{"id":10428,"date":"2025-03-30T10:47:52","date_gmt":"2025-03-30T10:47:52","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=10428"},"modified":"2025-03-30T12:37:42","modified_gmt":"2025-03-30T12:37:42","slug":"worlds-most-pop-fruit-event-mdw-chiquita","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/worlds-most-pop-fruit-event-mdw-chiquita\/","title":{"rendered":"The world\u2019s most pop fruit at the most pop event of MDW","raw":"The world\u2019s most pop fruit at the most pop event of MDW"},"content":{"rendered":"\n<div id=\"introduzione-block_65e1fa80532685953ba1c294373c1dd5\" class=\"introduzione\">\n    <h2 class=\"h3\">Art, technology, and interaction come together to turn the Chiquita banana into a pop experience at Milan Design Week 2025.<\/h2>\n<\/div>\n\n\n\n<p><strong>Pop Art is, by definition, a democratic and accessible form of art. That\u2019s why the Chiquita House is an open, colorful, and inclusive space where people can experience art in a spontaneous and interactive way.<\/strong><\/p>\n\n\n\n<p>After the success of the 2024 edition, created in collaboration with Brazilian NeoPop artist Romero Britto, the event returns in 2025 with a brand-new look, starting with an <strong>artistic partnership with Sebastian Curi<\/strong>. As part of the Pop by Nature campaign, the Argentine artist&nbsp;brings his unique vision to&nbsp;the pop soul of the Chiquita banana. In the Chiquita House, his art merges with immersive, analog, and digital experiences, creating a phygital space dedicated to sharing.<\/p>\n\n\n\n<p>The characters from Seba Curi&#8217;s campaign artwork step from the canvas into the installation space, becoming interactive figures that visitors can engage with\u2014a playful celebration of our everyday connection with nature through the world&#8217;s most pop fruit. Technology&nbsp;enhances this experience even further. Thanks to an interactive Kinect\u00ae-powered installation, visitors can transform into a Chiquita banana and watch as their movements are mirrored by a digital avatar.<\/p>\n\n\n\n<p>The experience also features games, gadgets, and&nbsp;the opportunity to use AI to generate and print a personalized Blue Sticker. All delivered in <strong>true Chiquita style: fun, colorful, and naturally pop<\/strong>.<\/p>\n","protected":false,"raw":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"Art, technology, and interaction come together to turn the Chiquita banana into a pop experience at Milan Design Week 2025.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Pop Art is, by definition, a democratic and accessible form of art. That\u2019s why the Chiquita House is an open, colorful, and inclusive space where people can experience art in a spontaneous and interactive way.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After the success of the 2024 edition, created in collaboration with Brazilian NeoPop artist Romero Britto, the event returns in 2025 with a brand-new look, starting with an <strong>artistic partnership with Sebastian Curi<\/strong>. As part of the Pop by Nature campaign, the Argentine artist&nbsp;brings his unique vision to&nbsp;the pop soul of the Chiquita banana. In the Chiquita House, his art merges with immersive, analog, and digital experiences, creating a phygital space dedicated to sharing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The characters from Seba Curi's campaign artwork step from the canvas into the installation space, becoming interactive figures that visitors can engage with\u2014a playful celebration of our everyday connection with nature through the world's most pop fruit. Technology&nbsp;enhances this experience even further. Thanks to an interactive Kinect\u00ae-powered installation, visitors can transform into a Chiquita banana and watch as their movements are mirrored by a digital avatar.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The experience also features games, gadgets, and&nbsp;the opportunity to use AI to generate and print a personalized Blue Sticker. All delivered in <strong>true Chiquita style: fun, colorful, and naturally pop<\/strong>.<\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":10430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"introduzione\":\"Arte, tecnologia e interazione si uniscono per trasformare la banana Chiquita in un\u2019esperienza pop alla Milano Design Week 2025.\",\"_introduzione\":\"field_65d87614cb7bc\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>La Pop Art \u00e8, per definizione, una forma d\u2019arte democratica e accessibile a tutti. Per questo la Chiquita House \u00e8 uno spazio aperto, colorato e inclusivo, dove le persone possono vivere l\u2019arte in modo spontaneo e interattivo.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Dopo il successo dell\u2019edizione del 2024, realizzata insieme all\u2019artista NeoPop brasiliano Romero Britto, l\u2019evento torna nel 2025 in una veste tutta nuova, a partire dalla <strong>collaborazione artistica con Sebastian Curi<\/strong>. L\u2019artista argentino, all\u2019interno della campagna <strong>Pop by Nature<\/strong>, \u00e8 stato coinvolto per reinterpretare nel suo stile l\u2019anima pop della banana Chiquita. Nella Chiquita House la sua arte si unisce ad esperienze immersive, analogiche e tecnologiche, dando vita a uno spazio phygital dedicato alla condivisione.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>I personaggi dell\u2019artwork realizzato per la campagna da Seba Curi prendono forma nello spazio dell\u2019installazione, trasformandosi in figure con cui interagire per celebrare la quotidiana relazione tra uomo e natura attraverso il consumo delle banane, frutto pop per eccellenza. Ad arricchire e rendere ancora pi\u00f9 profonda questa relazione, ci pensa la tecnologia. Grazie a un\u2019installazione interattiva realizzata con la tecnologia Kinect\u00ae, infatti, i visitatori possono trasformarsi in una banana Chiquita e vedere i propri movimenti rispecchiati da un avatar digitale.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Non mancano poi giochi, gadget e anche la possibilit\u00e0 di generare, grazie all\u2019AI, un bollino personalizzato da stampare. Il <strong>tutto in pieno stile Chiquita: divertente, colorato e naturale<\/strong>.<\/p>\n<!-- \/wp:paragraph -->","_it_post_name":"frutto-piu-pop-mondo-evento-mdw-chiquita","_it_post_excerpt":"","_it_post_title":"Il frutto pi\u00f9 pop del mondo per l\u2019evento pi\u00f9 pop della MDW","_en_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"Art, technology, and interaction come together to turn the Chiquita banana into a pop experience at Milan Design Week 2025.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p><strong>Pop Art is, by definition, a democratic and accessible form of art. That\u2019s why the Chiquita House is an open, colorful, and inclusive space where people can experience art in a spontaneous and interactive way.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After the success of the 2024 edition, created in collaboration with Brazilian NeoPop artist Romero Britto, the event returns in 2025 with a brand-new look, starting with an <strong>artistic partnership with Sebastian Curi<\/strong>. As part of the Pop by Nature campaign, the Argentine artist&nbsp;brings his unique vision to&nbsp;the pop soul of the Chiquita banana. In the Chiquita House, his art merges with immersive, analog, and digital experiences, creating a phygital space dedicated to sharing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The characters from Seba Curi's campaign artwork step from the canvas into the installation space, becoming interactive figures that visitors can engage with\u2014a playful celebration of our everyday connection with nature through the world's most pop fruit. Technology&nbsp;enhances this experience even further. Thanks to an interactive Kinect\u00ae-powered installation, visitors can transform into a Chiquita banana and watch as their movements are mirrored by a digital avatar.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The experience also features games, gadgets, and&nbsp;the opportunity to use AI to generate and print a personalized Blue Sticker. All delivered in <strong>true Chiquita style: fun, colorful, and naturally pop<\/strong>.<\/p>\n<!-- \/wp:paragraph -->","_en_post_name":"worlds-most-pop-fruit-event-mdw-chiquita","_en_post_excerpt":"","_en_post_title":"The world\u2019s most pop fruit at the most pop event of MDW","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,837,838],"class_list":["post-10428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10428"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=10428"}],"version-history":[{"count":11,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10428\/revisions"}],"predecessor-version":[{"id":10483,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10428\/revisions\/10483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/10430"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=10428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=10428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=10428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}