{"id":10077,"date":"2025-03-25T11:35:47","date_gmt":"2025-03-25T11:35:47","guid":{"rendered":"https:\/\/www.breradesigndistrict.it\/?p=10077"},"modified":"2025-03-25T11:40:44","modified_gmt":"2025-03-25T11:40:44","slug":"","status":"publish","type":"post","link":"https:\/\/www.breradesigndistrict.it\/en\/news\/brera-design-week\/loro-piana-e-dimoremilano-presentano-la-prima-notte-di-quiete\/","title":{"rendered":"Loro Piana and Dimoremilano present\u00a0La Prima Notte di Quiete","raw":"Loro Piana and Dimoremilano present\u00a0La Prima Notte di Quiete"},"content":{"rendered":"\n<div id=\"introduzione-block_c2e6fa956611c966f3ccc7b1c9b2b23f\" class=\"introduzione\">\n    <h2 class=\"h3\">An immersive installation exploring the boundary between reality and cinematic fiction through the spaces of an elegant house.<\/h2>\n<\/div>\n\n\n\n<p>During Milan Design Week 2025, <strong>Loro Piana and Dimoremilano debut together for the first time with an engaging and immersive installation where reality and imagination intertwine, creating a captivating experience<\/strong>. Like in a film \u2013 conceived and directed by Dimorestudio \u2013 that overturns expectations, the cinematic twist of the installation transports visitors into another dimension. <\/p>\n\n\n\n<p>Fanning out between an entrance, a dining room, a living room, a bedroom, a bathroom, and a small garden, <strong>the Loro Piana house transforms into a muffled refuge<\/strong>, an intimate space that protects from the elements, noise, and external chaos. Warm earthy tones and natural materials such as cashmere, wool and cashmere, velvet, sisal and wool carpeting exude a sophisticated calm.\u00a0<\/p>\n\n\n\n<p>The event recreates a fully-furnished Loro Piana house decorated with a mix of exceptional new furniture, tableware, and materials alongside the\u00a0<em>Maison\u2019s\u00a0<\/em>signature home d\u00e9cor and vintage pieces. Every element converges, heightening the tactile luxury and creating an inviting atmosphere where every detail contributes to a seamless harmony. <strong>Each room recounts a story of tactility and materiality<\/strong>, exemplifying the highest expression of Loro Piana\u2019s art of living and entertaining. A selection of the\u00a0<em>Maison<\/em>\u2019s furnishings designed by Dimoremilano are presented alongside new and emblematic Dimoremilano pieces, upholstered in Loro Piana Interiors fabrics.<\/p>\n\n\n\n<p>The installation is open to the public from Tuesday, April 8th to Sunday, April 13th, from 10:00 AM to 10:00 PM at via della Moscova 33 in the\u00a0<em><strong>Cortile della Seta<\/strong><\/em>\u00a0courtyard in Loro Piana\u2019s Milan headquarters.<\/p>\n","protected":false,"raw":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"An immersive installation exploring the boundary between reality and cinematic fiction through the spaces of an elegant house.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>During Milan Design Week 2025, <strong>Loro Piana and Dimoremilano debut together for the first time with an engaging and immersive installation where reality and imagination intertwine, creating a captivating experience<\/strong>. Like in a film \u2013 conceived and directed by Dimorestudio \u2013 that overturns expectations, the cinematic twist of the installation transports visitors into another dimension. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Fanning out between an entrance, a dining room, a living room, a bedroom, a bathroom, and a small garden, <strong>the Loro Piana house transforms into a muffled refuge<\/strong>, an intimate space that protects from the elements, noise, and external chaos. Warm earthy tones and natural materials such as cashmere, wool and cashmere, velvet, sisal and wool carpeting exude a sophisticated calm.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The event recreates a fully-furnished Loro Piana house decorated with a mix of exceptional new furniture, tableware, and materials alongside the\u00a0<em>Maison\u2019s\u00a0<\/em>signature home d\u00e9cor and vintage pieces. Every element converges, heightening the tactile luxury and creating an inviting atmosphere where every detail contributes to a seamless harmony. <strong>Each room recounts a story of tactility and materiality<\/strong>, exemplifying the highest expression of Loro Piana\u2019s art of living and entertaining. A selection of the\u00a0<em>Maison<\/em>\u2019s furnishings designed by Dimoremilano are presented alongside new and emblematic Dimoremilano pieces, upholstered in Loro Piana Interiors fabrics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The installation is open to the public from Tuesday, April 8th to Sunday, April 13th, from 10:00 AM to 10:00 PM at via della Moscova 33 in the\u00a0<em><strong>Cortile della Seta<\/strong><\/em>\u00a0courtyard in Loro Piana\u2019s Milan headquarters.<\/p>\n<!-- \/wp:paragraph -->"},"excerpt":{"rendered":"","protected":false,"raw":""},"author":7,"featured_media":10087,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_it_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"introduzione\":\"Un\u2019installazione immersiva che esplora il confine tra realt\u00e0 e finzione cinematografica attraverso gli spazi di una casa elegante.\",\"_introduzione\":\"field_65d87614cb7bc\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph {\"className\":\"\"} -->\n<p>Durante la Milano Design Week 2025, <strong>Loro Piana e Dimoremilano debuttano insieme per la prima volta con un\u2019installazione coinvolgente e immersiva dove realt\u00e0 e immaginazione si intrecciano, creando un\u2019esperienza affascinante<\/strong>. Come in un film, concepito e diretto da Dimorestudio, il colpo di scena cinematografico dell\u2019installazione trasporta i visitatori in un\u2019altra dimensione. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"className\":\"\"} -->\n<p>Distribuiti tra un ingresso, una sala da pranzo, un salotto, una camera da letto, un bagno e un piccolo giardino, <strong>la casa Loro Piana si trasforma in un rifugio ovattato<\/strong>, uno spazio intimo che protegge dagli elementi, dal rumore e dal caos esterno. Toni caldi e terrosi e materiali naturali come cashmere, lana e cashmere, velluto, sisal e tappeti in lana emanano una calma sofisticata.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"className\":\"\"} -->\n<p>L'evento ricrea una casa Loro Piana completamente arredata, decorata con un mix di arredi nuovi e straordinari, stoviglie e materiali affiancati dagli iconici elementi di d\u00e9cor della Maison e pezzi vintage. Ogni elemento converge, accrescendo il lusso tattile e creando un\u2019atmosfera accogliente dove ogni dettaglio contribuisce a un'armonia perfetta. <strong>Ogni stanza racconta una storia di tattilit\u00e0 e materialit\u00e0<\/strong>, esemplificando la massima espressione dell'arte di vivere e intrattenere di Loro Piana. Una selezione di arredi della Maison disegnati da Dimoremilano \u00e8 presentata insieme a nuovi e emblematici pezzi Dimoremilano, rivestiti con i tessuti Loro Piana Interiors.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"className\":\"\"} -->\n<p>L\u2019installazione \u00e8 aperta al pubblico da marted\u00ec 8 aprile a domenica 13 aprile, dalle 10:00 alle 22:00, in via della Moscova 33 nel Cortile della Seta, sede milanese di Loro Piana.<\/p>\n<!-- \/wp:paragraph -->","_it_post_name":"loro-piana-e-dimoremilano-presentano-la-prima-notte-di-quiete","_it_post_excerpt":"","_it_post_title":"Loro Piana e Dimoremilano presentano La Prima Notte di Quiete","_en_post_content":"<!-- wp:acf\/introduzione {\"name\":\"acf\/introduzione\",\"data\":{\"field_65d87614cb7bc\":\"An immersive installation exploring the boundary between reality and cinematic fiction through the spaces of an elegant house.\"},\"mode\":\"edit\"} \/-->\n\n<!-- wp:paragraph -->\n<p>During Milan Design Week 2025, <strong>Loro Piana and Dimoremilano debut together for the first time with an engaging and immersive installation where reality and imagination intertwine, creating a captivating experience<\/strong>. Like in a film \u2013 conceived and directed by Dimorestudio \u2013 that overturns expectations, the cinematic twist of the installation transports visitors into another dimension. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Fanning out between an entrance, a dining room, a living room, a bedroom, a bathroom, and a small garden, <strong>the Loro Piana house transforms into a muffled refuge<\/strong>, an intimate space that protects from the elements, noise, and external chaos. Warm earthy tones and natural materials such as cashmere, wool and cashmere, velvet, sisal and wool carpeting exude a sophisticated calm.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The event recreates a fully-furnished Loro Piana house decorated with a mix of exceptional new furniture, tableware, and materials alongside the\u00a0<em>Maison\u2019s\u00a0<\/em>signature home d\u00e9cor and vintage pieces. Every element converges, heightening the tactile luxury and creating an inviting atmosphere where every detail contributes to a seamless harmony. <strong>Each room recounts a story of tactility and materiality<\/strong>, exemplifying the highest expression of Loro Piana\u2019s art of living and entertaining. A selection of the\u00a0<em>Maison<\/em>\u2019s furnishings designed by Dimoremilano are presented alongside new and emblematic Dimoremilano pieces, upholstered in Loro Piana Interiors fabrics.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The installation is open to the public from Tuesday, April 8th to Sunday, April 13th, from 10:00 AM to 10:00 PM at via della Moscova 33 in the\u00a0<em><strong>Cortile della Seta<\/strong><\/em>\u00a0courtyard in Loro Piana\u2019s Milan headquarters.<\/p>\n<!-- \/wp:paragraph -->","_en_post_name":"","_en_post_excerpt":"","_en_post_title":"Loro Piana and Dimoremilano present\u00a0La Prima Notte di Quiete","edit_language":"en","footnotes":""},"categories":[1],"tags":[1018,935,837,838],"class_list":["post-10077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brera-design-week","tag-brera-design-week-2025","tag-design","tag-fuorisalone","tag-milano-design-week"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10077"}],"collection":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/comments?post=10077"}],"version-history":[{"count":8,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10077\/revisions"}],"predecessor-version":[{"id":10088,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/posts\/10077\/revisions\/10088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media\/10087"}],"wp:attachment":[{"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/media?parent=10077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/categories?post=10077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.breradesigndistrict.it\/en\/wp-json\/wp\/v2\/tags?post=10077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}