{"id":10370,"date":"2025-04-01T06:33:00","date_gmt":"2025-04-01T06:33:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=10370"},"modified":"2025-03-28T17:37:25","modified_gmt":"2025-03-28T17:37:25","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/dodo-meets-gufram-quando-la-natura-diventa-pop\/","title":{"rendered":"DoDo meets Gufram: when nature becomes pop","raw":"DoDo meets Gufram: when nature becomes pop"},"content":{"rendered":"\n
\n

Two brands that have done continuous research and innovation of the design of their mission meet up. <\/h2>\n<\/div>\n\n\n\n

DoDo, which, since 1994, has developed the \u201cbring forward design\u201d concept, transforming nature into contemporary symbols, meets Gufram<\/strong> in the Flagship Store in Via Manzoni. Both brands share the same vision: to reinterpret the icons of design with an anti-conformist view of the future.<\/p>\n\n\n\n

For the occasion of Milano Design Week 2025,<\/strong> this dialogue takes form through PRATONE\u00ae<\/strong> Forever<\/strong>, where 25 oversized, green stalks, strictly handmade in polyurethane and covered with soft boucl\u00e9 wool, transform the space into a surreal playground.<\/p>\n\n\n\n

A shared event on how nature can be reinterpreted in a pop key:\u00a0DoDo with its precious symbols in gold, Gufram with its radical design icons.\u00a0<\/p>\n\n\n\n

PRATONE\u00ae by Ceretti, Derossi and Rosso has made history, traveling to museums like the MoMA in New York and the Vitra Design Museum. PRATONE\u00ae Forever, the visionary version of 2021, was launched the first time for the 50th<\/sup> anniversary of the original.<\/p>\n\n\n\n

This latest brings its unique quality, between heritage and innovation, to the DoDo flagship store.<\/p>\n\n\n\n

But there\u2019s more: PRATONE\u00ae Forever will be the arrival point of an urban adventure that will take place on April 10th<\/sup>. A treasure hunt that will invite participants to discover three hidden DoDo figures, hidden in the Brera area. <\/p>\n\n\n\n

Each figure will reveal clues and questions on the history of the brand, guiding participants towards the flagship store, where PRATONE\u00ae Forever awaits the winners for a memorable photoshoot. <\/p>\n\n\n\n

The installation can be visited during the period of Milano Design Week at DoDo Flagship Manzoni<\/strong> (Via Alessandro Manzoni 26, Milan). <\/p>\n\n\n\n

Share your PRATONE experience <\/p>\n\n\n\n

@dodojewels @gufram #DODOxPRATONE<\/p>\n","protected":false,"raw":"\n\n\n

DoDo, which, since 1994, has developed the \u201cbring forward design\u201d concept, transforming nature into contemporary symbols, meets Gufram<\/strong> in the Flagship Store in Via Manzoni. Both brands share the same vision: to reinterpret the icons of design with an anti-conformist view of the future.<\/p>\n\n\n\n

For the occasion of Milano Design Week 2025,<\/strong> this dialogue takes form through PRATONE\u00ae<\/strong> Forever<\/strong>, where 25 oversized, green stalks, strictly handmade in polyurethane and covered with soft boucl\u00e9 wool, transform the space into a surreal playground.<\/p>\n\n\n\n

A shared event on how nature can be reinterpreted in a pop key:\u00a0DoDo with its precious symbols in gold, Gufram with its radical design icons.\u00a0<\/p>\n\n\n\n

PRATONE\u00ae by Ceretti, Derossi and Rosso has made history, traveling to museums like the MoMA in New York and the Vitra Design Museum. PRATONE\u00ae Forever, the visionary version of 2021, was launched the first time for the 50th<\/sup> anniversary of the original.<\/p>\n\n\n\n

This latest brings its unique quality, between heritage and innovation, to the DoDo flagship store.<\/p>\n\n\n\n

But there\u2019s more: PRATONE\u00ae Forever will be the arrival point of an urban adventure that will take place on April 10th<\/sup>. A treasure hunt that will invite participants to discover three hidden DoDo figures, hidden in the Brera area. <\/p>\n\n\n\n

Each figure will reveal clues and questions on the history of the brand, guiding participants towards the flagship store, where PRATONE\u00ae Forever awaits the winners for a memorable photoshoot. <\/p>\n\n\n\n

The installation can be visited during the period of Milano Design Week at DoDo Flagship Manzoni<\/strong> (Via Alessandro Manzoni 26, Milan). <\/p>\n\n\n\n

Share your PRATONE experience <\/p>\n\n\n\n

@dodojewels @gufram #DODOxPRATONE<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":10372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

DoDo, che dal 1994 porta avanti il concetto di \"bring forward design\", trasformando la natura in simboli contemporanei, incontra Gufram<\/strong> nel Flagship di Via Manzoni. Entrambi i brand condividono la stessa visione: reinterpretare le icone del design con uno sguardo anticonformista al futuro.<\/p>\n\n\n\n

In occasione della Milano Design Week 2025<\/strong> questo dialogo prende forma attraverso PRATONE\u00ae<\/strong> Forever<\/strong>, dove 25 steli verdi oversize, lavorati meticolosamente a mano in morbido poliuretano e rivestiti con morbida lana boucl\u00e9, trasformano lo spazio in un playground surreale. <\/p>\n\n\n\n

Un manifesto condiviso di come la natura possa essere reinterpretata in chiave pop:\u00a0DoDo con i suoi preziosi simboli in oro, Gufram con le sue icone del design radicale.\u00a0<\/p>\n\n\n\n

PRATONE\u00ae  di Ceretti, Derossi e Rosso ha fatto la storia, viaggiando in musei come il MoMA di New York e il Vitra Design Museum. PRATONE\u00ae Forever, visionaria versione del 2021, \u00e8 stato lanciato per la prima volta per il 50\u00b0 anniversario dell\u2019originale. <\/p>\n\n\n\n

Quest\u2019ultimo, porta proprio nel flagship DoDo la sua unicit\u00e0, tra heritage e innovazione.<\/p>\n\n\n\n

Ma c'\u00e8 di pi\u00f9: PRATONE\u00ae Forever sar\u00e0 il punto d'arrivo di un'avventura urbana che prender\u00e0 il via il 10 aprile. Una caccia al tesoro che inviter\u00e0 i partecipanti a scoprire tre hidden DoDo figures nascoste nell'area di Brera. <\/p>\n\n\n\n

Ogni figura riveler\u00e0 indizi e domande sulla storia del brand, guidando i partecipanti verso il flagship store, dovePRATONE\u00ae Forever attender\u00e0 i vincitori per uno shooting memorabile. <\/p>\n\n\n\n

L'installazione sar\u00e0 visitabile nel periodo della Milano Design Week presso DoDo Flagship Manzoni<\/strong> (Via Alessandro Manzoni 26, Milano). <\/p>\n\n\n\n

Share your PRATONE experience\u00a0@dodojewels<\/a> @gufram<\/a> #DODOxPRATONE<\/p>\n","_it_post_name":"dodo-meets-gufram-quando-la-natura-diventa-pop","_it_post_excerpt":"","_it_post_title":"DoDo meets Gufram: quando la natura diventa pop","_en_post_content":"\n\n\n

DoDo, which, since 1994, has developed the \u201cbring forward design\u201d concept, transforming nature into contemporary symbols, meets Gufram<\/strong> in the Flagship Store in Via Manzoni. Both brands share the same vision: to reinterpret the icons of design with an anti-conformist view of the future.<\/p>\n\n\n\n

For the occasion of Milano Design Week 2025,<\/strong> this dialogue takes form through PRATONE\u00ae<\/strong> Forever<\/strong>, where 25 oversized, green stalks, strictly handmade in polyurethane and covered with soft boucl\u00e9 wool, transform the space into a surreal playground.<\/p>\n\n\n\n

A shared event on how nature can be reinterpreted in a pop key:\u00a0DoDo with its precious symbols in gold, Gufram with its radical design icons.\u00a0<\/p>\n\n\n\n

PRATONE\u00ae by Ceretti, Derossi and Rosso has made history, traveling to museums like the MoMA in New York and the Vitra Design Museum. PRATONE\u00ae Forever, the visionary version of 2021, was launched the first time for the 50th<\/sup> anniversary of the original.<\/p>\n\n\n\n

This latest brings its unique quality, between heritage and innovation, to the DoDo flagship store.<\/p>\n\n\n\n

But there\u2019s more: PRATONE\u00ae Forever will be the arrival point of an urban adventure that will take place on April 10th<\/sup>. A treasure hunt that will invite participants to discover three hidden DoDo figures, hidden in the Brera area. <\/p>\n\n\n\n

Each figure will reveal clues and questions on the history of the brand, guiding participants towards the flagship store, where PRATONE\u00ae Forever awaits the winners for a memorable photoshoot. <\/p>\n\n\n\n

The installation can be visited during the period of Milano Design Week at DoDo Flagship Manzoni<\/strong> (Via Alessandro Manzoni 26, Milan). <\/p>\n\n\n\n

Share your PRATONE experience <\/p>\n\n\n\n

@dodojewels @gufram #DODOxPRATONE<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"DoDo meets Gufram: when nature becomes pop","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,935,837,838],"class_list":["post-10370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10370"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=10370"}],"version-history":[{"count":8,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10370\/revisions"}],"predecessor-version":[{"id":10380,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10370\/revisions\/10380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/10372"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=10370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=10370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=10370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}