti in un distretto storico del design.<\/p>\n\n\n\n

\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
Come \u00e8 cambiato per l'azienda il concetto di abitare contemporaneo e quali sono gli elementi alla base dello sviluppo di nuovi prodotti?<\/span><\/strong><\/h5>\n\n\n\n

L\u2019abitare contemporaneo si fonda su un equilibrio perfetto tra estetica, qualit\u00e0 e funzione. In modo particolare l\u2019outdoor living richiede specializzazione e sensibilit\u00e0 all\u2019armonia delle forme. I nostri prodotti nascono per inserirsi nella natura con continuit\u00e0: scegliamo materiali di altissima qualit\u00e0 e durevoli, le forme accolgono uno stile di vita che vede nella natura un momento di benessere, l\u2019attenzione ai dettagli e alla lavorazione non \u00e8 un plus ma una regola.<\/p>\n\n\n\n

Quali sono i valori del marchio che ritrovi rappresentati nel progetto?<\/strong><\/span><\/h5>\n\n\n\n

Le nostre collezioni raccontano un\u2019esperienza, un viaggio che prende vita attraverso le ispirazioni dei paesaggi mediterranei, dell\u2019architettura, dell\u2019arte della lavorazione artigianale, della bellezza unica della materia.\u00a0\u00a0<\/p>\n\n\n\n

\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
Cosa ti aspetti da questo progetto?<\/span><\/strong><\/h5>\n\n\n\n

Penso possa suggerire un punto di vista inedito sul mondo del design. Un\u2019esperienza che generi emozioni, idee, ispirazioni.<\/p>\n\n\n\n

Com\u2019\u00e8 stato lavorare con lo studio Zanellato\/ Bortotto e quali sono gli aspetti del loro lavoro e linguaggio in cui vi riconoscete?<\/span><\/strong><\/h5>\n\n\n\n

Lavoriamo sempre molto bene con loro. Daniele e Giorgia, come tutto il loro team, oltre ad essere persone molto piacevoli, sono dei professionisti. Condividiamo un linguaggio comune che si articola sulla qualit\u00e0 del progetto, sul valore della materia, sull\u2019armonia delle forme.<\/p>\n","_it_post_name":"orizzonti-eleganza-e-autenticita-per-ethimo","_it_post_excerpt":"","_it_post_title":"Orizzonti: eleganza e autenticit\u00e0 per Ethimo","_en_post_content":"\n\n\n

Ethimo joins the Orizzonti project, bringing with it the understated, authentic elegance of outdoor design inspired by the Mediterranean landscape. Perfectly in tune with the vision of Zanellato\/Bortotto, the company interprets contemporary living as a balance between aesthetics, craftsmanship, and well-being. The Rotin and Patio collections\u2014both born from the collaboration with the studio\u2014fully embody this design dialogue, where attention to detail and the quality of materials become distinctive traits of a style that gracefully inhabits space, both indoors and out.<\/p>\n\n\n\n

Gian Paolo Migliaccio \u2013 CEO ETHIMO<\/strong><\/p>\n\n\n\n

Why did the company decide to participate in the project?<\/span><\/strong><\/h5>\n\n\n\n

Our previous collaborations with Studio Zanellato\/Bortotto and the concept they proposed immediately made us appreciate the design idea of Brera Design Apartment. It\u2019s a design concept consistent with our world. We draw inspiration from natural stones, the multiple languages of nature, Mediterranean landscapes, the timeless architecture characterizing these places, and the authenticity of artisanal craftsmanship. Rotin and Patio are the collections we created with Studio Zanellato\/Bortotto, and I believe they perfectly embody the essence of what unites us: seating and tables that find beauty and uniqueness through detailed research, with the highest quality materials and artisanal workmanship. I think the Brera project unfolds with the same language and also represents an opportunity to be present in a historic design district in Milan.<\/p>\n\n\n\n

\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
How has the concept of contemporary living changed for the company, and what are the elements at the base of developing new products?<\/span><\/strong><\/h5>\n\n\n\n

Contemporary living is founded on a perfect balance between aesthetics, quality, and function. Outdoor living, in particular, requires specialization and sensitivity to the harmony of forms. Our products are designed to blend seamlessly with nature: we choose top-quality, durable materials, and the forms embrace a lifestyle that sees nature as a moment of well-being. Attention to detail and craftsmanship is not a plus but a rule.<\/p>\n\n\n\n

Which brand values do you see represented in the project?<\/span><\/strong><\/h5>\n\n\n\n

Our collections tell a story, a journey brought to life through inspirations from Mediterranean landscapes, architecture, artisanal craftsmanship, and the unique beauty of materials.<\/p>\n\n\n\n

\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n
\"\"
Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n
<\/div>\n\n\n\n
What do you expect from this project?<\/span><\/strong><\/h5>\n\n\n\n

I believe it can offer a fresh perspective on the world of design\u2014an experience that generates emotions, ideas, and inspirations.<\/p>\n\n\n\n

How was it working with the Zanellato\/Bortotto studio, and what aspects of their work and language do you identify with?<\/span><\/strong><\/h5>\n\n\n\n

We always work very well with them. Daniele and Giorgia, as well as their entire team, are not only very pleasant people but true professionals. We share a common language centered on project quality, the value of materials, and the harmony of forms.<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Orizzonti: : authentic elegance for Ethimo","edit_language":"en","footnotes":""},"categories":[1,825],"tags":[844,935,967,987],"class_list":["post-12062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","category-protagonisti","tag-brera-design-apartment","tag-design","tag-design-di-interni","tag-zanellato-bortotto"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12062"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=12062"}],"version-history":[{"count":23,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12062\/revisions"}],"predecessor-version":[{"id":12385,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12062\/revisions\/12385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/12371"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=12062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=12062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=12062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}