{"id":10118,"date":"2025-03-25T17:30:42","date_gmt":"2025-03-25T17:30:42","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=10118"},"modified":"2025-03-27T18:17:47","modified_gmt":"2025-03-27T18:17:47","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/75-anni-di-eredita-di-cura-e-innovazione-scandinava-di-asko\/","title":{"rendered":"ASKO\u2019s 75 years of scandinavian care and innovation legacy","raw":"ASKO\u2019s 75 years of scandinavian care and innovation legacy"},"content":{"rendered":"\n
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In homage to its first washing machine, ASKO launches a new generation of Scandinavian Laundry Care 2.0. And reaffirms its commitment to user-friendliness and design with the future-forward solutions.<\/h2>\n<\/div>\n\n\n\n

The beginning of ASKO was a simple act of love. In the 1950s, a young Swedish farmer invented a washing machine to ease his mother\u2019s burden of hand-washing laundry. This invention was more than a helpful appliance, it was a breakthrough in domestic engineering, featuring superior cleaning performance, built-in water heating, and a durable stainless-steel structure. <\/p>\n\n\n\n

From this humble beginning, ASKO has grown into a global brand known for its premium kitchen and laundry appliances, all crafted to meet the highest standards. They are synonymous with quality, innovation, and sustainability. Every product reflects a commitment to excellence and the Scandinavian values of simplicity, functionality, craftsmanship \u2013 and love and respect for nature and people. <\/p>\n\n\n\n

In a year when celebrates 75 years of its first washing machine invention, ASKO launches three products\u2019 categories during the Brera Design Week.  <\/p>\n\n\n\n

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Scandinavian Laundry Care 2.0<\/strong> range delivers exceptional laundry solutions with the revolutionary ASKO Steel Seal\u2122 2.0<\/em>, eliminating rubber bellows for a more hygienic wash. The Quattro Construction\u2122 2.0<\/em> ensures virtually soundless performance, setting a new standard of excellence in home laundry care. With a focus on design and ease-of-use, ASKO laundry appliances offer unparalleled functionality. <\/p>\n\n\n\n

Inspired by Anders Celsius, ASKO Celsius NYACraft <\/strong>ovens<\/strong> feature advanced temperature precision, allowing home chefs to achieve culinary perfection. With intuitive controls and a streamlined design, these ovens offer innovative and timeless cooking experience. <\/p>\n\n\n\n

Nordic Fresh 2.0 Refrigeration<\/strong> ensure maximum freshness with minimum waste. The ASKO Kitchen Fit Concept<\/em> enables sleek integration into any kitchen, while advanced technology provides optimal storage conditions. <\/p>\n\n\n\n

Visit ASKO temporary showroom in Via delle Erbe 2a.<\/em><\/p>\n","protected":false,"raw":"\n\n\n

The beginning of ASKO was a simple act of love. In the 1950s, a young Swedish farmer invented a washing machine to ease his mother\u2019s burden of hand-washing laundry. This invention was more than a helpful appliance, it was a breakthrough in domestic engineering, featuring superior cleaning performance, built-in water heating, and a durable stainless-steel structure. <\/p>\n\n\n\n

From this humble beginning, ASKO has grown into a global brand known for its premium kitchen and laundry appliances, all crafted to meet the highest standards. They are synonymous with quality, innovation, and sustainability. Every product reflects a commitment to excellence and the Scandinavian values of simplicity, functionality, craftsmanship \u2013 and love and respect for nature and people. <\/p>\n\n\n\n

In a year when celebrates 75 years of its first washing machine invention, ASKO launches three products\u2019 categories during the Brera Design Week.  <\/p>\n\n\n\n

\n
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Scandinavian Laundry Care 2.0<\/strong> range delivers exceptional laundry solutions with the revolutionary ASKO Steel Seal\u2122 2.0<\/em>, eliminating rubber bellows for a more hygienic wash. The Quattro Construction\u2122 2.0<\/em> ensures virtually soundless performance, setting a new standard of excellence in home laundry care. With a focus on design and ease-of-use, ASKO laundry appliances offer unparalleled functionality. <\/p>\n\n\n\n

Inspired by Anders Celsius, ASKO Celsius NYACraft <\/strong>ovens<\/strong> feature advanced temperature precision, allowing home chefs to achieve culinary perfection. With intuitive controls and a streamlined design, these ovens offer innovative and timeless cooking experience. <\/p>\n\n\n\n

Nordic Fresh 2.0 Refrigeration<\/strong> ensure maximum freshness with minimum waste. The ASKO Kitchen Fit Concept<\/em> enables sleek integration into any kitchen, while advanced technology provides optimal storage conditions. <\/p>\n\n\n\n

Visit ASKO temporary showroom in Via delle Erbe 2a.<\/em><\/p>\n"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":10123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"\n\n\n

L'inizio di ASKO \u00e8 stato un semplice atto d'amore. Negli anni '50, un giovane contadino svedese invent\u00f2 la lavatrice per alleviare il peso del bucato a mano per sua madre. Questa invenzione non era solo un elettrodomestico semplice, ma una vera rivoluzione nell'ingegneria domestica, con prestazioni di pulizia superiori, riscaldamento dell'acqua integrato e una struttura durevole in acciaio inossidabile.<\/p>\n\n\n\n

Da questo umile inizio, ASKO \u00e8 cresciuto a diventare un marchio globale, noto per i suoi elettrodomestici premium per la cucina e la lavanderia, progettati per soddisfare i standard pi\u00f9 esigenti.  Sinonimo di qualit\u00e0, innovazione e sostenibilit\u00e0, ogni prodotto riflette l'impegno per l'eccellenza e i valori scandinavi di semplicit\u00e0, funzionalit\u00e0, artigianalit\u00e0, amore e rispetto per la natura e le persone.<\/p>\n\n\n\n

Nell'anno in cui celebra i 75 anni della sua prima lavatrice, ASKO lancia tre nuove categorie di prodotti durante la Brera Design Week.<\/p>\n\n\n\n

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La gamma Scandinavian Laundry Care 2.0<\/strong> offre soluzioni di lavaggio eccezionali grazie al rivoluzionario ASKO Steel Seal\u2122 2.0<\/em>. Senza la guarnizione di gomma i lavaggi sono pi\u00f9 igienici. La struttura Quattro Construction\u2122 2.0<\/em> garantisce il funzionamento silenzioso, stabilendo un nuovo standard di eccellenza nella cura della biancheria. Con il focus sul design e sulla facilit\u00e0 d\u2019uso, le lavatrici ASKO offrono funzionalit\u00e0 senza pari.<\/p>\n\n\n\n

Ispirati ad Anders Celsius, i forni ASKO Celsius NYACraft<\/strong> vantano una precisione avanzata della temperatura, consentendo agli chef domestici di raggiungere la perfezione culinaria. Con controlli intuitivi e design essenziale, questi forni offrono un'esperienza di cottura innovativa e senza tempo.<\/p>\n\n\n\n

La refrigerazione Nordic Fresh 2.0<\/strong> garantisce la massima freschezza con il minimo spreco. Il concetto ASKO Kitchen Fit<\/em> consente l\u2019integrazione perfetta in qualsiasi cucina, mentre la tecnologia avanzata assicura condizioni di conservazione ottimali.<\/p>\n\n\n\n

Visita lo showroom temporaneo di ASKO in Via delle Erbe 2a<\/em>.<\/p>\n","_it_post_name":"75-anni-di-eredita-di-cura-e-innovazione-scandinava-di-asko","_it_post_excerpt":"","_it_post_title":"75 anni di eredit\u00e0 di cura e innovazione scandinava di ASKO","_en_post_content":"\n\n\n

The beginning of ASKO was a simple act of love. In the 1950s, a young Swedish farmer invented a washing machine to ease his mother\u2019s burden of hand-washing laundry. This invention was more than a helpful appliance, it was a breakthrough in domestic engineering, featuring superior cleaning performance, built-in water heating, and a durable stainless-steel structure. <\/p>\n\n\n\n

From this humble beginning, ASKO has grown into a global brand known for its premium kitchen and laundry appliances, all crafted to meet the highest standards. They are synonymous with quality, innovation, and sustainability. Every product reflects a commitment to excellence and the Scandinavian values of simplicity, functionality, craftsmanship \u2013 and love and respect for nature and people. <\/p>\n\n\n\n

In a year when celebrates 75 years of its first washing machine invention, ASKO launches three products\u2019 categories during the Brera Design Week.  <\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Scandinavian Laundry Care 2.0<\/strong> range delivers exceptional laundry solutions with the revolutionary ASKO Steel Seal\u2122 2.0<\/em>, eliminating rubber bellows for a more hygienic wash. The Quattro Construction\u2122 2.0<\/em> ensures virtually soundless performance, setting a new standard of excellence in home laundry care. With a focus on design and ease-of-use, ASKO laundry appliances offer unparalleled functionality. <\/p>\n\n\n\n

Inspired by Anders Celsius, ASKO Celsius NYACraft <\/strong>ovens<\/strong> feature advanced temperature precision, allowing home chefs to achieve culinary perfection. With intuitive controls and a streamlined design, these ovens offer innovative and timeless cooking experience. <\/p>\n\n\n\n

Nordic Fresh 2.0 Refrigeration<\/strong> ensure maximum freshness with minimum waste. The ASKO Kitchen Fit Concept<\/em> enables sleek integration into any kitchen, while advanced technology provides optimal storage conditions. <\/p>\n\n\n\n

Visit ASKO temporary showroom in Via delle Erbe 2a.<\/em><\/p>\n","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"ASKO\u2019s 75 years of scandinavian care and innovation legacy","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,935,837,838],"class_list":["post-10118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10118"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=10118"}],"version-history":[{"count":10,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10118\/revisions"}],"predecessor-version":[{"id":10280,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10118\/revisions\/10280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/10123"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=10118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=10118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=10118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}