“Brera Design District contributes to enriching and enlivening the whole programme of city events that take place during the Salone del Mobile, placing the city of Milan in the international spotlight and attracting large numbers of visitors from all over the world.”
Councillor for Culture, fashion and design
Comune di Milano
Brera Design District is Italy’s most important district for the promotion of design, an international point of reference and a centre of Milan’s creative, commercial and cultural development.
The initiatives that animate Brera Design District derive from an organised system of territorial marketing strategies managed by Studiolabo. The aim is to bring together and promote businesses in the furnishing sector and professionals in contemporary industrial design, while benefitting from the area’s historical and artistic resources.
Brera Design District is committed to implementing the design sector by supporting its strengths: attention to detail, artisan tradition, the art of making, and a capacity for planning. At the same time it also proposes a more advanced model of development and dissemination, by using the strategic tools of contemporary industrialisation: distribution, promotion, communication and connectivity.
By connecting with the district, companies reinforce their identity and diffuse their products and services in a manner that is widespread and of great impact.If from a strictly productive viewpoint the long artisan tradition is an added and driving value in the design sector, the strategic thinking of an industrial kind means that the Brera Design District brand allows companies to connect at a greater speed, and to reach productive businesses on an international scale.
Because of the role that Brera Design District plays and the contribution it makes to the promotion of Milan as a point of reference and an international showcase for the design system, it is supported by several institutions and authorities: under the auspices of the Municipality of Milan– Assessorato Cultura, Moda e Design, Assessorato Commercio, Turismo, Attività produttive e Marketing territoriale, AIS/Design - l’Associazione italiana degli storici del design. ( Culture, Fashion and Design Department, Territorial Production and Marketing Activities, AIS/Design - Italian Association of Design Historians)