{"id":10981,"date":"2025-04-06T07:00:00","date_gmt":"2025-04-06T05:00:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=10981"},"modified":"2025-04-04T16:13:42","modified_gmt":"2025-04-04T14:13:42","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/broot-porta-pietra-portoghese-milano-design-week\/","title":{"rendered":"Broot brings Portuguese stone to Milan Design Week","raw":"Broot brings Portuguese stone to Milan Design Week"},"content":{"rendered":"\n
\n

BROOT presents Dialogues, a collection that explores the potential of Portuguese natural stone through the dialogue between design, art, and sustainability.<\/h2>\n<\/div>\n\n\n\n

With a confirmed presence at Milan Design Week from April 7 to 13, the \u201cDialogues\u201d collection is heading to Milan to represent the Broot project at one of the world’s leading design events. Comprising unique design pieces, it will make a significant contribution to promoting Portuguese natural stone in the international market.<\/p>\n\n\n\n

Broot \u2013 Dialogues from Within<\/strong> is the latest project led by ASSIMAGRA<\/strong>, aimed at enhancing traditional materials and their origins, with Portuguese natural stone as the central element.<\/p>\n\n\n\n

Created to diversify this sector’s export potential and project the national industry, Broot stands out for its experimental approach, placing stone in dialogue with different sustainable materials from various regions of the country. At its core, it functions as a laboratory of innovation and creativity<\/strong>, fostering new partnerships and collections of original design pieces, developed with great pride.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n<\/figure>\n\n\n\n

Titled \u201cDialogues\u201d<\/strong>, the first Broot Collection<\/strong> is curated and produced by OLIVAH<\/strong> and emerges from the dialogue between designers, artists, and architects with different contemporary artistic visions, including Studio Anansi, Studio Olivah, V\u00edtor Reis Cer\u00e2mica, JMM Design Studio, and Est\u00fadio Eneida Lombe Tavares.<\/strong><\/p>\n\n\n\n

Although it consists of 25 pieces from individual collections<\/strong>, only five<\/strong> will be exhibited at Milan Design Week, a key event for design professionals<\/strong>.<\/p>\n\n\n\n

More than just amplifying recognition of Portugal\u2019s high-quality natural stone worldwide, the \u201cDialogues\u201d collection invites audiences to discover the stories and traditions of our country<\/strong> through unique pieces. After this event, these works will continue to be showcased in international events such as NYCxDESIGN and Expo 2025 Osaka<\/strong>.
Follow us at www.broot.pt<\/strong><\/a> and on social media.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

The Broot project<\/strong> is promoted and coordinated by ASSIMAGRA \u2013 Portuguese Association for the Mineral Resources Industry<\/strong>, an entity that drives, enhances, and contributes to the growth of the natural stone sector. The project is funded by the Recovery and Resilience Plan (PRR)<\/strong> as part of the Sustainable StonebyPORTUGAL Green Agenda<\/strong>.<\/p>\n","protected":false,"raw":"\n\n\n

With a confirmed presence at Milan Design Week from April 7 to 13, the \u201cDialogues\u201d collection is heading to Milan to represent the Broot project at one of the world's leading design events. Comprising unique design pieces, it will make a significant contribution to promoting Portuguese natural stone in the international market.<\/p>\n\n\n\n

Broot \u2013 Dialogues from Within<\/strong> is the latest project led by ASSIMAGRA<\/strong>, aimed at enhancing traditional materials and their origins, with Portuguese natural stone as the central element.<\/p>\n\n\n\n

Created to diversify this sector's export potential and project the national industry, Broot stands out for its experimental approach, placing stone in dialogue with different sustainable materials from various regions of the country. At its core, it functions as a laboratory of innovation and creativity<\/strong>, fostering new partnerships and collections of original design pieces, developed with great pride.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Titled \u201cDialogues\u201d<\/strong>, the first Broot Collection<\/strong> is curated and produced by OLIVAH<\/strong> and emerges from the dialogue between designers, artists, and architects with different contemporary artistic visions, including Studio Anansi, Studio Olivah, V\u00edtor Reis Cer\u00e2mica, JMM Design Studio, and Est\u00fadio Eneida Lombe Tavares.<\/strong><\/p>\n\n\n\n

Although it consists of 25 pieces from individual collections<\/strong>, only five<\/strong> will be exhibited at Milan Design Week, a key event for design professionals<\/strong>.<\/p>\n\n\n\n

More than just amplifying recognition of Portugal\u2019s high-quality natural stone worldwide, the \u201cDialogues\u201d collection invites audiences to discover the stories and traditions of our country<\/strong> through unique pieces. After this event, these works will continue to be showcased in international events such as NYCxDESIGN and Expo 2025 Osaka<\/strong>.
Follow us at www.broot.pt<\/strong><\/a> and on social media.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

The Broot project<\/strong> is promoted and coordinated by ASSIMAGRA \u2013 Portuguese Association for the Mineral Resources Industry<\/strong>, an entity that drives, enhances, and contributes to the growth of the natural stone sector. The project is funded by the Recovery and Resilience Plan (PRR)<\/strong> as part of the Sustainable StonebyPORTUGAL Green Agenda<\/strong>.<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":9,"featured_media":10982,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Con una presenza confermata alla Milan Design Week dal 7 al 13 aprile, la collezione \"Dialoghi\" si dirige a Milano per rappresentare il progetto BROOT<\/strong> in uno degli eventi di design pi\u00f9 importanti al mondo. Composta da pezzi di design unici, dar\u00e0 un contributo significativo alla promozione della pietra naturale portoghese<\/strong> sul mercato internazionale.<\/p>\n\n\n\n

BROOT \u2013 Dialoghi Interiori \u00e8 l'ultimo progetto promosso da ASSIMAGRA, con l\u2019obiettivo di valorizzare i materiali tradizionali e le loro origini, avendo come elemento centrale la pietra naturale portoghese.<\/p>\n\n\n\n

Creato per diversificare il potenziale di esportazione del settore e proiettare l\u2019industria nazionale, BROOT si distingue per il suo approccio sperimentale<\/strong>, mettendo in dialogo la pietra con diversi materiali sostenibili provenienti da varie regioni del paese. Al suo cuore, funziona come un laboratorio di innovazione e creativit\u00e0, favorendo nuove collaborazioni e collezioni di pezzi di design originali<\/strong>, sviluppati con grande orgoglio.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Intitolata \"Dialoghi\", la prima collezione BROOT<\/strong> \u00e8 curata e prodotta da OLIVAH<\/strong> e nasce dal dialogo tra designer, artisti e architetti con diverse visioni artistiche contemporanee, tra cui Studio Anansi, Studio Olivah, V\u00edtor Reis Cer\u00e2mica, JMM Design Studio ed Est\u00fadio Eneida Lombe Tavares<\/strong>.<\/p>\n\n\n\n

Sebbene composta da 25 pezzi di collezioni individuali, solo cinque saranno esposti durante la Milano Design Week, evento chiave per i professionisti del design.<\/p>\n\n\n\n

Pi\u00f9 che amplificare il riconoscimento della pietra naturale portoghese di alta qualit\u00e0 nel mondo, la collezione \"Dialoghi\" invita il pubblico a scoprire le storie e le tradizioni<\/strong> del nostro paese attraverso pezzi unici. Dopo questo evento, le opere continueranno ad essere presentate in eventi internazionali come NYCxDESIGN e Expo 2025 Osaka.
Seguici su www.broot.pt<\/a> e sui social media.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Il progetto BROOT \u00e8 promosso e coordinato da ASSIMAGRA \u2013 Associazione Portoghese dell\u2019Industria delle Risorse Minerarie, un ente che guida, valorizza e contribuisce alla crescita del settore della pietra naturale<\/strong>. Il progetto \u00e8 finanziato dal Piano di Ripresa e Resilienza (PRR) nell'ambito della Green Agenda Sustainable StonebyPORTUGAL.<\/p>\n","_it_post_name":"broot-porta-pietra-portoghese-milano-design-week","_it_post_excerpt":"","_it_post_title":"BROOT porta la pietra portoghese alla Milano Design Week","_en_post_content":"\n\n\n

With a confirmed presence at Milan Design Week from April 7 to 13, the \u201cDialogues\u201d collection is heading to Milan to represent the Broot project at one of the world's leading design events. Comprising unique design pieces, it will make a significant contribution to promoting Portuguese natural stone in the international market.<\/p>\n\n\n\n

Broot \u2013 Dialogues from Within<\/strong> is the latest project led by ASSIMAGRA<\/strong>, aimed at enhancing traditional materials and their origins, with Portuguese natural stone as the central element.<\/p>\n\n\n\n

Created to diversify this sector's export potential and project the national industry, Broot stands out for its experimental approach, placing stone in dialogue with different sustainable materials from various regions of the country. At its core, it functions as a laboratory of innovation and creativity<\/strong>, fostering new partnerships and collections of original design pieces, developed with great pride.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Titled \u201cDialogues\u201d<\/strong>, the first Broot Collection<\/strong> is curated and produced by OLIVAH<\/strong> and emerges from the dialogue between designers, artists, and architects with different contemporary artistic visions, including Studio Anansi, Studio Olivah, V\u00edtor Reis Cer\u00e2mica, JMM Design Studio, and Est\u00fadio Eneida Lombe Tavares.<\/strong><\/p>\n\n\n\n

Although it consists of 25 pieces from individual collections<\/strong>, only five<\/strong> will be exhibited at Milan Design Week, a key event for design professionals<\/strong>.<\/p>\n\n\n\n

More than just amplifying recognition of Portugal\u2019s high-quality natural stone worldwide, the \u201cDialogues\u201d collection invites audiences to discover the stories and traditions of our country<\/strong> through unique pieces. After this event, these works will continue to be showcased in international events such as NYCxDESIGN and Expo 2025 Osaka<\/strong>.
Follow us at www.broot.pt<\/strong><\/a> and on social media.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

The Broot project<\/strong> is promoted and coordinated by ASSIMAGRA \u2013 Portuguese Association for the Mineral Resources Industry<\/strong>, an entity that drives, enhances, and contributes to the growth of the natural stone sector. The project is funded by the Recovery and Resilience Plan (PRR)<\/strong> as part of the Sustainable StonebyPORTUGAL Green Agenda<\/strong>.<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Broot brings Portuguese stone to Milan Design Week","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,935,837,838],"class_list":["post-10981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10981"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=10981"}],"version-history":[{"count":19,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10981\/revisions"}],"predecessor-version":[{"id":11209,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10981\/revisions\/11209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/10982"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=10981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=10981"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=10981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}