{"id":10457,"date":"2025-03-31T06:30:00","date_gmt":"2025-03-31T06:30:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=10457"},"modified":"2025-03-30T12:37:53","modified_gmt":"2025-03-30T12:37:53","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/estetica-attraversa-tempo-flexform\/","title":{"rendered":"An aesthetic expression that moves through time","raw":"An aesthetic expression that moves through time"},"content":{"rendered":"\n<div id=\"introduzione-block_163421ec31a9dd73fa647fef16c1048a\" class=\"introduzione\">\n    <h2 class=\"h3\">In a perfect harmony with Giovanni Muzio\u2019s architecture, the new Flexform Outdoor collection will be unveiled at the Sant\u2019Angelo Cloister.<\/h2>\n<\/div>\n\n\n\n<p>During the Design Week the new <a href=\"https:\/\/www.flexform.it\/en?utm_source=Brera%20Design%20Discrict%20&amp;utm_medium=affiliate&amp;utm_campaign=MDW25_Brera%20Design%20Discrict\" target=\"_blank\" rel=\"noreferrer noopener\">Flexform<\/a> <strong>outdoor collection<\/strong> will be hosted at the <strong>Sant\u2019Angelo Cloister<\/strong> just steps from the flagship store, in via della Moscova 33, where the displays will be focused entirely on the Indoor collection. The Cloister, by Giovanni Muzio, is not just a scenographic installation but a backdrop that amplifies the sense of the project, thanks precisely to its deep ties with an architectural vision akin to that of Flexform design.<\/p>\n\n\n\n<p><em>\u201cThe Chiostro Sant\u2019Angelo is a space originally designed for outdoor living \u2013<\/em>tells us architect<em> <\/em>Antinio Citterio <em>\u2013 and our installation integrates seamlessly into its harmony without adding anything superfluous. This approach reflects the guiding principle behind many of our Flexform design projects: the ability to dialog with the architecture with restraint, finding a natural rapport between design and built space\u201d.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_illustrazione-chiostro_credits-Juma-768x1024.jpg\" alt=\"\" class=\"wp-image-10459\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_illustrazione-chiostro_credits-Juma-768x1024.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_illustrazione-chiostro_credits-Juma-225x300.jpg 225w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_illustrazione-chiostro_credits-Juma.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\"><em>Credits Studio Juma<\/em><\/figcaption><\/figure>\n\n\n\n<p>At the cloister, the 2025 Outdoor collection will reveal itself as a natural extension of the architecture philosophy: \u201c<em>. It is not a simple product display <\/em>\u2013 highlights Antonio Citterio\u2013<em> but a reflection on the continuity between past and present, between built space and design.\u201d-&nbsp;<\/em>New to the collections, the versatile <strong>Oasis family<\/strong> characterized by sinuous and enveloping lines. <\/p>\n\n\n\n<p>\u201c<em>As I see it, \u2013 <\/em>explains architect Citterio<em> \u2013 the sinuous tubular metal structure corded with a hand-woven mesh design, is a component that not only lends lightness to the sofa but also conjures a sense of openness to and fluidity with the surroundings. Like an inviting, generously proportioned basket, Oasis is an invitation to relax in harmony with nature\u201d.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_divano-seduta-tonda-1024x768.jpg\" alt=\"\" class=\"wp-image-10460\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_divano-seduta-tonda-1024x768.jpg 1024w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_divano-seduta-tonda-300x225.jpg 300w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_divano-seduta-tonda-768x576.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_divano-seduta-tonda.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Oasis, divano a seduta tonda, design Antonio Citterio<\/em><\/figcaption><\/figure>\n\n\n\n<p>Like the architecture of the cloister, the design of Oasis products rejects decoration as an end in itself and focuses on the essential. An aesthetic expression that doesn\u2019t chase time but moves through it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_poltrona-1024x768.jpg\" alt=\"\" class=\"wp-image-10461\" srcset=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_poltrona-1024x768.jpg 1024w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_poltrona-300x225.jpg 300w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_poltrona-768x576.jpg 768w, https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_poltrona.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Oasis, poltrona, design Antonio Citterio<\/em><\/figcaption><\/figure>\n","protected":false,"raw":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"In a perfect harmony with Giovanni Muzio\u2019s architecture, the new Flexform Outdoor collection will be unveiled at the Sant\u2019Angelo Cloister.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>During the Design Week the new <a href=\"https:\/\/www.flexform.it\/en?utm_source=Brera%20Design%20Discrict%20&amp;utm_medium=affiliate&amp;utm_campaign=MDW25_Brera%20Design%20Discrict\" target=\"_blank\" rel=\"noreferrer noopener\">Flexform<\/a> <strong>outdoor collection<\/strong> will be hosted at the <strong>Sant\u2019Angelo Cloister<\/strong> just steps from the flagship store, in via della Moscova 33, where the displays will be focused entirely on the Indoor collection. The Cloister, by Giovanni Muzio, is not just a scenographic installation but a backdrop that amplifies the sense of the project, thanks precisely to its deep ties with an architectural vision akin to that of Flexform design.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>\u201cThe Chiostro Sant\u2019Angelo is a space originally designed for outdoor living \u2013<\/em>tells us architect<em> <\/em>Antinio Citterio <em>\u2013 and our installation integrates seamlessly into its harmony without adding anything superfluous. This approach reflects the guiding principle behind many of our Flexform design projects: the ability to dialog with the architecture with restraint, finding a natural rapport between design and built space\u201d.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10459,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_illustrazione-chiostro_credits-Juma-768x1024.jpg\" alt=\"\" class=\"wp-image-10459\"\/><figcaption class=\"wp-element-caption\"><em>Credits Studio Juma<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>At the cloister, the 2025 Outdoor collection will reveal itself as a natural extension of the architecture philosophy: \u201c<em>. It is not a simple product display <\/em>\u2013 highlights Antonio Citterio\u2013<em> but a reflection on the continuity between past and present, between built space and design.\u201d-&nbsp;<\/em>New to the collections, the versatile <strong>Oasis family<\/strong> characterized by sinuous and enveloping lines. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201c<em>As I see it, \u2013 <\/em>explains architect Citterio<em> \u2013 the sinuous tubular metal structure corded with a hand-woven mesh design, is a component that not only lends lightness to the sofa but also conjures a sense of openness to and fluidity with the surroundings. Like an inviting, generously proportioned basket, Oasis is an invitation to relax in harmony with nature\u201d.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10460,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_divano-seduta-tonda-1024x768.jpg\" alt=\"\" class=\"wp-image-10460\"\/><figcaption class=\"wp-element-caption\"><em>Oasis, divano a seduta tonda, design Antonio Citterio<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Like the architecture of the cloister, the design of Oasis products rejects decoration as an end in itself and focuses on the essential. An aesthetic expression that doesn\u2019t chase time but moves through it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10461,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_poltrona-1024x768.jpg\" alt=\"\" class=\"wp-image-10461\"\/><figcaption class=\"wp-element-caption\"><em>Oasis, poltrona, design Antonio Citterio<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":10458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"introduzione\":\"In perfetta armonia con l\u2019architettura di Giovanni Muzio, la nuova collezione outdoor di Flexform viene presentata presso il Chiostro Sant\u2019Angelo.\",\"_introduzione\":\"field_65d87614cb7bc\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>Durante la Design Week la nuova <strong>collezione outdoor<\/strong> di <a href=\"https:\/\/www.flexform.it\/it?utm_source=Brera%20Design%20Discrict%20&amp;utm_medium=affiliate&amp;utm_campaign=MDW25_Brera%20Design%20Discrict\" target=\"_blank\" rel=\"noreferrer noopener\">Flexform<\/a> sar\u00e0 ospitata nel <strong>Chiostro Sant\u2019Angelo<\/strong> a due passi dallo showroom di via della Moscova 33, che sar\u00e0 invece dedicato alla presentazione della collezione indoor.&nbsp; Firmato da Giovanni Muzio, il Chiostro non \u00e8 semplice scenografia, ma un contesto che amplifica il senso del progetto, proprio per il suo legame profondo con una visione architettonica affine a quella del design Flexform.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201c<em>Il Chiostro di Sant\u2019Angelo \u00e8 uno spazio gi\u00e0 pensato per essere vissuto all\u2019aperto<\/em> \u2013 racconta l\u2019architetto Antonio Citterio - <em>e il nostro intervento si inserisce nel suo equilibrio senza aggiungere nulla di superfluo. Questo approccio riflette il principio che ha guidato molti dei nostri progetti per Flexform: la capacit\u00e0 di dialogare con l\u2019architettura senza forzarla, trovando un rapporto naturale tra design e spazio costruito.<\/em>\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10459,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_illustrazione-chiostro_credits-Juma-768x1024.jpg\" alt=\"\" class=\"wp-image-10459\"\/><figcaption class=\"wp-element-caption\"><em>Credits Studio Juma<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Nel chiostro, la collezione outdoor 2025 si riveler\u00e0 come un naturale prolungamento della filosofia architettonica: \u201c<em>Non si tratta <\/em>\u2013 sottolinea Antonio Citterio \u2013 <em>di una semplice esposizione di prodotti, ma di una riflessione sulla continuit\u00e0 tra passato e presente, tra spazio costruito e design\u201d.&nbsp;<\/em>Tra le novit\u00e0, verr\u00e0 presentata la versatile <strong>famiglia Oasis<\/strong> caratterizzata da linee sinuose ed avvolgenti. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201c<em>Nella mia idea<\/em> \u2013 racconta l\u2019architetto Citterio \u2013 <em>la struttura sinuosa in metallo tubolare incordata con disegno a rete intrecciato a mano \u00e8 un elemento che non solo conferisce leggerezza al divano, ma che evoca anche un senso di apertura e fluidit\u00e0 con l\u2019ambiente circostante. Come un capiente cesto accogliente, Oasis \u00e8 un invito al relax in armonia con la natura.\u201d<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10460,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_divano-seduta-tonda-1024x768.jpg\" alt=\"\" class=\"wp-image-10460\"\/><figcaption class=\"wp-element-caption\"><em>Oasis, divano a seduta tonda, design Antonio Citterio<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Proprio come l\u2019architettura del chiostro, il design dei prodotti Oasis rifiuta il decoro fine a s\u00e9 stesso per puntare sull\u2019essenza. Un\u2019estetica che non insegue il tempo, ma lo attraversa.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10461,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_poltrona-1024x768.jpg\" alt=\"\" class=\"wp-image-10461\"\/><figcaption class=\"wp-element-caption\"><em>Oasis, poltrona, design Antonio Citterio<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->","_it_post_name":"estetica-attraversa-tempo-flexform","_it_post_excerpt":"","_it_post_title":"Un\u2019estetica che attraversa il tempo","_en_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"In a perfect harmony with Giovanni Muzio\u2019s architecture, the new Flexform Outdoor collection will be unveiled at the Sant\u2019Angelo Cloister.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>During the Design Week the new <a href=\"https:\/\/www.flexform.it\/en?utm_source=Brera%20Design%20Discrict%20&amp;utm_medium=affiliate&amp;utm_campaign=MDW25_Brera%20Design%20Discrict\" target=\"_blank\" rel=\"noreferrer noopener\">Flexform<\/a> <strong>outdoor collection<\/strong> will be hosted at the <strong>Sant\u2019Angelo Cloister<\/strong> just steps from the flagship store, in via della Moscova 33, where the displays will be focused entirely on the Indoor collection. The Cloister, by Giovanni Muzio, is not just a scenographic installation but a backdrop that amplifies the sense of the project, thanks precisely to its deep ties with an architectural vision akin to that of Flexform design.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>\u201cThe Chiostro Sant\u2019Angelo is a space originally designed for outdoor living \u2013<\/em>tells us architect<em> <\/em>Antinio Citterio <em>\u2013 and our installation integrates seamlessly into its harmony without adding anything superfluous. This approach reflects the guiding principle behind many of our Flexform design projects: the ability to dialog with the architecture with restraint, finding a natural rapport between design and built space\u201d.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10459,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_illustrazione-chiostro_credits-Juma-768x1024.jpg\" alt=\"\" class=\"wp-image-10459\"\/><figcaption class=\"wp-element-caption\"><em>Credits Studio Juma<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>At the cloister, the 2025 Outdoor collection will reveal itself as a natural extension of the architecture philosophy: \u201c<em>. It is not a simple product display <\/em>\u2013 highlights Antonio Citterio\u2013<em> but a reflection on the continuity between past and present, between built space and design.\u201d-&nbsp;<\/em>New to the collections, the versatile <strong>Oasis family<\/strong> characterized by sinuous and enveloping lines. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>\u201c<em>As I see it, \u2013 <\/em>explains architect Citterio<em> \u2013 the sinuous tubular metal structure corded with a hand-woven mesh design, is a component that not only lends lightness to the sofa but also conjures a sense of openness to and fluidity with the surroundings. Like an inviting, generously proportioned basket, Oasis is an invitation to relax in harmony with nature\u201d.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10460,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_divano-seduta-tonda-1024x768.jpg\" alt=\"\" class=\"wp-image-10460\"\/><figcaption class=\"wp-element-caption\"><em>Oasis, divano a seduta tonda, design Antonio Citterio<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>Like the architecture of the cloister, the design of Oasis products rejects decoration as an end in itself and focuses on the essential. An aesthetic expression that doesn\u2019t chase time but moves through it.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":10461,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/www.breradesigndistrict.it\/2024\/wp-content\/uploads\/2025\/03\/Flexform_Oasis_poltrona-1024x768.jpg\" alt=\"\" class=\"wp-image-10461\"\/><figcaption class=\"wp-element-caption\"><em>Oasis, poltrona, design Antonio Citterio<\/em><\/figcaption><\/figure>\n<!-- \/wp:image -->","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"An aesthetic expression that moves through time","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,935,837,838],"class_list":["post-10457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10457"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=10457"}],"version-history":[{"count":12,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10457\/revisions"}],"predecessor-version":[{"id":10484,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10457\/revisions\/10484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/10458"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=10457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=10457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=10457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}