{"id":12018,"date":"2025-05-28T18:00:16","date_gmt":"2025-05-28T16:00:16","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=12018"},"modified":"2025-06-17T14:38:42","modified_gmt":"2025-06-17T12:38:42","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/protagonisti\/orizzonti-estetica-e-benessere-firmate-bolzan\/","title":{"rendered":"Orizzonti: aesthetics and well-being by Bolzan","raw":"Orizzonti: aesthetics and well-being by Bolzan"},"content":{"rendered":"\n<div id=\"introduzione-block_b99ab2d7c40b945d642a9a5d8337e290\" class=\"introduzione\">\n    <h2 class=\"h3\">Combining craftsmanship and innovation, Bolzan brings its unmistakable touch to the Orizzonti project, creating spaces that promote well-being and quality rest.<\/h2>\n<\/div>\n\n\n\n<p>Within the <em>Orizzonti<\/em> project at Brera Design Apartment, Bolzan interprets the theme of contemporary living with a deep and thoughtful vision, blending craftsmanship, innovation, and sustainability.<br>In this interview, the brand shares its experience within the project curated by Zanellato\/Bortotto, reflecting on shared values, material choices, and the importance of creating environments that unite aesthetics, well-being, and identity.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Why did the company decide to take part in the project?<\/span><\/strong><\/h5>\n\n\n\n<p>We chose to participate in this project because it represents an opportunity to showcase not only our manufacturing capabilities but, more importantly, our ability to meet any design challenge a designer might face. The Brera Design Apartment during Milan Design Week is an important stage for demonstrating how our products can fit harmoniously into sophisticated, contemporary settings and engage with the international design community. The Orizzonti project by Zanellato\/Bortotto explores new interpretations of living, highlighting the quality of our products and the versatility of our custom solutions.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12083\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12083\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-2-brera-design-apartment-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-2-brera-design-apartment-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-2-brera-design-apartment-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12089\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-3-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12089\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-3-brera-design-apartment-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-3-brera-design-apartment-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-3-brera-design-apartment-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-3-brera-design-apartment-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12084\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-2-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12084\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-2-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-2-rideaux-abside-brera-design-apartment-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-2-rideaux-abside-brera-design-apartment-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-2-rideaux-abside-brera-design-apartment-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">How has the concept of contemporary living evolved for the company, and what are the key elements behind the development of new products?<\/span><\/strong><\/h5>\n\n\n\n<p>The concept of contemporary living is constantly evolving, and for us, it increasingly means creating spaces that combine aesthetics, functionality, and well-being. Today, people seek environments that reflect their personalities and offer comfort. At the heart of every new product we develop is the ambition to create innovative, long-lasting designs. We place great emphasis on the selection of materials, favoring natural and recyclable options\u2014certified woods, recycled and recyclable aluminum, natural fibers, and padding.<\/p>\n\n\n\n<p>In addition, we are committed to reviving traditional craftsmanship rooted in Italian culture and territory, such as wrought iron, manual weaving, and complex woodworking. Personalization is also a key element for us: we aim to offer products that adapt to a changing lifestyle without ever compromising the elegance and identity of our brand. It may sound ambitious, but we believe that only by aiming high can you truly grow.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12091\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12091\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-brera-design-apartment-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-brera-design-apartment-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-brera-design-apartment-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-brera-design-apartment-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12090\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12090\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-brera-design-apartment-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-brera-design-apartment-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-brera-design-apartment-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-brera-design-apartment-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12085\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-comodino-abside-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12085\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-comodino-abside-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-comodino-abside-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-comodino-abside-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-comodino-abside-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What brand values do you see reflected in the project?<\/span><\/strong><\/h5>\n\n\n\n<p>This project is an authentic reflection of the values that define our brand and expresses our ability to turn designers\u2019 ideas into reality. Environmental consciousness\u2014understood both as a connection to the land and as respect for the planet\u2014is at the heart of everything we do. Equally important are the human relationships that develop throughout the creative process, with a respect for both natural and human rhythms.<\/p>\n\n\n\n<p>We share with Zanellato\/Bortotto a design approach rooted in sensitivity to color, texture, and the interplay between tradition and modernity. All of these elements clearly emerge in the custom solutions created for the Brera Design Apartment, where soft-touch upholstered wall panels in the entrance and bedroom become design features that elevate both the aesthetics and comfort of the space. These details harmonize with the materials, artisanal craftsmanship, and finishes\u2014realized using natural pigments and sealed with beeswax\u2014of the Bend-e bed, the Rideaux dresser, and the Abside nightstand.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12087\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-camera-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12087\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-camera-brera-design-apartment-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-camera-brera-design-apartment-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-camera-brera-design-apartment-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-camera-brera-design-apartment-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12086\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12086\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-2-brera-design-apartment-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-2-brera-design-apartment-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-2-brera-design-apartment-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"12088\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12088\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-rideaux-abside-brera-design-apartment-ph-irene-gaggia-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-rideaux-abside-brera-design-apartment-ph-irene-gaggia-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-rideaux-abside-brera-design-apartment-ph-irene-gaggia.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What do you hope to achieve with this project?<\/span><\/strong><\/h5>\n\n\n\n<p>I hope this project will foster new connections within the design world, both among the participating creators and with external players\u2014journalists, designers, manufacturers. What excites me most is the idea of sparking an increasingly wide and stimulating dialogue. I believe the project has the power to inspire visitors during Design Week and that the Apartment will become a place of exchange and discovery, where design is experienced not just as aesthetics, but as an authentic and engaging experience.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What was it like working with the Zanellato\/Bortotto studio, and in what aspects of their work and language do you see yourselves?<\/span><\/strong><\/h5>\n\n\n\n<p>Working with Zanellato\/Bortotto is always stimulating\u2014they bring freshness and a vision that extends beyond the horizon. Their material research is a true strength, with deep respect for the earth and its resources, a value we wholeheartedly share. Their ethics and respect for people also shine through in every interaction, making the collaboration even more meaningful.<\/p>\n\n\n\n<p>This project, in particular, was born from a poetic and evocative idea: the horizon as seen in landscape photography. A natural element, ever-changing, yet capable of evoking universal emotions. The transition of colors, the shifting nuances, and the visual harmony of the horizon serve as a guiding concept for interior design here.<\/p>\n\n\n\n<p>This translates into a sophisticated use of color, capable of defining spaces with balance and emotional intensity\u2014just like in nature. We strongly identify with this chromatic and material exploration: for us too, design is not just about function, but about experience. Zanellato\/Bortotto have created an environment that enhances Bolzan\u2019s identity and invites well-being, harmony, and contemplation\u2014just like a horizon unfolding before your eyes.<\/p>\n","protected":false,"raw":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"Combining craftsmanship and innovation, Bolzan brings its unmistakable touch to the Orizzonti project, creating spaces that promote well-being and quality rest.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>Within the <em>Orizzonti<\/em> project at Brera Design Apartment, Bolzan interprets the theme of contemporary living with a deep and thoughtful vision, blending craftsmanship, innovation, and sustainability.<br>In this interview, the brand shares its experience within the project curated by Zanellato\/Bortotto, reflecting on shared values, material choices, and the importance of creating environments that unite aesthetics, well-being, and identity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Why did the company decide to take part in the project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We chose to participate in this project because it represents an opportunity to showcase not only our manufacturing capabilities but, more importantly, our ability to meet any design challenge a designer might face. The Brera Design Apartment during Milan Design Week is an important stage for demonstrating how our products can fit harmoniously into sophisticated, contemporary settings and engage with the international design community. The Orizzonti project by Zanellato\/Bortotto explores new interpretations of living, highlighting the quality of our products and the versatility of our custom solutions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12083\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12089,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-3-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12089\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12084,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-2-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12084\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">How has the concept of contemporary living evolved for the company, and what are the key elements behind the development of new products?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The concept of contemporary living is constantly evolving, and for us, it increasingly means creating spaces that combine aesthetics, functionality, and well-being. Today, people seek environments that reflect their personalities and offer comfort. At the heart of every new product we develop is the ambition to create innovative, long-lasting designs. We place great emphasis on the selection of materials, favoring natural and recyclable options\u2014certified woods, recycled and recyclable aluminum, natural fibers, and padding.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In addition, we are committed to reviving traditional craftsmanship rooted in Italian culture and territory, such as wrought iron, manual weaving, and complex woodworking. Personalization is also a key element for us: we aim to offer products that adapt to a changing lifestyle without ever compromising the elegance and identity of our brand. It may sound ambitious, but we believe that only by aiming high can you truly grow.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12091,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12091\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12090,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12090\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12085,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-comodino-abside-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12085\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What brand values do you see reflected in the project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This project is an authentic reflection of the values that define our brand and expresses our ability to turn designers\u2019 ideas into reality. Environmental consciousness\u2014understood both as a connection to the land and as respect for the planet\u2014is at the heart of everything we do. Equally important are the human relationships that develop throughout the creative process, with a respect for both natural and human rhythms.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We share with Zanellato\/Bortotto a design approach rooted in sensitivity to color, texture, and the interplay between tradition and modernity. All of these elements clearly emerge in the custom solutions created for the Brera Design Apartment, where soft-touch upholstered wall panels in the entrance and bedroom become design features that elevate both the aesthetics and comfort of the space. These details harmonize with the materials, artisanal craftsmanship, and finishes\u2014realized using natural pigments and sealed with beeswax\u2014of the Bend-e bed, the Rideaux dresser, and the Abside nightstand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12087,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-camera-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12087\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12086,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12086\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12088,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12088\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What do you hope to achieve with this project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>I hope this project will foster new connections within the design world, both among the participating creators and with external players\u2014journalists, designers, manufacturers. What excites me most is the idea of sparking an increasingly wide and stimulating dialogue. I believe the project has the power to inspire visitors during Design Week and that the Apartment will become a place of exchange and discovery, where design is experienced not just as aesthetics, but as an authentic and engaging experience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What was it like working with the Zanellato\/Bortotto studio, and in what aspects of their work and language do you see yourselves?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Working with Zanellato\/Bortotto is always stimulating\u2014they bring freshness and a vision that extends beyond the horizon. Their material research is a true strength, with deep respect for the earth and its resources, a value we wholeheartedly share. Their ethics and respect for people also shine through in every interaction, making the collaboration even more meaningful.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This project, in particular, was born from a poetic and evocative idea: the horizon as seen in landscape photography. A natural element, ever-changing, yet capable of evoking universal emotions. The transition of colors, the shifting nuances, and the visual harmony of the horizon serve as a guiding concept for interior design here.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This translates into a sophisticated use of color, capable of defining spaces with balance and emotional intensity\u2014just like in nature. We strongly identify with this chromatic and material exploration: for us too, design is not just about function, but about experience. Zanellato\/Bortotto have created an environment that enhances Bolzan\u2019s identity and invites well-being, harmony, and contemplation\u2014just like a horizon unfolding before your eyes.<\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":10,"featured_media":12081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"introduzione\":\"Combinando artigianalit\u00e0 e innovazione, Bolzan porta nel progetto di \\u0022Orizzonti\\u0022 il suo tocco inconfondibile, creando ambienti che promuovono il benessere e un riposo di qualit\u00e0.\",\"_introduzione\":\"field_65d87614cb7bc\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>All\u2019interno del progetto <em>Orizzonti<\/em> al Brera Design Apartment, Bolzan interpreta il tema dell\u2019abitare contemporaneo con una visione profonda e sensibile, capace di coniugare artigianalit\u00e0, innovazione e sostenibilit\u00e0. In questa intervista, il brand racconta la propria esperienza nel progetto firmato dallo studio Zanellato\/Bortotto, riflettendo su valori condivisi, scelte materiche e l\u2019importanza di costruire spazi che uniscano estetica, benessere e identit\u00e0.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Perch\u00e8 l\u2019azienda ha deciso di partecipare al progetto?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Abbiamo scelto di aderire a questo progetto perch\u00e9 rappresenta un'opportunit\u00e0 per esprimere non solo le nostre capacit\u00e0 produttive, ma soprattutto la nostra attitudine a risolvere qualsiasi esigenza progettuale che un designer possa incontrare. Il Brera Design Apartment durante la Milano Design Week ha rappresentato una vetrina importante per mostrare come i nostri prodotti possano inserirsi armoniosamente in contesti sofisticati e contemporanei e dialogare con la community internazionale del design. Il progetto Orizzonti di Zanellato\/Bortotto esplora nuove interpretazioni dell\u2019abitare, mettendo in risalto la qualit\u00e0 dei nostri prodotti e la versatilit\u00e0 delle nostre soluzioni custom.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12083\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12089,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-3-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12089\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12084,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-2-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12084\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Come \u00e8 cambiato per l'azienda il concetto di abitare contemporaneo e quali sono gli elementi alla base dello sviluppo di nuovi prodotti?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Il concetto di abitare contemporaneo \u00e8 in continua evoluzione e, per noi, significa sempre pi\u00f9 creare spazi che coniughino estetica, funzionalit\u00e0 e benessere. Oggi le persone cercano ambienti che rispecchiano la loro personalit\u00e0 e che siano confortevoli. Alla base dello sviluppo di ogni nuovo prodotto c\u2019\u00e8 sempre la volont\u00e0 di creare progetti innovativi dal punto di vista del design, destinati a durare nel tempo. Poniamo grande attenzione alla scelta dei materiali, privilegiando quelli naturali e riciclabili, legni certificati, alluminio riciclabile e riciclato, imbottiture e fibre naturali. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A questo si aggiunge l\u2019impegno per il recupero di lavorazioni della tradizione, legate al territorio e alla cultura italiana come il ferro forgiato, l\u2019intreccio manuale e complesse lavorazioni del legno. Inoltre la personalizzazione \u00e8 per noi un elemento chiave: vogliamo offrire prodotti in grado di adattarsi alle esigenze di un lifestyle in trasformazione, senza mai perdere l\u2019eleganza e l\u2019identit\u00e0 del nostro brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12091,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12091\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12090,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12090\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12092,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-comodino-abside-ph-irene-gaggia-1-683x1024.jpg\" alt=\"\" class=\"wp-image-12092\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Quali sono i valori del marchio che ritrovi rappresentati nel progetto?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Questo progetto \u00e8 un riflesso autentico dei valori che definiscono il brand ed esprime la nostra capacit\u00e0 di trasformare in realt\u00e0 le idee dei designer. L\u2019attenzione all\u2019ambiente, intesa sia come territorio che come rispetto per la terra, \u00e8 al centro di ogni nostro progetto. Allo stesso modo, diamo grande valore alle relazioni umane che si costruiscono nel corso del processo creativo, rispettando i tempi della natura e delle persone. Condividiamo con lo studio Zanellato\/Bortotto un approccio progettuale basato sulla sensibilit\u00e0 per il colore, per le texture e per le contaminazioni tra tradizione e contemporaneit\u00e0.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Tutti questi elementi emergono chiaramente nelle soluzioni custom studiate per il Brera Design Apartment dove le pannellature imbottite per le pareti soft touch all\u2019ingresso e nella camera da letto diventano elementi di design che elevano l\u2019estetica e il comfort dello spazio armonizzandosi con i materiali, le lavorazioni artigianali e le finiture - realizzate con pigmenti naturali e fissati con una cera d\u2019api - del letto Bend-e, la cassettiera Rideaux e il comodino Abside.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12087,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-camera-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12087\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12086,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12086\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12088,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12088\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Com\u2019\u00e8 stato lavorare con lo studio Zanellato\/Bortotto e quali sono gli aspetti del loro lavoro e linguaggio in cui vi riconoscete?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Lavorare con Zanellato\/Bortotto \u00e8 sempre stimolante: hanno una freschezza e una visione che vanno oltre l\u2019orizzonte. La ricerca sui materiali \u00e8 il loro punto di forza, con un\u2019attenzione profonda per la terra e le sue risorse, un valore che condividiamo pienamente. Inoltre, la loro etica e il rispetto per le persone traspaiono in ogni relazione, rendendo la collaborazione ancora pi\u00f9 significativa. In particolare, questo progetto nasce da un'idea poetica e suggestiva: l\u2019orizzonte visto nelle fotografie di paesaggio. Un elemento naturale, sempre diverso, eppure capace di suscitare emozioni universali. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>La transizione di colori, le sfumature in movimento e l\u2019armonia visiva dell\u2019orizzonte diventano qui una chiave di lettura per il design d\u2019interni. Questo concetto si traduce in un uso sofisticato del colore, capace di definire gli spazi con equilibrio e intensit\u00e0 emotiva, proprio come avviene in natura. Ci riconosciamo molto in questa ricerca cromatica e materica: anche per noi il design non \u00e8 solo funzione, ma esperienza. Zanellato\/Bortotto hanno creato un ambiente che esalta l\u2019identit\u00e0 di Bolzan, invita al benessere, all\u2019armonia e alla contemplazione, proprio come un orizzonte che si apre davanti agli occhi.<\/p>\n<!-- \/wp:paragraph -->","_it_post_name":"orizzonti-estetica-e-benessere-firmate-bolzan","_it_post_excerpt":"","_it_post_title":"Orizzonti: Estetica e Benessere firmato Bolzan","_en_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"Combining craftsmanship and innovation, Bolzan brings its unmistakable touch to the Orizzonti project, creating spaces that promote well-being and quality rest.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>Within the <em>Orizzonti<\/em> project at Brera Design Apartment, Bolzan interprets the theme of contemporary living with a deep and thoughtful vision, blending craftsmanship, innovation, and sustainability.<br>In this interview, the brand shares its experience within the project curated by Zanellato\/Bortotto, reflecting on shared values, material choices, and the importance of creating environments that unite aesthetics, well-being, and identity.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">Why did the company decide to take part in the project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We chose to participate in this project because it represents an opportunity to showcase not only our manufacturing capabilities but, more importantly, our ability to meet any design challenge a designer might face. The Brera Design Apartment during Milan Design Week is an important stage for demonstrating how our products can fit harmoniously into sophisticated, contemporary settings and engage with the international design community. The Orizzonti project by Zanellato\/Bortotto explores new interpretations of living, highlighting the quality of our products and the versatility of our custom solutions.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12083,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12083\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12089,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-3-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12089\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12084,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-2-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12084\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">How has the concept of contemporary living evolved for the company, and what are the key elements behind the development of new products?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The concept of contemporary living is constantly evolving, and for us, it increasingly means creating spaces that combine aesthetics, functionality, and well-being. Today, people seek environments that reflect their personalities and offer comfort. At the heart of every new product we develop is the ambition to create innovative, long-lasting designs. We place great emphasis on the selection of materials, favoring natural and recyclable options\u2014certified woods, recycled and recyclable aluminum, natural fibers, and padding.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In addition, we are committed to reviving traditional craftsmanship rooted in Italian culture and territory, such as wrought iron, manual weaving, and complex woodworking. Personalization is also a key element for us: we aim to offer products that adapt to a changing lifestyle without ever compromising the elegance and identity of our brand. It may sound ambitious, but we believe that only by aiming high can you truly grow.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12091,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-letto-bend-e-wood-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12091\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12090,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12090\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12085,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-comodino-abside-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12085\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What brand values do you see reflected in the project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This project is an authentic reflection of the values that define our brand and expresses our ability to turn designers\u2019 ideas into reality. Environmental consciousness\u2014understood both as a connection to the land and as respect for the planet\u2014is at the heart of everything we do. Equally important are the human relationships that develop throughout the creative process, with a respect for both natural and human rhythms.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We share with Zanellato\/Bortotto a design approach rooted in sensitivity to color, texture, and the interplay between tradition and modernity. All of these elements clearly emerge in the custom solutions created for the Brera Design Apartment, where soft-touch upholstered wall panels in the entrance and bedroom become design features that elevate both the aesthetics and comfort of the space. These details harmonize with the materials, artisanal craftsmanship, and finishes\u2014realized using natural pigments and sealed with beeswax\u2014of the Bend-e bed, the Rideaux dresser, and the Abside nightstand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":12087,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-camera-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12087\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12086,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-parete-tessile-2-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12086\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":12088,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/bolzan-letti-dettaglio-cassettiera-rideaux-abside-brera-design-apartment-ph-irene-gaggia-683x1024.jpg\" alt=\"\" class=\"wp-image-12088\"\/><figcaption class=\"wp-element-caption\">Ph Irene Gaggia<\/figcaption><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What do you hope to achieve with this project?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>I hope this project will foster new connections within the design world, both among the participating creators and with external players\u2014journalists, designers, manufacturers. What excites me most is the idea of sparking an increasingly wide and stimulating dialogue. I believe the project has the power to inspire visitors during Design Week and that the Apartment will become a place of exchange and discovery, where design is experienced not just as aesthetics, but as an authentic and engaging experience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":5} -->\n<h5 class=\"wp-block-heading\"><strong><span style=\"text-decoration: underline;\">What was it like working with the Zanellato\/Bortotto studio, and in what aspects of their work and language do you see yourselves?<\/span><\/strong><\/h5>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Working with Zanellato\/Bortotto is always stimulating\u2014they bring freshness and a vision that extends beyond the horizon. Their material research is a true strength, with deep respect for the earth and its resources, a value we wholeheartedly share. Their ethics and respect for people also shine through in every interaction, making the collaboration even more meaningful.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This project, in particular, was born from a poetic and evocative idea: the horizon as seen in landscape photography. A natural element, ever-changing, yet capable of evoking universal emotions. The transition of colors, the shifting nuances, and the visual harmony of the horizon serve as a guiding concept for interior design here.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This translates into a sophisticated use of color, capable of defining spaces with balance and emotional intensity\u2014just like in nature. We strongly identify with this chromatic and material exploration: for us too, design is not just about function, but about experience. Zanellato\/Bortotto have created an environment that enhances Bolzan\u2019s identity and invites well-being, harmony, and contemplation\u2014just like a horizon unfolding before your eyes.<\/p>\n<!-- \/wp:paragraph -->","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Orizzonti: aesthetics and well-being by Bolzan","edit_language":"en","footnotes":""},"categories":[825],"tags":[844,935,967,987],"class_list":["post-12018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-protagonisti","tag-brera-design-apartment","tag-design","tag-design-di-interni","tag-zanellato-bortotto"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12018"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=12018"}],"version-history":[{"count":40,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12018\/revisions"}],"predecessor-version":[{"id":12399,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/12018\/revisions\/12399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/12081"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=12018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=12018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=12018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}