{"id":10599,"date":"2025-04-02T06:00:00","date_gmt":"2025-04-02T06:00:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=10599"},"modified":"2025-04-04T10:48:17","modified_gmt":"2025-04-04T08:48:17","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/chiaroscuro-fim-umbrellas-coro-italia\/","title":{"rendered":"Chiaroscuro. Fim Umbrellas & Coro Italia","raw":"Chiaroscuro. Fim Umbrellas & Coro Italia"},"content":{"rendered":"\n
\n

Fim Umbrellas and Coro Italia return to the Biblioteca Umanistica dell\u2019Incoronata with Chiaroscuro, an installation designed by 967arch and featuring an exclusive collaboration with Etro Home Textile.<\/h2>\n<\/div>\n\n\n\n

Fim Umbrellas and Coro Italia are proud to return to the Biblioteca Umanistica dell\u2019Incoronata <\/strong>with Chiaroscuro<\/em>. Curated and designed by 967arch<\/strong>, the companies\u2019 Art Director, the installation is a collective project that highlights the power of collaboration between companies, designers, and professionals to communicate Fim and Coro\u2019s outdoor vision and their artistic, cultural, and ethical values.<\/p>\n\n\n\n

Among the collaborations, the most significant is the partnership between Fim and Etro Home Textile<\/strong>, born from the desire to dress Fim\u2019s umbrellas with the iconic fabrics of the Milanese brand. At the entrance of the Biblioteca, two umbrellas will be showcased, specially crafted with Arnica<\/em><\/strong>, the emblematic fabric celebrating its 40th anniversary. <\/p>\n\n\n\n

The installation unfolds through the spaces of the Biblioteca and the outdoor area. The landscape design is entrusted to Silvia Ghirelli<\/strong>. The open-air lobby will host the Ambience<\/em><\/strong> umbrella collection, featuring a new graphic concept by Marialaura Irvine<\/strong>. The Sala degli Archi will showcase the new Coro Italia\u2019s Terraferma<\/em><\/strong> collection, designed by 967arch. <\/p>\n\n\n\n

Art will also play a key role, thanks to Galleria Giovanni Bonelli<\/strong>, which will curate a selection of artworks to engage in dialogue with the design pieces on display.<\/p>\n\n\n\n

Biblioteca Umanistica dell\u2019Incoronata
Corso Garibaldi 116
8 -13 April 2025
@fimumbrellas | @coro_italia
www.fim-umbrellas.com\/it<\/a><\/p>\n","protected":false,"raw":"\n\n\n

Fim Umbrellas and Coro Italia are proud to return to the Biblioteca Umanistica dell\u2019Incoronata <\/strong>with Chiaroscuro<\/em>. Curated and designed by 967arch<\/strong>, the companies\u2019 Art Director, the installation is a collective project that highlights the power of collaboration between companies, designers, and professionals to communicate Fim and Coro\u2019s outdoor vision and their artistic, cultural, and ethical values.<\/p>\n\n\n\n

Among the collaborations, the most significant is the partnership between Fim and Etro Home Textile<\/strong>, born from the desire to dress Fim\u2019s umbrellas with the iconic fabrics of the Milanese brand. At the entrance of the Biblioteca, two umbrellas will be showcased, specially crafted with Arnica<\/em><\/strong>, the emblematic fabric celebrating its 40th anniversary. <\/p>\n\n\n\n

The installation unfolds through the spaces of the Biblioteca and the outdoor area. The landscape design is entrusted to Silvia Ghirelli<\/strong>. The open-air lobby will host the Ambience<\/em><\/strong> umbrella collection, featuring a new graphic concept by Marialaura Irvine<\/strong>. The Sala degli Archi will showcase the new Coro Italia\u2019s Terraferma<\/em><\/strong> collection, designed by 967arch. <\/p>\n\n\n\n

Art will also play a key role, thanks to Galleria Giovanni Bonelli<\/strong>, which will curate a selection of artworks to engage in dialogue with the design pieces on display.<\/p>\n\n\n\n

Biblioteca Umanistica dell\u2019Incoronata
Corso Garibaldi 116
8 -13 April 2025
@fimumbrellas | @coro_italia
www.fim-umbrellas.com\/it<\/a><\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":9,"featured_media":10608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Fim Umbrellas e Coro Italia sono orgogliosi di ritornare, con Chiaroscuro<\/em>, alla Biblioteca Umanistica dell\u2019Incoronata<\/strong>. Curata e progettata da 967arch<\/strong>, Art Director delle aziende, l\u2019installazione \u00e8 un progetto corale che si concentra sul potere della collaborazione tra aziende, designer e professionisti per comunicare la visione outdoor di Fim e Coro e il loro mondo di riferimenti artistici, culturali e valoriali. <\/p>\n\n\n\n

Tra le collaborazioni, la pi\u00f9 rilevante \u00e8 quella tra Fim ed Etro Home Textile<\/strong>, nata dal desiderio della prima di poter vestire i propri ombrelloni con gli iconici tessuti dell\u2019azienda milanese. Ai lati dell\u2019ingresso della Biblioteca si troveranno due ombrelloni confezionati con Arnica<\/em><\/strong>, tessuto che festeggia i quarant\u2019anni di vita.<\/p>\n\n\n\n

L\u2019installazione si snoda tra gli ambienti della Biblioteca e lo spazio antistante l\u2019ingresso<\/strong>. Il progetto del verde \u00e8 affidato alla paesaggista Silvia Ghirelli<\/strong>. Il vestibolo a cielo aperto ospiter\u00e0 la collezione di ombrelloni Ambience<\/em><\/strong>, con la nuova grafica firmata Marialaura Irvine<\/strong>. La Sala degli Archi accoglier\u00e0 la nuova collezione Terraferma<\/em><\/strong> di Coro Italia, disegnata da 967arch.<\/p>\n\n\n\n

L\u2019arte sar\u00e0 presente grazie alla Galleria Giovanni Bonelli<\/strong>, che selezioner\u00e0 alcune opere per dialogare con il design in mostra.<\/p>\n\n\n\n

Biblioteca Umanistica dell\u2019Incoronata
Corso Garibaldi 116\u00a0
8-13 aprile 2025
@fimumbrellas | @coro_italia
www.fim-umbrellas.com\/it<\/a><\/p>\n","_it_post_name":"chiaroscuro-fim-umbrellas-coro-italia","_it_post_excerpt":"","_it_post_title":"Chiaroscuro. Fim Umbrellas & Coro Italia","_en_post_content":"\n\n\n

Fim Umbrellas and Coro Italia are proud to return to the Biblioteca Umanistica dell\u2019Incoronata <\/strong>with Chiaroscuro<\/em>. Curated and designed by 967arch<\/strong>, the companies\u2019 Art Director, the installation is a collective project that highlights the power of collaboration between companies, designers, and professionals to communicate Fim and Coro\u2019s outdoor vision and their artistic, cultural, and ethical values.<\/p>\n\n\n\n

Among the collaborations, the most significant is the partnership between Fim and Etro Home Textile<\/strong>, born from the desire to dress Fim\u2019s umbrellas with the iconic fabrics of the Milanese brand. At the entrance of the Biblioteca, two umbrellas will be showcased, specially crafted with Arnica<\/em><\/strong>, the emblematic fabric celebrating its 40th anniversary. <\/p>\n\n\n\n

The installation unfolds through the spaces of the Biblioteca and the outdoor area. The landscape design is entrusted to Silvia Ghirelli<\/strong>. The open-air lobby will host the Ambience<\/em><\/strong> umbrella collection, featuring a new graphic concept by Marialaura Irvine<\/strong>. The Sala degli Archi will showcase the new Coro Italia\u2019s Terraferma<\/em><\/strong> collection, designed by 967arch. <\/p>\n\n\n\n

Art will also play a key role, thanks to Galleria Giovanni Bonelli<\/strong>, which will curate a selection of artworks to engage in dialogue with the design pieces on display.<\/p>\n\n\n\n

Biblioteca Umanistica dell\u2019Incoronata
Corso Garibaldi 116
8 -13 April 2025
@fimumbrellas | @coro_italia
www.fim-umbrellas.com\/it<\/a><\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Chiaroscuro. Fim Umbrellas & Coro Italia","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,935,837,838],"class_list":["post-10599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10599"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=10599"}],"version-history":[{"count":16,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10599\/revisions"}],"predecessor-version":[{"id":11091,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10599\/revisions\/11091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/10608"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=10599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=10599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=10599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}