{"id":10339,"date":"2025-03-29T06:30:00","date_gmt":"2025-03-29T06:30:00","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=10339"},"modified":"2025-03-30T12:35:29","modified_gmt":"2025-03-30T12:35:29","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/alice-ceramica-presenta-idilla-or-the-eternal-echo-of-clay\/","title":{"rendered":"Alice presents IDILLA or (The Eternal Echo of Clay)","raw":"Alice presents IDILLA or (The Eternal Echo of Clay)"},"content":{"rendered":"\n
\n

A journey through craftsmanship and technology in Alice\u2019s showroom installation for Milan Design Week 2025, where clay\u2019s memory comes to life, telling the story of its evolution.<\/h2>\n<\/div>\n\n\n\n

Idilla or (The Eternal Echo of Clay)<\/strong> <\/em>is the installation by Alice Ceramica<\/strong> for Milan Design Week 2025,\u00a0 hosted at the showroom on Via Marsala 2<\/strong>. Curated by Studio A-ro, it celebrates the Idilla<\/strong> <\/em>collection,\u00a0 designed by Manuel Di Giacobbe, showcasing ceramics as a material shaped by history, memory, and\u00a0 transformation.\u00a0<\/p>\n\n\n\n

Ceramics preserve ancient knowledge that endures and evolves, creating a dialogue between  craftsmanship and industry while exploring the bond between nature and technology. The Idilla <\/em>collection takes center stage in a journey through its production process, from shaping to final  transformation. <\/p>\n\n\n\n

A section of the installation presents a visual narrative of the ceramic-making process, accompanied by\u00a0 images of the collection set among the ruins of the Roman amphitheater of Ocriculum<\/strong>\u2014a site\u00a0 symbolizing the material\u2019s history. Like ancient stones, ceramics withstand time, preserving the stories\u00a0 of past civilizations.\u00a0<\/p>\n\n\n\n

The interplay between nature and technology is enhanced by screens and digital elements, highlighting  the contrast between the organic and the virtual. This juxtaposition invites visitors to reflect on the fusion  of tradition and innovation, offering a poetic and sensory experience that reinterprets heritage in a  contemporary way. <\/p>\n\n\n\n

Showroom Alice c\/o Brera – Via Marsala, 2<\/p>\n","protected":false,"raw":"\n\n\n

Idilla or (The Eternal Echo of Clay)<\/strong> <\/em>is the installation by Alice Ceramica<\/strong> for Milan Design Week 2025,\u00a0 hosted at the showroom on Via Marsala 2<\/strong>. Curated by Studio A-ro, it celebrates the Idilla<\/strong> <\/em>collection,\u00a0 designed by Manuel Di Giacobbe, showcasing ceramics as a material shaped by history, memory, and\u00a0 transformation.\u00a0<\/p>\n\n\n\n

Ceramics preserve ancient knowledge that endures and evolves, creating a dialogue between  craftsmanship and industry while exploring the bond between nature and technology. The Idilla <\/em>collection takes center stage in a journey through its production process, from shaping to final  transformation. <\/p>\n\n\n\n

A section of the installation presents a visual narrative of the ceramic-making process, accompanied by\u00a0 images of the collection set among the ruins of the Roman amphitheater of Ocriculum<\/strong>\u2014a site\u00a0 symbolizing the material\u2019s history. Like ancient stones, ceramics withstand time, preserving the stories\u00a0 of past civilizations.\u00a0<\/p>\n\n\n\n

The interplay between nature and technology is enhanced by screens and digital elements, highlighting  the contrast between the organic and the virtual. This juxtaposition invites visitors to reflect on the fusion  of tradition and innovation, offering a poetic and sensory experience that reinterprets heritage in a  contemporary way. <\/p>\n\n\n\n

Showroom Alice c\/o Brera - Via Marsala, 2<\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":10340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

Idilla or (The Eternal Echo of Clay) <\/strong>\u00e8 l\u2019installazione che Alice Ceramica <\/strong>propone per la Milano Design  Week 2025, ospitata nello showroom di via Marsala 2<\/strong>. Curato dallo Studio A-ro, l'allestimento celebra  la nuova collezione Idilla<\/strong>, design Manuel Di Giacobbe, mettendo in luce la ceramica come materia che  vive di storia, memoria e trasformazione. <\/p>\n\n\n\n

La ceramica \u00e8 infatti testimone di un sapere antico che persiste e si rinnova nel presente, creando un  dialogo tra artigianato e industria che esplora il legame tra natura e tecnologia. La collezione Idilla \u00e8 cos\u00ec  protagonista di un percorso che ne racconta il processo produttivo, dalla lavorazione alla trasformazione  finale. <\/p>\n\n\n\n

Parte dell\u2019allestimento \u00e8 dedicato al racconto per immagini che documenta il processo di lavorazione della  ceramica ed accompagna gli scatti della collezione tra le rovine dell\u2019anfiteatro romano di Ocriculum<\/strong>, un  luogo che diventa metafora della storicit\u00e0 della materia: come le pietre di un antico anfiteatro, la ceramica  resiste al tempo e racconta storie di civilt\u00e0 passate. <\/p>\n\n\n\n

Il dialogo tra natura e tecnologia \u00e8 enfatizzato dall\u2019utilizzo di schermi ed elementi tecnologici, che mettono  in scena il contrasto tra il mondo organico e quello digitale. Questo confronto visivo e concettuale invita a  riflettere sulla fusione tra tradizione e innovazione, offrendo al visitatore una riflessione sul valore della  tradizione reinterpretata tramite un'esperienza sensoriale e poetica. <\/p>\n\n\n\n

Showroom Alice c\/o Brera - via Marsala, 2<\/p>\n","_it_post_name":"alice-ceramica-presenta-idilla-or-the-eternal-echo-of-clay","_it_post_excerpt":"","_it_post_title":"Alice presenta IDILLA or (The Eternal Echo of Clay)","_en_post_content":"\n\n\n

Idilla or (The Eternal Echo of Clay)<\/strong> <\/em>is the installation by Alice Ceramica<\/strong> for Milan Design Week 2025,\u00a0 hosted at the showroom on Via Marsala 2<\/strong>. Curated by Studio A-ro, it celebrates the Idilla<\/strong> <\/em>collection,\u00a0 designed by Manuel Di Giacobbe, showcasing ceramics as a material shaped by history, memory, and\u00a0 transformation.\u00a0<\/p>\n\n\n\n

Ceramics preserve ancient knowledge that endures and evolves, creating a dialogue between  craftsmanship and industry while exploring the bond between nature and technology. The Idilla <\/em>collection takes center stage in a journey through its production process, from shaping to final  transformation. <\/p>\n\n\n\n

A section of the installation presents a visual narrative of the ceramic-making process, accompanied by\u00a0 images of the collection set among the ruins of the Roman amphitheater of Ocriculum<\/strong>\u2014a site\u00a0 symbolizing the material\u2019s history. Like ancient stones, ceramics withstand time, preserving the stories\u00a0 of past civilizations.\u00a0<\/p>\n\n\n\n

The interplay between nature and technology is enhanced by screens and digital elements, highlighting  the contrast between the organic and the virtual. This juxtaposition invites visitors to reflect on the fusion  of tradition and innovation, offering a poetic and sensory experience that reinterprets heritage in a  contemporary way. <\/p>\n\n\n\n

Showroom Alice c\/o Brera - Via Marsala, 2<\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Alice presents IDILLA or (The Eternal Echo of Clay)","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,935,837,838],"class_list":["post-10339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10339"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=10339"}],"version-history":[{"count":8,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10339\/revisions"}],"predecessor-version":[{"id":10474,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10339\/revisions\/10474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/10340"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=10339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=10339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=10339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}