Cotto d’Este made its debut in the ceramic market in 1993 with a precise and ambitious goal: to confer uniqueness to a process that is by definition standardized, that of industrial production, creating ceramic tiles and slabs that represent absolute standards of quality, beauty and refinement.
Since its origins, Cotto d’Este has drawn inspiration from precise stylistic references: Este villas and noble palaces where artisanal terracotta is the typically used product, have guided the brand through the creation of artefacts that embody that beauty and uniqueness, all the while adopting industrial production processes.
Pursuing the objectives and inspirations with which the brand was born, over the years Cotto d’Este has collected several records. In 2007 the brand introduced digital decoration for the first time ever in the ceramic sector, presenting a collection of tiles with a marble-like look. Then, in 2016, it launched a collection of ceramic wallpapers on the market, the Wonderwall, works of art to decorate interior environments, guaranteeing resistance, quality, practicality and, above all, beauty.
Cotto d’Este’s original objective of revolutionizing the sector has never ceased. In fact, 2023, in addition to celebrating the brand’s 30th anniversary, brought with it two important recognitions. The first tells of Cotto d’Este’s great sensitivity to the topic of environmental sustainability, which has always been the brand’s primary objective.
The Pura collection, in fact, was awarded at the eighth edition of the Archiproducts Design Awards as world design excellence in the Sustainability category.
Pura is the collection that best summarizes the values of the brand: a series that presents itself with a sophisticated aesthetic, a strong materiality and great design potential among the excellence of Kerlite 6plus (6.5 mm) – the large ultra-thin full grain slabs which are the flagship of the Cotto d’Este proposal -, the 14 mm thick stoneware and the 20 mm thick outdoor stoneware.
The Archiproducts Sustainability Award has been assigned to Pura for the choice of a production process attentive to reducing environmental impact and for being part of the THINk ZERO project. Cotto d’Este’s ultra-thin ceramic slabs, in fact, allow the use of fewer raw materials and, consequently, less water and less energy, significantly reducing CO2 emissions.
Even in the thicker formats of ceramic slabs, Cotto d’Este’s commitment to creating a sustainable product has not ceased: from the choice of natural elements, to the use of 40% recycled material in the mixture, up to the recovery of 100% of the water used in the production phase.
The second important recognition of the brand is a first step towards the Compasso d’Oro 2024. The Pura collection, in fact, has been officially selected within the Living Design category of the ADI Design Index 2023, the pre-selection of best Italian design products and services competing for the Compasso d’Oro.
Inspired by limestone, Pura is a celebration of naturalness, balance and measure, and stands out for the unprecedented tactile sensations it provides, for the texture, colors and grain typical of limestone and for the incredible technical performances.
“The selection by the Permanent Design Observatory comes precisely in the year in which Cotto d’Este celebrates 30 years of history. A story of innovation, creative research and love for beauty that has led the brand to the creation of unique collections, with high technical performance and characterized by an unparalleled charm. Elements, the latter, which we find perfectly in Pura, in which the aesthetics promote a sense of balance and well-being and the technical characteristics ensure longevity and safety” declares Bruno Buratti, brand manager of Cotto d’Este.
The awards received this year once again underline the long and incessant research and innovation work that Cotto d’Este has been carrying out for 30 years now.