{"id":11637,"date":"2025-05-03T06:56:00","date_gmt":"2025-05-03T04:56:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=11637"},"modified":"2025-05-02T14:00:26","modified_gmt":"2025-05-02T12:00:26","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/presentazione-vallone-atelier-alla-milan-design-week-2025\/","title":{"rendered":"Unveiling Vallone\u00ae Atelier at Milan Design Week 2025","raw":"Unveiling Vallone\u00ae Atelier at Milan Design Week 2025"},"content":{"rendered":"\n<div id=\"introduzione-block_ef3a0e9c50479f5d9a9497e7e3c7f080\" class=\"introduzione\">\n    <h2 class=\"h3\">VALLONE\u00ae ATELIER redefines space. The debut of the brand extension during Milan Design Week 2025 unveiled a space where material meets emotion, form meets essence \u2014 shaping a timeless dialogue between design and substance.<\/h2>\n<\/div>\n\n\n\n<p><strong>Beyond everyday. Beyond expected.<\/strong><\/p>\n\n\n\n<p>Both provocative and calming, holistic in its ambivalence, VALLONE<sup>\u00ae<\/sup> ATELIER is anything but mainstream. It brings a new tonality to interior design, breaking norms and creating objects that tell stories.<\/p>\n\n\n\n<p>Talking soul: A repertoire that plays with materials, reshapes the familiar, and translates the perfection of contrasts into wholeness. These narrative works enrich spaces and endure through time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"11642\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_12_ETERNO-683x1024.jpg\" alt=\"\" class=\"wp-image-11642\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_12_ETERNO-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_12_ETERNO-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_12_ETERNO-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_12_ETERNO.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"11640\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_19_SOTO-683x1024.jpg\" alt=\"\" class=\"wp-image-11640\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_19_SOTO-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_19_SOTO-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_19_SOTO-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_19_SOTO.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"11641\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_18_AERRA-683x1024.jpg\" alt=\"\" class=\"wp-image-11641\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_18_AERRA-683x1024.jpg 683w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_18_AERRA-200x300.jpg 200w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_18_AERRA-768x1152.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_18_AERRA.jpg 800w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><strong>THE CORE OF NOW&nbsp;<\/strong><\/p>\n\n\n\n<p>THE CORE OF NOW: Embodying the essential \u2014 the fusion of nature and design, material and emotion. A collection rooted in the quintessence of presence. Objects that transcend the elements, translate being into form.<\/p>\n\n\n\n<p>This collection merges the raw power of nature with the clarity of shape. Stainless steel and natural stone engage in a dynamic dialogue: cool and warm, smooth and organic, precise geometry and archaic texture. Each piece is more than function \u2014 it is an artifact, created for moments that endure.<\/p>\n\n\n\n<p>Transforming space into a stage of presence, product into essence. It is an experience of space, a play of textures that awakens the senses. These objects demand to be perceived \u2014 acknowledged and felt. Materiality and form that embrace the past and shape it for the present. The result: a balance of permanence and sensuality. THE CORE OF NOW<strong> <\/strong>is not a reduction to substance, but an expansion \u2014 embracing the element that connects everything.<\/p>\n\n\n\n<p>More information: <a href=\"http:\/\/www.atelier.vallone.de\">www.atelier.vallone.de<\/a>\u00a0<br>Instagram: @vallonebath<\/p>\n","protected":false,"raw":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"VALLONE\u00ae ATELIER redefines space. The debut of the brand extension during Milan Design Week 2025 unveiled a space where material meets emotion, form meets essence \u2014 shaping a timeless dialogue between design and substance.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Beyond everyday. Beyond expected.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Both provocative and calming, holistic in its ambivalence, VALLONE<sup>\u00ae<\/sup> ATELIER is anything but mainstream. It brings a new tonality to interior design, breaking norms and creating objects that tell stories.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Talking soul: A repertoire that plays with materials, reshapes the familiar, and translates the perfection of contrasts into wholeness. These narrative works enrich spaces and endure through time.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11642,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_12_ETERNO-683x1024.jpg\" alt=\"\" class=\"wp-image-11642\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":11640,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_19_SOTO-683x1024.jpg\" alt=\"\" class=\"wp-image-11640\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":11641,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_18_AERRA-683x1024.jpg\" alt=\"\" class=\"wp-image-11641\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><strong>THE CORE OF NOW&nbsp;<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>THE CORE OF NOW: Embodying the essential \u2014 the fusion of nature and design, material and emotion. A collection rooted in the quintessence of presence. Objects that transcend the elements, translate being into form.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This collection merges the raw power of nature with the clarity of shape. Stainless steel and natural stone engage in a dynamic dialogue: cool and warm, smooth and organic, precise geometry and archaic texture. Each piece is more than function \u2014 it is an artifact, created for moments that endure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Transforming space into a stage of presence, product into essence. It is an experience of space, a play of textures that awakens the senses. These objects demand to be perceived \u2014 acknowledged and felt. Materiality and form that embrace the past and shape it for the present. The result: a balance of permanence and sensuality. THE CORE OF NOW<strong> <\/strong>is not a reduction to substance, but an expansion \u2014 embracing the element that connects everything.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>More information: <a href=\"http:\/\/www.atelier.vallone.de\">www.atelier.vallone.de<\/a>\u00a0<br>Instagram: @vallonebath<\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":11639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"introduzione\":\"VALLONE\u00ae ATELIER ridefinisce lo spazio. Durante la Milan Design Week 2025, il debutto di questa brand extension ha svelato un luogo in cui materia ed emozione, forma ed essenza si incontrano \u2013 dando vita a un dialogo senza tempo tra design e sostanza.\",\"_introduzione\":\"field_65d87614cb7bc\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>Beyond everyday. Beyond expected.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Provocatorio e rilassante al tempo stesso, olistico nella sua ambivalenza, VALLONE\u00ae ATELIER non segue le convenzioni. Introduce un nuovo linguaggio nel design d\u2019interni, rompendo gli schemi e creando oggetti che raccontano storie.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Talking soul: Un repertorio che gioca con i materiali, reinterpreta il familiare e trasforma il contrasto in armonia. Opere che arricchiscono gli spazi e resistono al tempo.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11642,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_12_ETERNO-683x1024.jpg\" alt=\"\" class=\"wp-image-11642\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":11640,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_19_SOTO-683x1024.jpg\" alt=\"\" class=\"wp-image-11640\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":11641,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_18_AERRA-683x1024.jpg\" alt=\"\" class=\"wp-image-11641\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><strong>THE CORE OF NOW&nbsp;<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>THE CORE OF NOW: La fusione essenziale di natura e design, materia ed emozione. Una collezione radicata nella pura presenza. Oggetti che trascendono la materia e traducono l\u2019essere in forma.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Questa collezione unisce la forza primordiale della natura con la purezza delle linee. L\u2019acciaio inossidabile e la pietra naturale dialogano tra loro: freddo e caldo, liscio e organico, geometria rigorosa e texture arcaiche. Ogni pezzo \u00e8 pi\u00f9 di una funzione \u2013 \u00e8 un artefatto, creato per momenti destinati a durare.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Uno spazio che diventa un palcoscenico di presenza, un prodotto che si trasforma in essenza. Un\u2019esperienza materica, un gioco di texture che stimola i sensi. Oggetti che vogliono essere percepiti, riconosciuti, sentiti. Materialit\u00e0 e forma che abbracciano il passato e lo modellano per il presente. Il risultato: un equilibrio tra permanenza e sensualit\u00e0.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>THE CORE OF NOW<strong> <\/strong>non \u00e8 una riduzione alla sostanza, ma un\u2019espansione \u2013 un invito a esplorare l\u2019elemento che connette ogni cosa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Informazioni:<strong> <\/strong><a href=\"http:\/\/www.atelier.vallone.de\">www.atelier.vallone.de<br><\/a>Instagram: @vallonebath<\/p>\n<!-- \/wp:paragraph -->","_it_post_name":"presentazione-vallone-atelier-alla-milan-design-week-2025","_it_post_excerpt":"","_it_post_title":"Presentazione Vallone\u00ae Atelier alla Milan Design Week 2025","_en_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"VALLONE\u00ae ATELIER redefines space. The debut of the brand extension during Milan Design Week 2025 unveiled a space where material meets emotion, form meets essence \u2014 shaping a timeless dialogue between design and substance.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Beyond everyday. Beyond expected.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Both provocative and calming, holistic in its ambivalence, VALLONE<sup>\u00ae<\/sup> ATELIER is anything but mainstream. It brings a new tonality to interior design, breaking norms and creating objects that tell stories.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Talking soul: A repertoire that plays with materials, reshapes the familiar, and translates the perfection of contrasts into wholeness. These narrative works enrich spaces and endure through time.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:gallery {\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- wp:image {\"id\":11642,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_12_ETERNO-683x1024.jpg\" alt=\"\" class=\"wp-image-11642\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":11640,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_19_SOTO-683x1024.jpg\" alt=\"\" class=\"wp-image-11640\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:image {\"id\":11641,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/05\/VALLONE-ATELIER_18_AERRA-683x1024.jpg\" alt=\"\" class=\"wp-image-11641\"\/><\/figure>\n<!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:paragraph -->\n<p><strong>THE CORE OF NOW&nbsp;<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>THE CORE OF NOW: Embodying the essential \u2014 the fusion of nature and design, material and emotion. A collection rooted in the quintessence of presence. Objects that transcend the elements, translate being into form.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This collection merges the raw power of nature with the clarity of shape. Stainless steel and natural stone engage in a dynamic dialogue: cool and warm, smooth and organic, precise geometry and archaic texture. Each piece is more than function \u2014 it is an artifact, created for moments that endure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Transforming space into a stage of presence, product into essence. It is an experience of space, a play of textures that awakens the senses. These objects demand to be perceived \u2014 acknowledged and felt. Materiality and form that embrace the past and shape it for the present. The result: a balance of permanence and sensuality. THE CORE OF NOW<strong> <\/strong>is not a reduction to substance, but an expansion \u2014 embracing the element that connects everything.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>More information: <a href=\"http:\/\/www.atelier.vallone.de\">www.atelier.vallone.de<\/a>\u00a0<br>Instagram: @vallonebath<\/p>\n<!-- \/wp:paragraph -->","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Unveiling Vallone\u00ae Atelier at Milan Design Week 2025","edit_language":"en","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/11637"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=11637"}],"version-history":[{"count":10,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/11637\/revisions"}],"predecessor-version":[{"id":11657,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/11637\/revisions\/11657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/11639"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=11637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=11637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=11637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}