{"id":11041,"date":"2025-04-05T07:00:00","date_gmt":"2025-04-05T05:00:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=11041"},"modified":"2025-04-05T11:44:50","modified_gmt":"2025-04-05T09:44:50","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/lightness-of-being\/","title":{"rendered":"Alias presents: Lightness of being","raw":"Alias presents: Lightness of being"},"content":{"rendered":"\n
\n

At the Fuorisalone, a tribute to the lightness of shapes and materials.<\/h2>\n<\/div>\n\n\n\n

Brera Design Week 2025 – The historic Italian company Alias<\/strong>, in the setting of Fondazione Matalon<\/strong>, a cultural and artistic pole, presents new collections developed with signatures that continue to contribute to the brand’s values, between functionality and creative experimentation.<\/p>\n\n\n\n

In the heart of Milan, at Foro Buonaparte 67, the brand presents its new designs under the theme \u2018Lightness of being\u2019<\/strong>, celebrating the lightness of shapes and materials in its new collections and paying homage to its legacy of design excellence.<\/p>\n\n\n\n

\u2018Lightness of being<\/strong>\u2019 is reflected within an immersive journey that enhances the products in realistic environments. The exhibition concept emphasises aesthetics and functionality, ranging from the living room to the office to reflect contemporary living.<\/p>\n\n\n\n

The new creations fit into the Foundation’s spaces as essentia<\/strong>l, \u2018weightless\u2019 objects, in a perfect balance between innovation and tradition, aesthetics and function, embodying the vision of timeless design and its founding philosophy encapsulated in the poetics of \u2018Something Else\u2019.<\/p>\n\n\n\n

One of the most eagerly awaited moments is the return of the collaboration with Mario Botta<\/strong>, the famous Ticino architect. A bond that began in 1982 and continues today with the presentation of two new collections characterised by geometric and rigorous forms<\/strong> that dialogue with the surrounding space, combining functionality and formal expressiveness.<\/p>\n\n\n\n

Alongside Botta’s creations, Alias is also presenting new products by Paolo Rizzatto, Riccardo Blumer, Patrick Norguet and Daniel Rybakken.<\/strong><\/p>\n\n\n\n

Alias at Brera Design Week 2025 celebrates lightness as the essence of design, combining aesthetics and functionality. With new collections and prestigious collaborations, the brand reaffirms its innovative vision, making this event a must for design lovers.<\/p>\n\n\n\n

More: <\/strong>https:\/\/alias.design\/<\/strong><\/a><\/p>\n\n\n\n

Alias, LIGHTNESS OF BEING 
Fondazione Matalon 
Foro Buonaparte 67, Milan<\/p>\n","protected":false,"raw":"\n\n\n

Brera Design Week 2025 - The historic Italian company Alias<\/strong>, in the setting of Fondazione Matalon<\/strong>, a cultural and artistic pole, presents new collections developed with signatures that continue to contribute to the brand's values, between functionality and creative experimentation.<\/p>\n\n\n\n

In the heart of Milan, at Foro Buonaparte 67, the brand presents its new designs under the theme \u2018Lightness of being\u2019<\/strong>, celebrating the lightness of shapes and materials in its new collections and paying homage to its legacy of design excellence.<\/p>\n\n\n\n

\u2018Lightness of being<\/strong>\u2019 is reflected within an immersive journey that enhances the products in realistic environments. The exhibition concept emphasises aesthetics and functionality, ranging from the living room to the office to reflect contemporary living.<\/p>\n\n\n\n

The new creations fit into the Foundation's spaces as essentia<\/strong>l, \u2018weightless\u2019 objects, in a perfect balance between innovation and tradition, aesthetics and function, embodying the vision of timeless design and its founding philosophy encapsulated in the poetics of \u2018Something Else\u2019.<\/p>\n\n\n\n

One of the most eagerly awaited moments is the return of the collaboration with Mario Botta<\/strong>, the famous Ticino architect. A bond that began in 1982 and continues today with the presentation of two new collections characterised by geometric and rigorous forms<\/strong> that dialogue with the surrounding space, combining functionality and formal expressiveness.<\/p>\n\n\n\n

Alongside Botta's creations, Alias is also presenting new products by Paolo Rizzatto, Riccardo Blumer, Patrick Norguet and Daniel Rybakken.<\/strong><\/p>\n\n\n\n

Alias at Brera Design Week 2025 celebrates lightness as the essence of design, combining aesthetics and functionality. With new collections and prestigious collaborations, the brand reaffirms its innovative vision, making this event a must for design lovers.<\/p>\n\n\n\n

More: <\/strong>https:\/\/alias.design\/<\/strong><\/a><\/p>\n\n\n\n

Alias, LIGHTNESS OF BEING 
Fondazione Matalon 
Foro Buonaparte 67, Milan<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":9,"featured_media":11042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Brera Design Week 2025 \u2013 La storica azienda italiana Alias<\/strong>, nella cornice di Fondazione Matalon<\/strong>, polo culturale e artistico, presenta nuove collezioni sviluppate con firme che continuano a dare il loro contributo nei valori del brand, tra funzionalit\u00e0 e sperimentazione creativa.<\/p>\n\n\n\n

Nel cuore di Milano, in Foro Buonaparte 67<\/strong>, il brand presenta i nuovi progetti sotto il tema \"Lightness of being<\/strong>\", celebrando la leggerezza delle forme e dei materiali nelle sue nuove collezioni e rendendo omaggio alla sua eredit\u00e0 di eccellenza nel design.<\/p>\n\n\n\n

\u201cLightness of being\u201d si riflette all\u2019interno di un percorso immersivo<\/strong> che valorizza i prodotti in ambienti realistici<\/strong>. Il concept espositivo enfatizza estetica e funzionalit\u00e0, spaziando dal living all\u2019ufficio per riflettere il vivere contemporaneo<\/strong>.<\/p>\n\n\n\n

Le nuove creazioni si inseriscono negli spazi della Fondazione come oggetti essenziali, \u201csenza peso\u201d, in un equilibrio perfetto<\/strong> tra innovazione e tradizione, estetica e funzione, incarnando la visione di un design senza tempo<\/strong> e la sua filosofia fondante racchiusa nella poetica del \u201cSomething Else<\/strong>\u201d.<\/p>\n\n\n\n

Uno dei momenti pi\u00f9 attesi \u00e8 il ritorno della collaborazione con Mario Botta<\/strong>, celebre architetto ticinese. Un legame nato nel 1982 e che prosegue oggi con la presentazione di due nuove collezioni<\/strong> caratterizzate da forme geometriche e rigorose che dialogano con lo spazio circostante, unendo funzionalit\u00e0 ed espressivit\u00e0 formale.<\/p>\n\n\n\n

Accanto alle creazioni di Botta, Alias presenta anche le novit\u00e0 di Paolo Rizzatto, Riccardo Blumer, Patrick Norguet e Daniel Rybakken.<\/strong><\/p>\n\n\n\n

Alias alla Brera Design Week 2025 celebra la leggerezza come essenza del design, unendo estetica e funzionalit\u00e0. Con nuove collezioni e collaborazioni prestigiose, il brand riafferma la sua visione innovativa, rendendo questo evento un appuntamento imperdibile per gli amanti del design.<\/p>\n\n\n\n

Scopri di pi\u00f9 sul sito: <\/strong>https:\/\/alias.design\/<\/strong><\/a><\/p>\n\n\n\n

Alias, LIGHTNESS OF BEING 
Fondazione Matalon 
Foro Buonaparte 67, Milano<\/p>\n","_it_post_name":"lightness-of-being","_it_post_excerpt":"","_it_post_title":"Alias presenta: Lightness of being","_en_post_content":"\n\n\n

Brera Design Week 2025 - The historic Italian company Alias<\/strong>, in the setting of Fondazione Matalon<\/strong>, a cultural and artistic pole, presents new collections developed with signatures that continue to contribute to the brand's values, between functionality and creative experimentation.<\/p>\n\n\n\n

In the heart of Milan, at Foro Buonaparte 67, the brand presents its new designs under the theme \u2018Lightness of being\u2019<\/strong>, celebrating the lightness of shapes and materials in its new collections and paying homage to its legacy of design excellence.<\/p>\n\n\n\n

\u2018Lightness of being<\/strong>\u2019 is reflected within an immersive journey that enhances the products in realistic environments. The exhibition concept emphasises aesthetics and functionality, ranging from the living room to the office to reflect contemporary living.<\/p>\n\n\n\n

The new creations fit into the Foundation's spaces as essentia<\/strong>l, \u2018weightless\u2019 objects, in a perfect balance between innovation and tradition, aesthetics and function, embodying the vision of timeless design and its founding philosophy encapsulated in the poetics of \u2018Something Else\u2019.<\/p>\n\n\n\n

One of the most eagerly awaited moments is the return of the collaboration with Mario Botta<\/strong>, the famous Ticino architect. A bond that began in 1982 and continues today with the presentation of two new collections characterised by geometric and rigorous forms<\/strong> that dialogue with the surrounding space, combining functionality and formal expressiveness.<\/p>\n\n\n\n

Alongside Botta's creations, Alias is also presenting new products by Paolo Rizzatto, Riccardo Blumer, Patrick Norguet and Daniel Rybakken.<\/strong><\/p>\n\n\n\n

Alias at Brera Design Week 2025 celebrates lightness as the essence of design, combining aesthetics and functionality. With new collections and prestigious collaborations, the brand reaffirms its innovative vision, making this event a must for design lovers.<\/p>\n\n\n\n

More: <\/strong>https:\/\/alias.design\/<\/strong><\/a><\/p>\n\n\n\n

Alias, LIGHTNESS OF BEING 
Fondazione Matalon 
Foro Buonaparte 67, Milan<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Alias presents: Lightness of being","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,935,837,838],"class_list":["post-11041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/11041"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=11041"}],"version-history":[{"count":11,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/11041\/revisions"}],"predecessor-version":[{"id":11256,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/11041\/revisions\/11256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/11042"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=11041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=11041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=11041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}